Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

Marcela Liscutin

Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

Available to hire

Marketing and project management professional with 10+ years of experience built in brands, executing multi-channel campaigns, managing cross-functional teams, and delivering complex projects on time across international markets. I combine strategic thinking with hands-on execution, from brand positioning and content strategy through to campaign delivery, event coordination, and performance reporting. I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

I have worked across agency, freelance, and in-house environments in Europe, the Middle East, and the Americas. I am self-directed, fully remote, and bilingual in English and Spanish.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Italian
Beginner

Work Experience

Marketing Consultant at Freelance (Self-employed)
July 1, 2025 - Present
Develop and execute end-to-end marketing strategies for clients across international markets including UAE, Bali, Europe, UK, and the US; manage brand awareness campaigns, content strategy, and social media channels.
Social Media Coordinator at Brand Social Media
April 1, 2022 - July 1, 2025
Managed brand presence, content strategy, and multi-channel campaign execution for 15+ clients across lifestyle, hospitality, retail, and wellness, ensuring consistent brand identity across accounts.
Academic Coordinator, Professor & Thesis Advisor at Universidad del Istmo
July 1, 2021 - December 20, 2022
Continued responsibilities in a hybrid capacity, including curriculum design, instruction, and thesis supervision across online and in-person formats.
Project Manager at Sade Studio
January 1, 2021 - September 1, 2021
Managed multiple client accounts across branding, rebranding, social media, content creation, and packaging; coordinated between clients, the creative director, and the design team.
Marketing Manager & Visual Merchandiser at Rosa Rosa Jewelry Avenue
January 1, 2018 - September 30, 2019
Led full marketing strategy for a luxury jewelry brand across Guatemala and the US, owning brand positioning, digital presence, and campaign planning; planned and coordinated wedding shows and industry events, managing logistics and vendor relations at multiple international locations.
Academic Coordinator, Professor & Thesis Advisor at Universidad del Istmo
January 1, 2014 - June 30, 2019
Hybrid role involving curriculum design and academic coordination; designed and managed Year 3 curriculum, hired/onboarded professors, defined learning outcomes, and ensured content consistency across multiple courses and instructors. Created all course content from scratch and advised final thesis projects.

Education

Master in Marketing and Sales at EAE Business School, Madrid, Spain
October 1, 2019 - July 1, 2020
Bachelor in Industrial Garment Design at Universidad del Istmo, Guatemala City
January 1, 2011 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Other