Content Marketing Manager at Basel Area Business & Innovation

Led strategic content, thought leadership and flagship communications for Basel’s economic and innovation promotion agency, supporting startups & scaleups, SMEs, global enterprises and public-sector stakeholders. Drove integrated storytelling across web, social, campaigns, events and major organizational communications, translating complex initiatives into clear, engaging content for diverse audiences. Managed communications around flagship projects and stakeholder moments including annual reporting, senior leadership communications, event promotion/recap storytelling and digital amplification. Contributed to event and program communications from positioning/content development through onsite rollout and post-event storytelling. Line-managed and mentored two direct reports, strengthening planning, editorial judgment, quality assurance and collaboration. Introduced AI-enabled content and workflow improvements.

Engagement Manager (Contract) at Special Projects

Led social media and website content development for a climate tech initiative, created core narrative and media materials for a green cement startup, and scoped a youth mental health best-practice knowledge platform.

Senior International Communications Leader / Social Media Strategy Leader at F. Hoffmann-La Roche

Trusted advisor to senior leaders on narrative alignment, reputation-sensitive communications, and multi-channel activation in a global matrix organization. Owned social/digital communications strategy for Global Product Strategy Communications, improving objective setting, KPIs and analytics insight generation. Held governance responsibility for quality and compliance review and final content sign-off for global corporate social channels (periodically ~40% of total output). Built capability across regions through workshops for country affiliates and seminars for Roche Group Communications on effective social media use. Authored enterprise guidance (Social Media Playbook; Influencer Engagement Framework) and supported development of paid social capability and early integrated audience engagement practices.

International Communications Leader at F. Hoffmann-La Roche

Led global communications strategy and execution for oncology franchises; advised lifecycle and core business leadership on positioning, issues readiness and stakeholder communications. Developed press releases, Q&A documents and media/digital collateral; identified and managed issues affecting brand and corporate reputation. Led congress communications programs including cross-functional content development, social activation and event video production; received an internal communications excellence award for a major global campaign.

Director at WCG

Built and led client service teams (2 direct reports); advised on translating scientific strategy into communications narratives and multi-channel content.

Healthcare Communications Consultant at Chandler Chicco Agency (CCA)

Led a healthcare account team (5 direct reports); directed integrated PR, medical education and digital/social programs; supported new business pitches.

Account Director at ScopeMedical

Led a team (3 direct reports) and originated over £400k in new business within one year.

Manager, Medical Education at Burson-Marsteller

Day-to-day lead managing a team (2 direct reports) across a multi-client portfolio.