MoVie | Branding and Email Marketing

The marketing department wanted to change its corporate vibe to be a creative department that finds innovative solutions going with the market’s speed. It was then seen as a traditional team focused on corporate activities that followed outdated trends.

Evolved the company brand to generate a new style, transmitting a creative perspective and renewed internal communications, such as newsletters and ID cards.

DESIGN PROCESS
Based on the company branding, we used geometric elements as inspiration. The triangular shape of the letters M and V allowed us to play with the association between the icon and the name. Generated the logo from the leading brand. Its VIE ending was part of the logo, while the letters M and O were designed due to their style. #newsletter #EDM