Mara Villaflor
I’m a brand and marketing leader with over 11 years of experience turning strategy into real business results.
About
I’m a brand and marketing leader with over 11 years of experience turning strategy into real business results. I’ve built and scaled communities, loyalty programs, and KOC ecosystems that convert into sales and long term customer value. I’ve led large campaigns, managed complex partners and agencies, and consistently delivered work that performs.
What sets me apart is how I build culture driven strategies and personalized communications that sit at the intersection of business needs, industry realities, and what audiences actually care about. I make sure every move is relevant, grounded, and built to deliver impact.
- 15 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Retail
- Education
- Software & Internet
- Professional Services
- Computers & Electronics
- Telecommunications
- Consumer Goods
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Work experience· 28 roles
Strategic partnerships and community development; integrated annual and quarterly community plans aligned with launches, marketing calendars, and sales KPIs; budgets, metrics, ROI tracking, and opportunity mapping.
Oversees strategic partnerships and community programs; leads annual and quarterly community plans aligned with product launches, marketing calendars, and KPIs. Manages budgets, metrics, ROI tracking, and competitive opportunity mapping.
Lead strategic partnerships and community initiatives; manage onboarding of KOLs, agencies, and partners; develop structured onboarding and ROI tracking; drive cross-functional collaboration with HQ and APAC; oversee budgets and performance metrics; align with brand milestones.
Education· 7
Certifications and awards
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