I’m a textile and graphic designer based in New Zealand with over 18 years of experience across home textiles, apparel, branding, and product development. I specialize in taking ideas from concept to final product - combining trend research, strong aesthetics, and a clear commercial understanding to create designs that resonate with customers. I’ve worked with global brands like Tommy Hilfiger and Zara Home, and have led creative teams while collaborating closely with buyers, sourcing teams, and manufacturers. What sets me apart is my ability to balance creativity with real-world market needs. I don’t just design for visual appeal - I design with purpose, ensuring products are both desirable and commercially successful. With experience across international markets, trend forecasting, and end-to-end production, I bring a well-rounded, hands-on approach to every project. Founder & Creative Head – The Thread Weavers December 2020 – Present Creative Head – El Perro Creative Design Studio April 2014 – Present Senior Design Manager – Creative Portico India Pvt. Ltd. October 2010 – March 2014 Junior Designer – Rateria Exports, New Delhi October 2006 – April 2008…I’m a textile and graphic designer based in New Zealand with over 18 years of experience across home textiles, apparel, branding, and product development. I specialize in taking ideas from concept to final product - combining trend research, strong aesthetics, and a clear commercial understanding to create designs that resonate with customers. I’ve worked with global brands like Tommy Hilfiger and Zara Home, and have led creative teams while collaborating closely with buyers, sourcing teams, and manufacturers. What sets me apart is my ability to balance creativity with real-world market needs. I don’t just design for visual appeal - I design with purpose, ensuring products are both desirable and commercially successful. With experience across international markets, trend forecasting, and end-to-end production, I bring a well-rounded, hands-on approach to every project. Founder & Creative Head – The Thread Weavers December 2020 – Present Creative Head – El Perro Creative Design Studio April 2014 – Present Senior Design Manager – Creative Portico India Pvt. Ltd. October 2010 – March 2014 Junior Designer – Rateria Exports, New Delhi October 2006 – April 2008WWWW…