Senior Brand & Visual Designer with 10 years of experience creating, evolving, and scaling brands across digital, social, video, and integrated marketing campaigns. Created and developed visual identities for 150+ brands in LATAM and Europe, building brand systems, guidelines, and scalable assets to ensure consistency across multiple channels and touchpoints. Leads teams of 25 designers while driving high-volume creative production for global brands. Partners with marketing teams, creative leads, and stakeholders to transform business objectives into strategic visual solutions, campaign frameworks, and impactful brand experiences.

Marcelo Chiari Miguel

Senior Brand & Visual Designer with 10 years of experience creating, evolving, and scaling brands across digital, social, video, and integrated marketing campaigns. Created and developed visual identities for 150+ brands in LATAM and Europe, building brand systems, guidelines, and scalable assets to ensure consistency across multiple channels and touchpoints. Leads teams of 25 designers while driving high-volume creative production for global brands. Partners with marketing teams, creative leads, and stakeholders to transform business objectives into strategic visual solutions, campaign frameworks, and impactful brand experiences.

Available to hire

Senior Brand & Visual Designer with 10 years of experience creating, evolving, and scaling brands across digital, social, video, and integrated marketing campaigns. Created and developed visual identities for 150+ brands in LATAM and Europe, building brand systems, guidelines, and scalable assets to ensure consistency across multiple channels and touchpoints.

Leads teams of 25 designers while driving high-volume creative production for global brands. Partners with marketing teams, creative leads, and stakeholders to transform business objectives into strategic visual solutions, campaign frameworks, and impactful brand experiences.

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Experience Level

Expert
Intermediate
Intermediate

Work Experience

Senior Graphic Designer at Bullshark Europe
March 1, 2025 - Present
Led brand identity development and built visual systems for international marketing campaigns across digital and social channels. Created high-performing creative assets for multi-channel campaigns including Meta, Google display advertising, social content, motion graphics, and key visuals. Coordinated two mid-level designers to ensure brand consistency and high-quality delivery. Partnered with marketing stakeholders to translate campaign strategy into scalable visual concepts. Built reusable templates, AI-assisted workflows (ChatGPT, Mmagnific), and creative frameworks to improve production efficiency.
Art Director at Qive Brasil
January 1, 2022 - January 1, 2025
Led creative development for internal communication and employee engagement campaigns across digital, print, and audiovisual formats. Directed audiovisual productions from concept to final delivery, collaborating with internal teams and external suppliers. Produced motion graphics and promotional videos for social media, institutional content, and marketing campaigns. Ensured brand consistency across 20 campaign formats, including social media, presentations, print materials, videos, and digital assets. Collaborated with marketing and communications teams to translate business objectives into compelling visual campaigns.
Graphic Designer at ADN Construction Company
January 1, 2020 - January 1, 2021
Produced marketing assets monthly across digital, print, and internal communication channels while maintaining brand consistency. Designed creative materials for 15 building launch events supporting brand awareness and business development initiatives. Created social media and video assets aligned with the company’s visual identity and communication strategy. Developed brand-ed sales portfolios and presentation materials supporting new business pitches and client acquisition. Produced key visuals and branded assets for company-wide events and internal campaigns, ensuring consistent application of the visual identity.
Graphic Designer at We Marketing Digital
January 1, 2017 - January 1, 2020
Developed brand identities and visual assets for 20 client brands, ensuring consistent application across digital, social, and print channels. Designed creative assets for integrated marketing campaigns supporting clients across multiple industries. Produced motion graphics and video assets for YouTube, Instagram, Facebook, and websites. Collaborated with designers, marketing teams, and account managers to deliver creative solutions aligned with brand and campaign objectives. Created reusable templates and campaign assets to improve consistency and streamline creative production across recurring marketing initiatives.
Freelance Art Director & Graphic Designer at Global
January 1, 2016 - January 1, 2025
Developed brand identities and visual systems for clients across multiple industries, ensuring consistent brand application across digital and print touchpoints. Created brand launch campaigns by translating business goals into cohesive visual concepts and marketing assets. Designed digital content for social media, paid advertising, and YouTube, aligning creative execution with each client’s brand positioning. Produced motion graphics and video content for marketing campaigns to increase brand engagement across digital platforms. Collaborated directly with founders, marketing teams, and stakeholders to define creative direction and deliver strategic design solutions. Designed print and offline materials including catalogs, billboards, flyers, banners, and corporate collateral while maintaining visual consistency across all customer touchpoints.

Education

Social Communication, specializing in Advertising at UNICEP
January 1, 2016 - January 1, 2019
UX/UI Design at EBAC (British School of Creative Arts and Technology)
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Education, Media & Entertainment, Professional Services, Real Estate & Construction, Education, Other