Hi there! I'm Manuela Smaldone Massa, a Graphic Designer with over three years of experience in a marketing agency, creating visual content for digital and print media. I've also spent a year as a freelance designer focusing on branding development, taking projects from concept to final implementation. I have experience in packaging and editorial design, and I'm comfortable working across branding, identity, and multi-channel assets. I'm creative, proactive, and detail-oriented, with a strong focus on clear communication and delivering consistent, high-quality visual solutions. I value collaboration with marketing and content teams to plan campaigns and ensure brand coherence across online and offline touchpoints.

Manuela Smaldone Massa

Hi there! I'm Manuela Smaldone Massa, a Graphic Designer with over three years of experience in a marketing agency, creating visual content for digital and print media. I've also spent a year as a freelance designer focusing on branding development, taking projects from concept to final implementation. I have experience in packaging and editorial design, and I'm comfortable working across branding, identity, and multi-channel assets. I'm creative, proactive, and detail-oriented, with a strong focus on clear communication and delivering consistent, high-quality visual solutions. I value collaboration with marketing and content teams to plan campaigns and ensure brand coherence across online and offline touchpoints.

Available to hire

Hi there! I’m Manuela Smaldone Massa, a Graphic Designer with over three years of experience in a marketing agency, creating visual content for digital and print media. I’ve also spent a year as a freelance designer focusing on branding development, taking projects from concept to final implementation. I have experience in packaging and editorial design, and I’m comfortable working across branding, identity, and multi-channel assets.

I’m creative, proactive, and detail-oriented, with a strong focus on clear communication and delivering consistent, high-quality visual solutions. I value collaboration with marketing and content teams to plan campaigns and ensure brand coherence across online and offline touchpoints.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at Épico Marketing Agency
July 1, 2023 - December 1, 2025
Developed and executed visual content for social media campaigns, ensuring brand consistency across multiple digital platforms. Designed digital and print materials including brochures, flyers, business cards, stickers, and promotional assets. Adapted brand identities for different clients, maintaining visual coherence across online and offline touchpoints. Collaborated with marketing and content teams in campaign planning and creative execution. Prepared print-ready files and supervised final deliverables for production.
Graphic Designer (Freelance) at Freelance
January 1, 2022 - December 1, 2023
Branding & Visual Identity: Led full branding development for a coffee shop and a sports equipment brand, from concept creation to final implementation. Designed logo systems, visual identity guidelines, and multi-channel brand applications. Created brand assets for digital platforms, packaging, and printed materials. Ensured strategic alignment between brand positioning and visual communication.
Brand Designer (Academic Project) at Municipality of Nono
July 1, 2024 - January 31, 2025
Brand redesign proposal developed as part of an academic competition project. Rebuilt the visual identity from scratch, including logo system, typography, color palette, and brand applications. Designed brand guidelines to ensure consistency across institutional and tourism communication. Conceptualized a strategic brand narrative aligned with the cultural identity and values of the community.

Education

Bachelor’s Degree in Graphic Design at Universidad Siglo 21
March 1, 2022 - July 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet