Marcela Covarrubias

ProAvailable to hire

I am a versatile and detail-oriented designer with substantial experience in graphic design and art direction, delivering visually stunning solutions for diverse clients and industries.

About

I am a versatile and detail-oriented designer with substantial experience in graphic design and art direction, delivering visually stunning solutions for diverse clients and industries. I thrive on developing brand identities and immersive design experiences. I also excel at managing projects end-to-end, from concept to delivery, ensuring on-time, on-budget outcomes and client satisfaction. I enjoy mentoring junior designers and building strong relationships with senior management and clients in manufacturing and food & hospitality sectors.

I lead branding strategies, coordinate cross-functional teams, and stay curious about new tools and trends to keep designs fresh and effective.

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Manufacturing
  • Consumer Goods
  • Healthcare
  • Real Estate & Construction
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Projects · 25

Fiore Flower Shop

Logo design, Branding and all Digital an Printing assets.

  • Graphic Designer
50 Hermans Jewelry

Created all branding guidelines | Digital and Printing assets

  • Graphic Designer
MS-Lab

Corporate Identity, Logo design, Art direction.

  • Graphic Designer
Matrex

Logo designer.

  • Graphic Designer
Arquim products

Design several line products and concepts for the company.

  • Graphic Designer
Cedaza, Meat company, Mexico

Art direction and design packaging labels for new products maintaining identity for new line products.

  • Graphic Designer

Work experience

Sr. Graphic Designer, Art Director (Freelance) · Rivmedia Group, Inc.Jan 2008 – Present · 18 yrs 11 mos

Manage all phases of project scopes, including social media content, design and print collateral; develop branding strategies for the food and hospitality industries; create printed collateral and marketing sales presentations; monitor layout, photography concepts, press checks, catalog production, POP materials, ads, banners, packaging, and label design; delivered campaigns for clients including Sereniti Foundation, Xhunca Products, Brüllen Tools, The Gramercy Miami, Kiki On the River, and El Santo Restaurant & Taquería; increased brand identity for Four Seasons Hotel Mexico and St. Regis Hotel Mexico; developed packaging for product launches with global teams.

Education· 6

Associate of Science, Commercial Photography · Art Institute of Fort Lauderdale ((Awarded Best Portfolio)2004
Bachelor's degree, Graphic Design · Universidad Tecnológica de Diseño y Arte, Cuernavaca Morelos, México2000
Bachelor's degree · Universidad Tecnológica de Diseño y Arte2030 – 2026
Associate of Science, Commercial Photography · Art Institute of Fort Lauderdale2030 – 2026

Testimonials · 5.0 from 1 review

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