I have been working in marketing for 10 years, and I have worked in different positions, from community manager to content creator to social media manager. I am really into social media and I'm always keeping up with the latest trends and strategies.

Marcela Pasos

I have been working in marketing for 10 years, and I have worked in different positions, from community manager to content creator to social media manager. I am really into social media and I'm always keeping up with the latest trends and strategies.

Available to hire

I have been working in marketing for 10 years, and I have worked in different positions, from community manager to content creator to social media manager. I am really into social media and I’m always keeping up with the latest trends and strategies.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Writer at Interesante: Book and Periodical Publishing
September 30, 2023 - September 2, 2025
Authored engaging and insightful content covering lifestyle, culture, and social impact topics. Contributed to the publication's editorial efforts by delivering high-quality articles.
Social Media Manager at HUGE DATA
August 31, 2023 - September 2, 2025
Scheduled and managed all content across various social media platforms (Facebook, Instagram, Twitter). Managed accounts including Ibis Alameda, Novotel Monterrey Valle, AMDETUR, Mario Delgadillo Wedding Planner, and Eventos Latinoamericanos.
Community Manager at Cerebro Smart Media
January 1, 2025 - Present
Creation of monthly reports and account monitoring. Managed accounts at the agency including Carter's (Instagram, Facebook) and Tiendas Bara (Instagram, Facebook, TikTok).
Communication/Visual Assistance at XCARET
June 30, 2020 - September 2, 2025
Edited company videos designed for internal communication, ensuring clarity and engagement among employees. Provided valuable support to the Creative Director during various shoots, contributing to the successful execution of creative projects.
Media Marketing Content Manager / Community Manager at TRASCENDA
December 31, 2016 - September 2, 2025
Created and managed content distribution across social media platforms to maximize client exposure. Developed marketing strategies and established KPIs to measure success and optimize marketing campaigns. Managed accounts for Revista Vive, Secretaría de Salud, Hidalgo.
Media Manager at Secretaría de Salud, Hidalgo / Government
December 31, 2016 - September 2, 2025
Led the development of a comprehensive social networking strategy, launching and managing it successfully.
Staff / Radio Booth Operator at EXA QUERÉTARO / Radio
November 30, 2013 - September 2, 2025
Provided valuable support during radio station events including concerts and football games, ensuring smooth operations. Assisted radio hosts in the execution of their programs, contributing to the station's overall success.
Media Marketing at ARANZA Y ASOCIADOS
June 30, 2017 - September 2, 2025
Social Media Manager at HUGE DATA
March 1, 2021 - August 1, 2023
Creación de parrillas de contenido de plataformas como Facebook, Instagram y TikTok; desarrollo de estrategias para diferentes clientes basadas en análisis profundo de redes y benchmarking; incremento de engagement, seguidores y alcance de las cuentas gestionadas.
Asistente de Proyectos Audiovisuales at Grupo Xcaret
November 1, 2017 - June 1, 2020
Asistente de proyectos audiovisuales; edición de video; depuración de material; levantamiento de fotografía y video.
Reportera / Realizadora de TV at Secretaría de la Juventud - Querétaro
January 1, 2013 - December 1, 2013
Realización de entrevistas a bandas de música locales y cobertura de eventos; apoyo en producción de contenido audiovisual para difusión.

Education

Degree at Universidad Liceo
January 1, 2010 - January 1, 2014

Qualifications

SEO Course
January 11, 2030 - September 2, 2025
Google Ads Course
January 11, 2030 - September 2, 2025

Industry Experience

Media & Entertainment, Government, Retail, Travel & Hospitality, Professional Services, Education