Hi, I’m Mandy Keith, Creative Director and Graphic Designer with a passion for turning ideas into engaging, clear communications that connect with audiences. I lead and collaborate with cross-functional teams to develop brands and marketing strategies across healthcare, automotive, education, FMCG, financial services, energy, publishing and entertainment. I bring an attentive, collaborative approach and have a track record of delivering high-quality work—from brand creation to information design and compelling digital and print campaigns. My freelance and in-house work spans startups to global brands, and I thrive on building trust with clients and teams to bring complex data and messages to life.

Mandy Keith

Hi, I’m Mandy Keith, Creative Director and Graphic Designer with a passion for turning ideas into engaging, clear communications that connect with audiences. I lead and collaborate with cross-functional teams to develop brands and marketing strategies across healthcare, automotive, education, FMCG, financial services, energy, publishing and entertainment. I bring an attentive, collaborative approach and have a track record of delivering high-quality work—from brand creation to information design and compelling digital and print campaigns. My freelance and in-house work spans startups to global brands, and I thrive on building trust with clients and teams to bring complex data and messages to life.

Available to hire

Hi, I’m Mandy Keith, Creative Director and Graphic Designer with a passion for turning ideas into engaging, clear communications that connect with audiences. I lead and collaborate with cross-functional teams to develop brands and marketing strategies across healthcare, automotive, education, FMCG, financial services, energy, publishing and entertainment.

I bring an attentive, collaborative approach and have a track record of delivering high-quality work—from brand creation to information design and compelling digital and print campaigns. My freelance and in-house work spans startups to global brands, and I thrive on building trust with clients and teams to bring complex data and messages to life.

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Language

English
Fluent

Work Experience

Freelance Designer at THE KEY (Leading Educational Resources Provider)
October 1, 2024 - Present
Collaborated across the business (including Arbor) to promote their Whole School Support platform, including digital and print marketing, training, and conference materials. Contract extended three times; I remain their preferred designer.
Freelance Designer at RADICAL DEPARTURES (Healthcare creative agency)
May 1, 2025 - December 1, 2025
Produced digital and print communications to engage and inform healthcare professionals (eDetails, brochures, campaigns, conferences, medical illustrations) for clients including Amicus, Valneva, and Novartis. Contract extended from one week to six months of maternity cover; I remain their preferred freelance designer.
Brand Designer at ARTERY (Healthcare creative agency)
October 1, 2023 - November 1, 2024
Designed brand concepts for Resonant Group, positioning them as innovative, forward-thinking leaders. Delivered digital and print executions for Bayer Global, Kiowa Kirin, Ipsen, and Abbott with clear, audience-focused messaging.
Brand Designer at NEO (B2B creative agency)
October 1, 2022 - Present
Developed brand and marketing campaigns for financial and business services, reinforcing NEO’s position as an innovative, strategic agency. Crafted social and brochure campaigns for Caceis, Mirabaud Asset Management, PRA Academy and BVA BDRC, using intelligent data visualisation and distinctive visuals.
Brand & Events Designer at TERADATA and OXFORD UNIVERSITY
June 1, 2020 - Present
Created a compelling brand for a series of events providing high-level academic and industry insights.
Marketing Designer at FINLEGAL (Fintech start-up)
February 1, 2020 - Present
Developed brand, website, social content, app enhancements and event materials, increasing platform sign-ups to 1,000,000+ users. Transformed complex data into clear, user-friendly infographics attracting new lawyers to the platform.
Marketing Designer at AUTOVISTA GROUP
March 1, 2018 - February 1, 2020
Led marketing design, reframing business offerings visually. Evolved digital identity across marketing, internal communications, and events, achieving record engagement and a 20% increase in customer acquisition.
Designer at KEYTREE (Deloitte Design Consultancy)
June 1, 2012 - March 1, 2017
Led design for new business pitches, winning Brakes, Heineken, Tottenham Hotspur, and Burberry. Created visuals to communicate digital innovations, including a ‘design-your-own scarf bar’ and digital changing rooms for Burberry. Designed BP portal and app, optimising staff workflow efficiency.
Art Director at BRITISH GAS
December 1, 2011 - May 1, 2012
Designed fluid, consumer-centric experiences (billing, smart energy, electric car services), placing British Gas at the forefront of innovation.
Art Director at ITV
October 1, 2011 - December 1, 2011
Developed brand vision “ITV with you”, delivering audience-centric experiences that increased engagement. Directed flagship web experiences for relaunches of I’m a Celebrity… and Dancing on Ice.
Digital Design Lead at THE TIMES
January 1, 2010 - December 31, 2011
Led the design team through the pay-wall introduction, achieving best-in-class subscriber digital experience; subscriptions grew from 150K to 500K. Partnered with UX teams to redesign key sections and integrate social media.
Associate Creative Director at FORTUNE COOKIE / POSSIBLE (WPP)
January 1, 2005 - January 1, 2010
Led creative output across multiple brands. Rebranded Legal & General, increasing NPS score and securing AOR status. Ran workshops and design-explorations for British Gas, driving uptake of new products and services.
Art Director at OGILVY (WPP)
January 1, 2000 - January 1, 2005
Art Director responsible for designing campaigns and brand visuals.

Education

BA (Hons) Graphic Information Design at Falmouth University
January 11, 2030 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Energy & Utilities, Healthcare, Media & Entertainment, Education, Consumer Goods, Manufacturing, Professional Services