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I'm an entrepreneurial PR and communications professional with 7+ years of experience managing national and international campaigns across professional services sectors. I secure top-tier media coverage and act as a trusted adviser to senior stakeholders, translating media strategy into commercial impact. I lead large accounts, build high-performing teams, and drive reputation management, crisis communications, and internal communications aligned with business goals. I'm known for navigating fast-paced environments, improving processes, and delivering measurable growth and brand positioning.…I'm an entrepreneurial PR and communications professional with 7+ years of experience managing national and international campaigns across professional services sectors. I secure top-tier media coverage and act as a trusted adviser to senior stakeholders, translating media strategy into commercial impact. I lead large accounts, build high-performing teams, and drive reputation management, crisis communications, and internal communications aligned with business goals. I'm known for navigating fast-paced environments, improving processes, and delivering measurable growth and brand positioning.

Ammaarah Hafezi

PR Freelancer, Content Creator, Content Strategist, +5

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I'm an entrepreneurial PR and communications professional with 7+ years of experience managing national and international campaigns across professional services sectors. I secure top-tier media coverage and act as a trusted adviser to senior stakeholders, translating media strategy into commercial impact. I lead large accounts, build high-performing teams, and drive reputation management, crisis communications, and internal communications aligned with business goals. I'm known for navigating fast-paced environments, improving processes, and delivering measurable growth and brand positioning.…I'm an entrepreneurial PR and communications professional with 7+ years of experience managing national and international campaigns across professional services sectors. I secure top-tier media coverage and act as a trusted adviser to senior stakeholders, translating media strategy into commercial impact. I lead large accounts, build high-performing teams, and drive reputation management, crisis communications, and internal communications aligned with business goals. I'm known for navigating fast-paced environments, improving processes, and delivering measurable growth and brand positioning.

Available to hire

I’m an entrepreneurial PR and communications professional with 7+ years of experience managing national and international campaigns across professional services sectors. I secure top-tier media coverage and act as a trusted adviser to senior stakeholders, translating media strategy into commercial impact.

I lead large accounts, build high-performing teams, and drive reputation management, crisis communications, and internal communications aligned with business goals. I’m known for navigating fast-paced environments, improving processes, and delivering measurable growth and brand positioning.

Skills

Copywriting

Freelance Gig

Mailchimp

Work Experience

Account Director at Byfield Consultancy

September 1, 2023 - October 1, 2024

Led the largest account (£20k) with complex media plans and multi-workstream delivery. Advised C-suite on reputation management and internal communications, including Return to Office messaging with demonstrable positive staff outcomes. Secured tier-1 coverage (The Times, Sky News Ian King Live) and developed thought leadership to position spokespeople as expert commentators. Drove agency growth through new business, awards participation, and client wins; introduced a LinkedIn strategy workshop that increased client engagement. Line-managed junior staff and collaborated with Digital & Design teams on marketing assets.

Account Director (Promotion) at Yellow Jersey PR

May 1, 2022 - July 1, 2023

Led agency’s largest account worth £15,000, delivering national and international PR strategies that generated top-tier coverage and supported commercial outcomes. Highlights included whisky investment coverage in Decanter, Luxury London and The Spirits Business; launched podcast/broadcast coverage on INSEAD Emerging Markets and Channel Africa, attracting interest from a major bank. Line managed three team members and improved internal processes; collaborated with Digital & Design teams on assets.

Senior Account Manager at Yellow Jersey PR

September 1, 2021 - May 1, 2022

Directed multi-sector PR campaigns for high-profile clients, delivering national/international coverage and contributing to business results. Built strong client relationships and led campaign strategy and execution to secure top-tier media outcomes.

Communications Associate at Fitch Group

April 1, 2019 - September 1, 2021

Increased annual broadcast interviews from under 20 (2018) to 130+ (2020) across EMEA. Built strong relationships with BBC, Bloomberg, CNBC, CGTN, and Arab News. Led PR for the Islamic Finance EMEA team, securing interviews and coverage across print, broadcast and podcasts (CNBC Arabia, Bloomberg Asharq, The Banker, Islamic Finance News, The Wall Street Lab). Researched and developed media content with senior stakeholders; co-founded mentoring schemes (Women’s Network, EMBRACE) and advised on DEI policy; supported launch of Fitch’s corporate DEI webpage.

Business Development & Communications Assistant at Nexia International

April 1, 2016 - March 1, 2019

Researched financial news and collaborated with Digital to improve SEO. Owned production of the quarterly internal newsletter; developed communications plans for internal and external channels; created and rolled out brand & tone of voice guidelines across the global network; led Nexia Day launch (2017) increasing participation; delivered global webinar series via Adobe Connect with post-event surveys and presented outcomes to the CEO.