Hi, I’m Marcello Argenziano, a bilingual growth marketer with 8+ years of experience helping SaaS and SMBs scale across Europe. I combine data-driven demand generation, multi-channel campaigns, and hands-on product marketing to drive acquisition, activation, retention, and revenue growth. I love connecting innovation and health tech with digital excellence, collaborating with founders and product teams to translate customer insights into clear positioning, compelling messages, and measurable results. My work spans DACH, Italy, and beyond, from agile startup sprints to B2B engagements, delivering scalable go-to-market programs and impact across EU markets.

Marcello Argenziano

Hi, I’m Marcello Argenziano, a bilingual growth marketer with 8+ years of experience helping SaaS and SMBs scale across Europe. I combine data-driven demand generation, multi-channel campaigns, and hands-on product marketing to drive acquisition, activation, retention, and revenue growth. I love connecting innovation and health tech with digital excellence, collaborating with founders and product teams to translate customer insights into clear positioning, compelling messages, and measurable results. My work spans DACH, Italy, and beyond, from agile startup sprints to B2B engagements, delivering scalable go-to-market programs and impact across EU markets.

Available to hire

Hi, I’m Marcello Argenziano, a bilingual growth marketer with 8+ years of experience helping SaaS and SMBs scale across Europe. I combine data-driven demand generation, multi-channel campaigns, and hands-on product marketing to drive acquisition, activation, retention, and revenue growth.

I love connecting innovation and health tech with digital excellence, collaborating with founders and product teams to translate customer insights into clear positioning, compelling messages, and measurable results. My work spans DACH, Italy, and beyond, from agile startup sprints to B2B engagements, delivering scalable go-to-market programs and impact across EU markets.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

German
Fluent
Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Portuguese
Beginner
French
Beginner

Work Experience

Online Ads Specialist & Digital Marketer at Upwork
January 1, 2020 - Present
Freelance, remote growth marketing for 80+ DACH region clients. Led multi-channel B2B SaaS and SMB campaigns (Google Ads, LinkedIn Ads, Meta Ads) and email nurture. Built and optimized full-funnel programs (acquisition, activation, retention, revenue growth), translated customer insights into positioning and messaging, and enabled sales with targeted content and campaigns. Managed marketing automation budgets up to €200K/month, supported remote collaboration with founders and product teams, and drove lead generation, webinar marketing, and events.
Online Ads Specialist & Digital Marketer at Slash Digital
January 1, 2020 - October 15, 2025
Digital Marketing Consultant focused on Paid Advertising (SEA & Social) for a Munich-based marketing agency. Executed Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads Campaigns for B2B SaaS and tech clients. Optimized acquisition funnels, ran cross-channel campaigns, and delivered measurable improvements in lead quality and cost per lead. Earned Google Ads, Meta Ads, and LinkedIn Ads certifications and supported multi-channel growth initiatives.

Education

Bachelor at Stenden University
January 11, 2030 - October 15, 2025

Qualifications

Google Ads Certification
January 11, 2030 - October 15, 2025
Meta Ads Certification
January 11, 2030 - October 15, 2025
LinkedIn Ads Certification
January 11, 2030 - October 15, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Healthcare, Education