Ammaarah Hafezi

Led the largest account (£20k) with complex media plans and multi-workstream delivery. Advised C-suite on reputation management and internal communications, including Return to Office messaging with demonstrable positive staff outcomes. Secured tier-1 coverage (The Times, Sky News Ian King Live) and developed thought leadership to position spokespeople as expert commentators. Drove agency growth through new business, awards participation, and client wins; introduced a LinkedIn strategy workshop that increased client engagement. Line-managed junior staff and collaborated with Digital & Design teams on marketing assets.

Led the agency’s largest account (£15,000); delivered national and international PR strategies; secured top-tier media coverage; line managed three team members; developed thought leadership; contributed to client wins; implemented LinkedIn strategy for clients; improved internal operations.

Led agency’s largest account worth £15,000, delivering national and international PR strategies that generated top-tier coverage and supported commercial outcomes. Highlights included whisky investment coverage in Decanter, Luxury London and The Spirits Business; launched podcast/broadcast coverage on INSEAD Emerging Markets and Channel Africa, attracting interest from a major bank. Line managed three team members and improved internal processes; collaborated with Digital & Design teams on assets.