Marc Arroyo Martinez

Designed AI-driven workflows integrating LLM tools with Unity to automate production pipelines, reducing manual workload by up to 80%.

Led frontend development and UI/UX design for Unity-based mobile games (C#), delivering scalable and high-performance user experiences. Coordinated cross-functional teams across frontend, backend, 3D, and product, improving workflow efficiency and delivery consistency. Delivered and maintained live mobile games and established monthly release cycles for continuous delivery. Engineered CI/CD pipelines with Jenkins, created shell scripts to automate build, packaging, and release flows, and managed version control with Git, Mercurial, and Subversion. Designed AI-assisted development workflows using Claude, built automation to integrate AI into Unity pipelines (reducing manual workload by up to 80%), and applied AI to code review, debugging, asset generation, and workflow optimization. Integrated Firebase Analytics for user behavior and performance, led A/B testing to validate features, and participated in the internal Tech Innovation Division (2020–2026), producing biannual engineering

Led UI/UX design initiatives and supervised design processes across multiple projects. Conducted UX analysis, wireframing, and interface optimization to improve usability and conversion.