Head of Digital & Media at OPPO Philippines (Millennial Zeal Technology Corporation)

Led the full digital branding and media communications direction, overseeing digital campaigns strategy and planning, and the overall brand platform and content strategy. Developed annual Marketing Plans, supervised product media campaigns, and coordinated KPI tracking and ROI. Implemented loyalty and CRM integrations for My Oppo App, collaborated with After Sales on app-exclusive offers, and identified strategic media partners.

Head of Community at OPPO Philippines (Millennial Zeal Technology Corporation)

Led community development and loyalty initiatives including CRM onboarding for My Oppo App, building scalable onboarding and performance tracking systems for Key Opinion Consumers (KOCs), coordinating content and events, and recognizing top performers with exclusive rewards.

Sr. Graphic Artist Designer at Suyen Corporation

Created original art and design concepts for fashion collections, including apparel graphics and marketing artwork; developed styling ideas and visuals for seasonal campaigns.

Digital Marketing Manager at Rustan Commercial Corporation

Spearheaded digital content and execution strategies for The Beauty Source; conceptualized digital content strategy for beauty brands; planned and managed budgets for digital campaigns; defined KPIs, led lead generation, and collaborated with media partners.

Lead Strategist - Integrated Marketing Campaigns at OnePlus Philippines

Led strategy and development of integrated marketing campaigns for OnePlus product launches; collaborated with APAC Marketing for product training, IMC coordination, ambassador campaigns; managed budget planning and post-campaign reporting.

Digital Marketing Officer at SM Supermalls

In charge of all SM Supermalls' social media accounts; led digital content, events, and campaigns; managed online collateral; coordinated with brands, media, and agencies; produced post-campaign reports and dashboards.

Digital Marketing Manager at Rustan Commercial Corporation

Conceptualized and led digital content strategy for beauty brands; oversaw e-commerce content and digital campaigns; budget tracking and analytics reporting; coordination with agencies and internal stakeholders.

Sr Graphic Artist at Suyen Corporation

Created visual assets for fashion marketing campaigns; produced art concepts for brand guidelines and promotional materials.

Head of Digital & Media Marketing at OPPO Philippines (Millennial Zeal Technology Corporation)

Oversee digital campaigns strategy and planning, overall brand platform and content strategy, tactics and execution. Coordinate with national marketing calendar to align campaigns. Develop integrated marketing campaigns across CRM, loyalty, and content channels.

Sr. Graphic Artist at Suyen Corporation

Designed original artwork for fashion collections; developed design concepts; researched fashion trends; produced multiple graphic design styles to support fashion campaigns.

Sr. Graphic Artist at Suyen Corporation

Generated original ideas and styles for execution to complete fashion collections; research and analysis on latest fashion trends; created graphic designs using Adobe Photoshop and Illustrator.

Digital Marketing Manager at Rustan's The Beauty Source (Rustan Commercial Corporation)

Spearheaded all digital content and execution strategies; conceptualized digital content strategy for beauty brands; planned and monitored budgets, KPIs, and targets; led overall content and monitoring of website; coordinated with management on campaigns and partnerships.

Head of Strategic Partnerships and Community at Millennial Zeal Technology Corporation (OPPO Philippines)

Lead strategic partnerships and community initiatives; manage onboarding of KOLs, agencies, and partners; develop structured onboarding and ROI tracking; drive cross-functional collaboration with HQ and APAC; oversee budgets and performance metrics; align with brand milestones.

Digital Marketing Manager at Rustan Commercial Corporation

Led digital marketing strategy and content for The Beauty Source; shaped brand campaigns across web, email, social and e‑commerce; oversaw SEO, paid media, email marketing; tracked budgets and KPIs to drive growth.

Social Media & Digital Content Lead at SM Supermalls

Managed all SM Supermalls social media platforms; led digital content for Millennial and Family segments; executed promos and engagement actions; aligned with digital initiatives; oversaw partnerships with brands, bloggers, and media.

Digital Marketing Officer / Senior Graphic Artist at SM Supermalls / Fashion Brand Projects

Digital marketing officer and senior graphic artist; produced fashion design and creative development; led digital content creation; refined brand visuals and assets.

Head of Strategic Partnerships and Community at Millennial Zeal Technology Corporation

Oversees strategic partnerships and community programs; leads annual and quarterly community plans aligned with product launches, marketing calendars, and KPIs. Manages budgets, metrics, ROI tracking, and competitive opportunity mapping.

Digital Marketing Manager at Oppo Philippines - Millennial Zeal Technology Corporation

Leads digital strategy and social platforms; manages content, community, agencies, and integrated campaigns. Oversees budgets, KPI tracking, and cross-functional alignment with PR, Media, CRM, and Creative teams.

Social Media & Digital Content Leadership Manager at SM Supermalls

Led all social media platforms; produced digital content for millennial and family segments; executed promos and engagement initiatives; aligned with broader digital initiatives and partnerships.