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I'm a designer specialized in jewelry design, editorial illustration, and brand identity. I blend traditional illustration with generative AI tools like Midjourney, Adobe Firefly, and RunwayML to accelerate creation, compress production timelines, and generate variations at scale. I work end-to-end on brand projects, building design systems and delivering polished final assets for clients around the world, with a strong focus on visual identity consistency and cross-functional collaboration.…I'm a designer specialized in jewelry design, editorial illustration, and brand identity. I blend traditional illustration with generative AI tools like Midjourney, Adobe Firefly, and RunwayML to accelerate creation, compress production timelines, and generate variations at scale. I work end-to-end on brand projects, building design systems and delivering polished final assets for clients around the world, with a strong focus on visual identity consistency and cross-functional collaboration.

Marcela Franco

Designer, Illustrator, Brand Designer, +6

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I'm a designer specialized in jewelry design, editorial illustration, and brand identity. I blend traditional illustration with generative AI tools like Midjourney, Adobe Firefly, and RunwayML to accelerate creation, compress production timelines, and generate variations at scale. I work end-to-end on brand projects, building design systems and delivering polished final assets for clients around the world, with a strong focus on visual identity consistency and cross-functional collaboration.…I'm a designer specialized in jewelry design, editorial illustration, and brand identity. I blend traditional illustration with generative AI tools like Midjourney, Adobe Firefly, and RunwayML to accelerate creation, compress production timelines, and generate variations at scale. I work end-to-end on brand projects, building design systems and delivering polished final assets for clients around the world, with a strong focus on visual identity consistency and cross-functional collaboration.

Available to hire

I’m a designer specialized in jewelry design, editorial illustration, and brand identity. I blend traditional illustration with generative AI tools like Midjourney, Adobe Firefly, and RunwayML to accelerate creation, compress production timelines, and generate variations at scale.

I work end-to-end on brand projects, building design systems and delivering polished final assets for clients around the world, with a strong focus on visual identity consistency and cross-functional collaboration.

Skills

Fashion Design

Illustration

Brand Identity

Editorial Illustration

Logo

Experience Level

Fashion Design

Expert

Illustration

Expert

Brand Identity

Expert

Editorial Illustration

Expert

Logo

Expert

Book Illustration

Expert

Language

Portuguese

Fluent

English

Fluent

Greek, Modern

Intermediate

Italian

Beginner

Work Experience

Designer — Jeweler, Illustration & Brand Projects at Freelance

January 1, 2002 - Present

End-to-end creative direction across fine jeweler collections, editorial illustration, social media visuals, and brand identity; translated client briefs into production-ready illustrations and managed the full project lifecycle from concept to finished product.

Quality Analyst at TaskUs

April 1, 2022 - Present

QA role on gaming consumer support and content moderation, evaluating LLMs and AI image model outputs for accuracy, tone, safety, and policy compliance; collaborating cross-functionally to resolve edge cases and improve client guidelines.

Customer Support Specialist at Teleperformance

January 1, 2020 - December 31, 2022

Handled inbound and outbound customer interactions across multiple channels; educated customers on policies and products; achieved KPI targets and maintained accurate, secure records at all times.