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I am a skilled Paid Marketing Manager, bringing over 9 years of PPC experience managing both small- and large-scale campaigns, with monthly budgets ranging from $5K to $2M. I have extensive experience across Google Ads (Search, Shopping, Performance Max, App, and YouTube), Microsoft Ads (Bing), and Pinterest, touching both B2B and B2C industries. Known for my strong attention to detail, I have successfully developed campaign strategies, execution frameworks, and reporting processes from the ground up.…I am a skilled Paid Marketing Manager, bringing over 9 years of PPC experience managing both small- and large-scale campaigns, with monthly budgets ranging from $5K to $2M. I have extensive experience across Google Ads (Search, Shopping, Performance Max, App, and YouTube), Microsoft Ads (Bing), and Pinterest, touching both B2B and B2C industries. Known for my strong attention to detail, I have successfully developed campaign strategies, execution frameworks, and reporting processes from the ground up.

Mara Short

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I am a skilled Paid Marketing Manager, bringing over 9 years of PPC experience managing both small- and large-scale campaigns, with monthly budgets ranging from $5K to $2M. I have extensive experience across Google Ads (Search, Shopping, Performance Max, App, and YouTube), Microsoft Ads (Bing), and Pinterest, touching both B2B and B2C industries. Known for my strong attention to detail, I have successfully developed campaign strategies, execution frameworks, and reporting processes from the ground up.…I am a skilled Paid Marketing Manager, bringing over 9 years of PPC experience managing both small- and large-scale campaigns, with monthly budgets ranging from $5K to $2M. I have extensive experience across Google Ads (Search, Shopping, Performance Max, App, and YouTube), Microsoft Ads (Bing), and Pinterest, touching both B2B and B2C industries. Known for my strong attention to detail, I have successfully developed campaign strategies, execution frameworks, and reporting processes from the ground up.

Available to hire

I am a skilled Paid Marketing Manager, bringing over 9 years of PPC experience managing both small- and large-scale campaigns, with monthly budgets ranging from $5K to $2M. I have extensive experience across Google Ads (Search, Shopping, Performance Max, App, and YouTube), Microsoft Ads (Bing), and Pinterest, touching both B2B and B2C industries. Known for my strong attention to detail, I have successfully developed campaign strategies, execution frameworks, and reporting processes from the ground up.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Marketing Manager at Zillow Group

June 1, 2022 - Present

Lead paid search strategy for B2B (Premier Agent) and B2C (mortgages, sellers); develop strategies, budgets, testing plans, and roadmaps aligned to business goals; manage teammates including onboarding, delegation, and feedback; collaborate across teams to design and execute cross-channel tests, such as landing page experiments.

Senior Marketing Specialist at Zillow Group

June 1, 2021 - June 1, 2022

Led paid search initiatives for B2B and B2C lines; developed and managed budgets, testing plans, and roadmaps; mentored teammates and supported onboarding; partnered with cross-functional teams to run cross-channel tests and optimize landing pages.

Paid Search Lead at Best Buy Corporate

March 1, 2019 - Present

Managed large-scale vendor and Best Buy corporate budgets via SEM solutions; leveraged insights to develop, test, and improve campaign effectiveness; led team development through holiday strategy, updated reporting, and partnership with Brand team.

Paid Search Analyst at Ovative Group

July 1, 2017 - February 28, 2019

Managed client relations through effective communication, weekly calls, daily reporting, optimizations, & tests; developed paid media programs through best practices to increase client's visibility and drive to their goals; elevated cross-functionally with an emphasis on customer-centric marketing and design execution.

Sales and Marketing Intern at N2 Publishing

May 1, 2015 - August 31, 2015

Assisted in the development of a private, monthly publication for various affluent neighborhoods; found, qualified, and contacted various leads and businesses, informing them of advertising opportunities.

Graphic Design Intern at Urban Ventures

June 1, 2015 - August 31, 2015

Collaborated on designs and layouts including social media, websites, emails, posters, etc.; worked on a team to develop marketing and public relations strategies.