Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

Marcela Liscutin

Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

Available to hire

Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Italian
Beginner

Work Experience

Marketing Consultant at Freelance (Self-employed)
July 1, 2025 - Present
Develop and execute end-to-end marketing strategies for clients across international markets including UAE, Bali, Europe, UK, and the US; manage brand awareness campaigns, content strategy, and social media channels.
Social Media Coordinator at Brand Social Media
April 1, 2022 - July 1, 2025
Managed brand presence, content strategy, and multi-channel campaign execution for 15+ clients across lifestyle, hospitality, retail, and wellness, ensuring consistent brand identity across accounts.
Project Manager at Sade Studio
January 1, 2021 - September 1, 2021
Managed multiple client accounts across branding, rebranding, social media, content creation, and packaging; coordinated between clients, the creative director, and the design team.
Marketing Manager & Visual Merchandiser at Rosa Rosa Jewelry Avenue
January 1, 2018 - September 30, 2019
Led full marketing strategy for a luxury jewelry brand across Guatemala and the US, owning brand positioning, digital presence, and campaign planning; planned and coordinated wedding shows and industry events, managing logistics and vendor relations at multiple international locations.
Academic Coordinator, Professor & Thesis Advisor at Universidad del Istmo
January 1, 2014 - June 30, 2019
Hybrid role involving curriculum design and academic coordination; designed and managed Year 3 curriculum, hired/onboarded professors, defined learning outcomes, and ensured content consistency across multiple courses and instructors. Created all course content from scratch and advised final thesis projects.
Academic Coordinator, Professor & Thesis Advisor at Universidad del Istmo
July 1, 2021 - December 20, 2022
Continued responsibilities in a hybrid capacity, including curriculum design, instruction, and thesis supervision across online and in-person formats.

Education

Master in Marketing and Sales at EAE Business School, Madrid, Spain
October 1, 2019 - July 1, 2020
Bachelor in Industrial Garment Design at Universidad del Istmo, Guatemala City
January 1, 2011 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Other