I’m a brand and marketing leader with over 11 years of experience turning strategy into real business results. I’ve built and scaled communities, loyalty programs, and KOC ecosystems that convert into sales and long term customer value. I’ve led large campaigns, managed complex partners and agencies, and consistently delivered work that performs. What sets me apart is how I build culture driven strategies and personalized communications that sit at the intersection of business needs, industry realities, and what audiences actually care about. I make sure every move is relevant, grounded, and built to deliver impact.…

Mara Villaflor

I’m a brand and marketing leader with over 11 years of experience turning strategy into real business results. I’ve built and scaled communities, loyalty programs, and KOC ecosystems that convert into sales and long term customer value. I’ve led large campaigns, managed complex partners and agencies, and consistently delivered work that performs. What sets me apart is how I build culture driven strategies and personalized communications that sit at the intersection of business needs, industry realities, and what audiences actually care about. I make sure every move is relevant, grounded, and built to deliver impact.…

Available to hire

I’m a brand and marketing leader with over 11 years of experience turning strategy into real business results. I’ve built and scaled communities, loyalty programs, and KOC ecosystems that convert into sales and long term customer value. I’ve led large campaigns, managed complex partners and agencies, and consistently delivered work that performs.

What sets me apart is how I build culture driven strategies and personalized communications that sit at the intersection of business needs, industry realities, and what audiences actually care about. I make sure every move is relevant, grounded, and built to deliver impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Digital & Media at OPPO Philippines (Millennial Zeal Technology Corporation)
February 1, 2024 - December 1, 2024
Led the full digital branding and media communications direction, overseeing digital campaigns strategy and planning, and the overall brand platform and content strategy. Developed annual Marketing Plans, supervised product media campaigns, and coordinated KPI tracking and ROI. Implemented loyalty and CRM integrations for My Oppo App, collaborated with After Sales on app-exclusive offers, and identified strategic media partners.
Head of Community at OPPO Philippines (Millennial Zeal Technology Corporation)
December 1, 2024 - Present
Led community development and loyalty initiatives including CRM onboarding for My Oppo App, building scalable onboarding and performance tracking systems for Key Opinion Consumers (KOCs), coordinating content and events, and recognizing top performers with exclusive rewards.
Sr. Graphic Artist Designer at Suyen Corporation
June 1, 2011 - June 1, 2015
Created original art and design concepts for fashion collections, including apparel graphics and marketing artwork; developed styling ideas and visuals for seasonal campaigns.
Digital Marketing Manager at Rustan Commercial Corporation
June 1, 2015 - March 1, 2017
Spearheaded digital content and execution strategies for The Beauty Source; conceptualized digital content strategy for beauty brands; planned and managed budgets for digital campaigns; defined KPIs, led lead generation, and collaborated with media partners.
Lead Strategist - Integrated Marketing Campaigns at OnePlus Philippines
June 1, 2019 - March 1, 2021
Led strategy and development of integrated marketing campaigns for OnePlus product launches; collaborated with APAC Marketing for product training, IMC coordination, ambassador campaigns; managed budget planning and post-campaign reporting.
Digital Marketing Officer at SM Supermalls
April 1, 2021 - July 1, 2022
In charge of all SM Supermalls' social media accounts; led digital content, events, and campaigns; managed online collateral; coordinated with brands, media, and agencies; produced post-campaign reports and dashboards.
Digital Marketing Manager at Rustan Commercial Corporation
June 1, 2017 - March 1, 2019
Conceptualized and led digital content strategy for beauty brands; oversaw e-commerce content and digital campaigns; budget tracking and analytics reporting; coordination with agencies and internal stakeholders.
Sr Graphic Artist at Suyen Corporation
June 1, 2011 - June 1, 2015
Created visual assets for fashion marketing campaigns; produced art concepts for brand guidelines and promotional materials.
Head of Digital & Media Marketing at OPPO Philippines (Millennial Zeal Technology Corporation)
February 1, 2024 - December 1, 2024
Oversee digital campaigns strategy and planning, overall brand platform and content strategy, tactics and execution. Coordinate with national marketing calendar to align campaigns. Develop integrated marketing campaigns across CRM, loyalty, and content channels.
Sr. Graphic Artist at Suyen Corporation
June 1, 2011 - June 1, 2015
Designed original artwork for fashion collections; developed design concepts; researched fashion trends; produced multiple graphic design styles to support fashion campaigns.
Sr. Graphic Artist at Suyen Corporation
June 1, 2015 - March 1, 2017
Generated original ideas and styles for execution to complete fashion collections; research and analysis on latest fashion trends; created graphic designs using Adobe Photoshop and Illustrator.
Digital Marketing Manager at Rustan's The Beauty Source (Rustan Commercial Corporation)
June 1, 2019 - March 1, 2021
Spearheaded all digital content and execution strategies; conceptualized digital content strategy for beauty brands; planned and monitored budgets, KPIs, and targets; led overall content and monitoring of website; coordinated with management on campaigns and partnerships.
Head of Strategic Partnerships and Community at Millennial Zeal Technology Corporation (OPPO Philippines)
December 1, 2024 - Present
Lead strategic partnerships and community initiatives; manage onboarding of KOLs, agencies, and partners; develop structured onboarding and ROI tracking; drive cross-functional collaboration with HQ and APAC; oversee budgets and performance metrics; align with brand milestones.
Digital Marketing Manager at Rustan Commercial Corporation
June 1, 2019 - March 31, 2021
Led digital marketing strategy and content for The Beauty Source; shaped brand campaigns across web, email, social and e‑commerce; oversaw SEO, paid media, email marketing; tracked budgets and KPIs to drive growth.
Social Media & Digital Content Lead at SM Supermalls
June 1, 2011 - June 1, 2015
Managed all SM Supermalls social media platforms; led digital content for Millennial and Family segments; executed promos and engagement actions; aligned with digital initiatives; oversaw partnerships with brands, bloggers, and media.
Digital Marketing Officer / Senior Graphic Artist at SM Supermalls / Fashion Brand Projects
June 1, 2015 - June 1, 2017
Digital marketing officer and senior graphic artist; produced fashion design and creative development; led digital content creation; refined brand visuals and assets.
Head of Strategic Partnerships and Community at Millennial Zeal Technology Corporation
December 1, 2024 - Present
Oversees strategic partnerships and community programs; leads annual and quarterly community plans aligned with product launches, marketing calendars, and KPIs. Manages budgets, metrics, ROI tracking, and competitive opportunity mapping.
Digital Marketing Manager at Oppo Philippines - Millennial Zeal Technology Corporation
July 1, 2022 - February 1, 2024
Leads digital strategy and social platforms; manages content, community, agencies, and integrated campaigns. Oversees budgets, KPI tracking, and cross-functional alignment with PR, Media, CRM, and Creative teams.
Social Media & Digital Content Leadership Manager at SM Supermalls
June 1, 2011 - June 1, 2015
Led all social media platforms; produced digital content for millennial and family segments; executed promos and engagement initiatives; aligned with broader digital initiatives and partnerships.
Digital Marketing Officer Sr. Graphic Artist at SM Supermalls
June 1, 2015 - March 1, 2017
Digital marketing specialist handling content creation, graphic design, and fashion/design-oriented campaigns; contributed to marketing collateral and creative execution.
Head of Digital & Media at OPPO Philippines / Millennial Zeal Technology Corporation
February 1, 2024 - December 1, 2024
Digital brand leadership and product communications aligned with the Annual Business Plan and Brand Health goals. Campaign & media oversight, brand & competitive insights, community & KOC management, and budget & team leadership.
Digital Manager at OPPO Philippines (Millennial Zeal Technology Corporation)
July 1, 2022 - February 1, 2024
Led digital strategy and social platforms, managing content, community, agencies, and integrated campaigns. Oversaw budgets, performance reporting, and cross-functional alignment with PR, Media, CRM, and Creative teams. Coordinated product launches and digital campaigns with APAC/GTM teams; managed ambassador programs and post-campaign reporting across local and global stakeholders.
Brand Manager - OnePlus Philippines at OPPO Philippines / OnePlus Philippines
July 1, 2022 - February 1, 2024
Lead integrated marketing strategy, product launches, and digital campaigns in coordination with APAC and GTM teams. Managed budgets, training, ambassador programs, and post-campaign reporting across local and global stakeholders.
Senior Graphic Artist & Fashion Design & Creative Development at SM Supermalls
June 1, 2011 - June 1, 2015
Led trend research, concept development, and original artworks for apparel and accessories; produced seasonal collections and social content. Created graphics using Adobe Photoshop and Illustrator; developed social media content and creative directions.
Digital Marketing Officer at SM Supermalls
June 1, 2015 - March 1, 2017
Oversaw social media and digital content across SM platforms; aligned with broader digital initiatives, finalized web and PR content, and fostered partnerships with brands, bloggers, and media. Drove on-ground events and activations in line with digital strategy.
Sr. Graphic Artist at SM Retail, Inc.
June 1, 2015 - March 1, 2017
Designed original artworks and seasonal collections for apparel and accessories, contributing to fashion design and creative development.
Social Media & Digital Content Leader at SM Supermalls
June 1, 2017 - June 1, 2019
Led digital content for Millennial and Family segments; executed promos and engagement activations; oversaw partnerships and cross-channel content.
Head of Strategic Partnerships & Community at Millennial Zeal Technology Corporation
December 1, 2024 - Present
Strategic partnerships and community development; integrated annual and quarterly community plans aligned with launches, marketing calendars, and sales KPIs; budgets, metrics, ROI tracking, and opportunity mapping.

Education

AB - Multimedia Arts at De La Salle-College of Saint Benilde
January 11, 2006 - October 23, 2011
AB Multimedia Arts at De La Salle-College of Saint Benilde
January 11, 2030 - February 23, 2026
AB Multimedia Arts at La Salle – College of Saint Benilde
January 11, 2030 - February 23, 2026
AB - Multimedia Arts at De La Salle - College of Saint Benilde
January 11, 2030 - February 27, 2026
AB Multimedia Arts at La Salle - College of Saint Benilde
January 11, 2030 - March 15, 2026
AB Multimedia Arts at La Salle - College of Saint Benilde
January 11, 2030 - April 15, 2026
AB - Multimedia Arts at La Salle - College of Saint Benilde
January 11, 2030 - April 28, 2026

Qualifications

AB in Multimedia Arts
January 11, 2030 - April 28, 2026

Industry Experience

Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Computers & Electronics, Telecommunications, Consumer Goods

Skills

Experience Level