I am a versatile and detail-oriented designer with substantial experience in graphic design and art direction, delivering visually stunning solutions for diverse clients and industries. I thrive on developing brand identities and immersive design experiences. I also excel at managing projects end-to-end, from concept to delivery, ensuring on-time, on-budget outcomes and client satisfaction. I enjoy mentoring junior designers and building strong relationships with senior management and clients in manufacturing and food & hospitality sectors. I lead branding strategies, coordinate cross-functional teams, and stay curious about new tools and trends to keep designs fresh and effective.

Marcela Covarrubias

PRO
5.0 (1 review)

I am a versatile and detail-oriented designer with substantial experience in graphic design and art direction, delivering visually stunning solutions for diverse clients and industries. I thrive on developing brand identities and immersive design experiences. I also excel at managing projects end-to-end, from concept to delivery, ensuring on-time, on-budget outcomes and client satisfaction. I enjoy mentoring junior designers and building strong relationships with senior management and clients in manufacturing and food & hospitality sectors. I lead branding strategies, coordinate cross-functional teams, and stay curious about new tools and trends to keep designs fresh and effective.

Available to hire

I am a versatile and detail-oriented designer with substantial experience in graphic design and art direction, delivering visually stunning solutions for diverse clients and industries. I thrive on developing brand identities and immersive design experiences. I also excel at managing projects end-to-end, from concept to delivery, ensuring on-time, on-budget outcomes and client satisfaction. I enjoy mentoring junior designers and building strong relationships with senior management and clients in manufacturing and food & hospitality sectors.

I lead branding strategies, coordinate cross-functional teams, and stay curious about new tools and trends to keep designs fresh and effective.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Sr. Graphic Designer, Art Director (Freelance) at Rivmedia Group, Inc.
January 1, 2008 - Present
Manage all phases of project scopes, including social media content, design and print collateral; develop branding strategies for the food and hospitality industries; create printed collateral and marketing sales presentations; monitor layout, photography concepts, press checks, catalog production, POP materials, ads, banners, packaging, and label design; delivered campaigns for clients including Sereniti Foundation, Xhunca Products, Brüllen Tools, The Gramercy Miami, Kiki On the River, and El Santo Restaurant & Taquería; increased brand identity for Four Seasons Hotel Mexico and St. Regis Hotel Mexico; developed packaging for product launches with global teams.

Education

Associate of Science, Commercial Photography at Art Institute of Fort Lauderdale ((Awarded Best Portfolio)
December 8, 2004
Bachelor's degree, Graphic Design at Universidad Tecnológica de Diseño y Arte, Cuernavaca Morelos, México
December 8, 2000
Bachelor's degree at Universidad Tecnológica de Diseño y Arte
January 11, 2030 - June 18, 2026
Associate of Science, Commercial Photography at Art Institute of Fort Lauderdale
January 11, 2030 - June 18, 2026
Bachelor's degree, Graphic Design at Universidad Tecnológica de Diseño y Arte, Cuernavaca Morelos, México
January 11, 2030 - June 18, 2026
Associate of Science, Commercial Photography at Art Institute of Fort Lauderdale
January 11, 2030 - June 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Healthcare, Real Estate & Construction, Retail, Travel & Hospitality, Media & Entertainment, Professional Services
    Zanaya Restaurant - Four Season, Mexico city
    Branding, guidelines, label design, Digital and Print assets.
    Fiore Flower Shop
    Logo design, Branding and all Digital an Printing assets.
    50 Hermans Jewelry
    Created all branding guidelines | Digital and Printing assets
    MS-Lab
    Corporate Identity, Logo design, Art direction.
    Bio-Bem products
    Art Direction, design, branding, ads, promos.
    Arquim products
    Design several line products and concepts for the company.
    Stanley Black & Decker
    Design/Product designer for several packagings on the market.
    Santo Olivo Products
    Brand design and concept.
    Cedaza, Meat company, Mexico
    Art direction and design packaging labels for new products maintaining identity for new line products.
    St. Regis Punta Mita, Mexico
    Flyers, Promo pieces, Ads.
    Four Seasons Hotel, Mexico
    Ads, Banners, Promos.