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Social media management specialist with experience in creating audiovisual content, focused on enhancing digital presence and maximizing the impact of advertising campaigns. I am passionate about digital marketing and social media. My focus is on social media management, campaign development, audiovisual content creation, and the implementation of advertising strategies. With a creative, proactive, and committed mindset, I always strive to achieve my goals and exceed expectations.…Social media management specialist with experience in creating audiovisual content, focused on enhancing digital presence and maximizing the impact of advertising campaigns. I am passionate about digital marketing and social media. My focus is on social media management, campaign development, audiovisual content creation, and the implementation of advertising strategies. With a creative, proactive, and committed mindset, I always strive to achieve my goals and exceed expectations.

Maoly Montoya

Social Media Manager, Content Creator, Digital Marketer, +4

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Social media management specialist with experience in creating audiovisual content, focused on enhancing digital presence and maximizing the impact of advertising campaigns. I am passionate about digital marketing and social media. My focus is on social media management, campaign development, audiovisual content creation, and the implementation of advertising strategies. With a creative, proactive, and committed mindset, I always strive to achieve my goals and exceed expectations.…Social media management specialist with experience in creating audiovisual content, focused on enhancing digital presence and maximizing the impact of advertising campaigns. I am passionate about digital marketing and social media. My focus is on social media management, campaign development, audiovisual content creation, and the implementation of advertising strategies. With a creative, proactive, and committed mindset, I always strive to achieve my goals and exceed expectations.

Available to hire

Social media management specialist with experience in creating audiovisual content, focused on enhancing digital presence and maximizing the impact of advertising campaigns. I am passionate about digital marketing and social media.

My focus is on social media management, campaign development, audiovisual content creation, and the implementation of advertising strategies. With a creative, proactive, and committed mindset, I always strive to achieve my goals and exceed expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Intermediate

Work Experience

Brand & Marketing Comms Expert at ING España & Portugal

December 31, 2025 - October 5, 2025

Create, develop, and execute 360º brand and product campaigns with a digital-first approach; develop personalized and customer-centric communications (commercial + operational); conduct competitive benchmarking to enhance brand positioning; coordinate with internal teams (copywriting, design) to manage campaign development; identify value opportunities for customers and non-customers; collaborate with business and marketing areas to plan content aligned with customer needs; analyze customer insights to optimize strategies.

Social Media Manager – Content Creator at Freelance Perú

December 31, 2024 - October 5, 2025

Plan and manage strategic content calendar aligned with brand objectives; record and edit videos according to content pillars for digital media; create content campaigns for Instagram, Facebook, and TikTok; conceptualize and manage campaigns for platforms like TikTok, Instagram, Facebook; create persuasive texts for social media aligned with brand voice and objectives; setup and optimize advertising campaigns in Meta Ads Manager; manage social media accounts, posting, and monitoring.

Social Media Manager – Content Creator at Avil Professional

December 31, 2024 - October 5, 2025

Develop comprehensive digital strategies with defined objectives and KPIs; plan and manage a strategic content calendar; create and manage content calendars for advertising campaigns on Meta Ads; record and edit videos for digital media; conceptualize, create, and manage campaigns across platforms like TikTok, Instagram, Facebook; prepare briefs for events and campaigns; coordinate marketing and talent management (influencers, UGC, shoots); manage social media accounts, posting, and monitoring; update e-commerce content via WordPress; analyze performance data for organic and paid content against KPIs; provide reports and recommendations for continuous improvement; craft persuasive texts for social media aligned with brand voice and objectives.

Brand & Marketing Communications Expert at ING España & Portugal

January 1, 2024 - January 1, 2025

Create, develop, and execute 360º brand and product campaigns with a digital-first approach. Develop personalized communications (commercial + operational). Conduct competitive benchmarking to enhance brand positioning. Coordinate with internal teams and manage campaign development. Identify ideas to generate value for customers and non-customers. Plan content with other marketing areas and analyze customer insights to optimize strategies.

Social Media Manager – Content Creator at Freelance (Perú)

January 1, 2022 - January 1, 2024

Planned and managed strategic content calendars aligned with brand objectives. Recorded and edited videos for digital media. Created campaigns for Instagram, Facebook and TikTok. Produced persuasive copy aligned with brand voice and objectives. Set up and optimized advertising campaigns in Meta Ads Manager. Managed social accounts, posting, and monitoring.

Social Media Manager – Content Creator at Avil Professional

January 1, 2022 - January 1, 2024

Developed comprehensive digital strategies with objectives and KPIs, planned strategic content calendars, created and managed content for advertising campaigns on Meta Ads. Recorded and edited videos for digital media. Conceptualized and managed campaigns for platforms such as TikTok, Instagram, Facebook. Coordinated events, campaigns, and influencer/UGC partnerships; managed social accounts, posting and monitoring; updated e-commerce content via WordPress. Analyzed performance data to optimize organic and paid content; produced reports and improvement recommendations. Crafted persuasive texts in line with brand voice and objectives.

Executive Secretary at RPD Diagnostics

January 1, 2019 - January 1, 2022

Provided phone and email support to clients; prepared quotations and sent information. Managed invoicing, bank accounts, payroll payments, services, and local purchases. Handled electronic payments through SUNAT (including import tax and sanitary registrations) and coordinated logistics for merchandise dispatch and daily client deliveries.