Available to hire
I’m Marcelo M Leite, a Senior Graphic Designer with 10+ years of experience shaping fully integrated campaigns for global brands across automotive, CPG, finance, healthcare, and fashion. I excel at leading concept development and art direction across digital, social, print, OOH, and experiential platforms, and I enjoy mentoring junior creatives while collaborating cross-functionally to deliver insight-driven work.
I’m a forward-thinking creative who blends traditional craftsmanship with emerging tech and AI tools to deliver innovative solutions. I’m fluent in AI-powered platforms like Midjourney, Firefly, and Figma to accelerate visually compelling storytelling, and I’m advanced in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Firefly), plus Google Slides and Keynote.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Senior Graphic Designer (Freelancer) at Freelancer
January 1, 2025 - October 9, 2025Lead creative campaigns for mid-sized businesses, collaborating with cross-functional teams to develop integrated campaigns across digital, social, print, OOH, and experiential touchpoints. Clients included Gatorade, Scotiabank, Air Miles, YMCA, Hankook Tire, and US-based health and pharmaceutical.
Senior Graphic Designer at Publicis Toronto
January 1, 2021 - October 9, 2025Directed integrated campaigns for top-tier automotive and CPG brands, including TV, OOH, digital, and social. Collaborated with copywriters, producers, and strategists to shape multi-channel brand stories. Presented creative work to internal stakeholders and client teams; ensured alignment with brand strategy.
Senior Graphic Designer at Gale Partners
January 1, 2021 - October 9, 2025Led creative direction for the Got Milk USA digital campaign, integrating storytelling with design systems. Worked closely with Figma product designers and strategists to build interactive brand experiences; used performance insights to adapt and evolve creative approaches across touchpoints.
Senior Graphic Designer at Publicis Emil
January 1, 2020 - October 9, 2025Developed creative direction and digital assets for Mercedes-Benz campaigns; designed campaign visuals optimized for high-end luxury positioning; ensured brand consistency across digital and social touchpoints.
Senior Graphic Designer – Pharmaceutical (US - Freelancer) at Freelancer
January 1, 2021 - October 9, 2025Created digital and social media campaigns tailored to pharmaceutical and healthcare audiences; worked with medical writers and regulatory teams to ensure compliant and effective creative; delivered visually engaging solutions for complex healthcare messaging.
Head of Designer at RAI - Omnicom Group
January 1, 2017 - October 9, 2025Directed fully integrated campaigns across digital, OOH, print, and social; managed and mentored a team of junior art directors and designers; oversaw the creative process from concept through execution across multiple accounts.
Digital Head Designer at Peppery Digital Agency
January 1, 2014 - October 9, 2025Led digital campaigns and activations, including Puma Runtherapy and Budweiser fan engagement initiatives; integrated social strategy with experiential and branded content; pioneered digital storytelling and interactivity in emerging platforms.
Graphic Designer at FCB Brazil
December 31, 2011 - October 8, 2015Designed graphics for Fiat Automobile campaigns.
Graphic Designer at BBH Brazil
January 1, 2010 - October 9, 2025Created design work for Levi’s, Johnny Walker, Mentos, Bradesco Bank, Renault.
Head of Designer at RAI - Omnicom Group
January 1, 2017 - October 9, 2025Directed fully integrated campaigns across digital, OOH, print, and social; managed and mentored a team of junior art directors and designers; oversaw the creative process across multiple accounts.
Senior Graphic Designer – Pharmaceutical at US - Freelancer
January 1, 2021 - October 9, 2025Created digital and social media campaigns for pharmaceutical and healthcare audiences; collaborated with medical writers and regulatory teams to ensure compliant and effective creative.
Digital Head Designer at Peppery Digital Agency, Sao Paulo/Brazil
January 1, 2014 - October 9, 2025Led digital campaigns and activations, including Puma Runtherapy and Budweiser fan engagement initiatives. Integrated social strategy with experiential and branded content. Pioneered use of digital storytelling and interactivity in emerging platforms.
Education
Specialization Graphic Designer at Institute of The Arts, California/US
January 1, 2024 - October 9, 2025Bachelor’s Degree in Graphic Design at Paulist University, São Paulo / Brazil
January 1, 2010 - January 1, 2012USER INTERFACE DESIGN SPECIALIZATION (in progress) at University of Minnesota
January 1, 2025 - October 9, 2025SPECIALIZATION GRAPHIC DESIGNER at Institute of The Arts, California/US
January 1, 2024 - October 9, 2025UI Design Specialization at University of Minnesota
January 1, 2025 - October 9, 2025UI Design Specialization (in progress) at University of Minnesota
January 1, 2025 - October 9, 2025Qualifications
Written professionally – George Brown
January 1, 2024 - October 9, 2025Typography, color theory
January 1, 2021 - October 9, 2025Figma for UI Design, Adobe XD
January 1, 2020 - October 9, 2025Strategic Thinking
January 1, 2020 - October 9, 2025Adobe Creative Cloud
January 1, 2020 - October 9, 2025Design trends – After Effects Animation
January 1, 2020 - October 9, 2025Digital Marketing
January 1, 2020 - October 9, 2025Coaching
January 1, 2020 - October 9, 2025Industry Experience
Manufacturing, Consumer Goods, Healthcare, Retail, Media & Entertainment, Professional Services, Financial Services, Life Sciences, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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