Manuela Smaldone Massa

Brand redesign proposal developed as part of an academic competition project. Rebuilt the visual identity from scratch, including logo system, typography, color palette, and brand applications. Designed brand guidelines to ensure consistency across institutional and tourism communication. Conceptualized a strategic brand narrative aligned with the cultural identity and values of the community.

Developed and executed visual content for social media campaigns, ensuring brand consistency across multiple digital platforms. Designed digital and print materials including brochures, flyers, business cards, stickers, and promotional assets. Adapted brand identities for different clients, maintaining visual coherence across online and offline touchpoints. Collaborated with marketing and content teams in campaign planning and creative execution. Prepared print-ready files and supervised final deliverables for production.

Branding & Visual Identity: Led full branding development for a coffee shop and a sports equipment brand, from concept creation to final implementation. Designed logo systems, visual identity guidelines, and multi-channel brand applications. Created brand assets for digital platforms, packaging, and printed materials. Ensured strategic alignment between brand positioning and visual communication.