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I am a Visual and User Interface Designer with over a decade of experience in the healthcare industry, guided by a strong User-Centered Design philosophy. Over the years, I’ve taken on diverse roles—from Senior UI/UX Designer, where I influenced teams to consistently put users first, to Art Director / UX Lead, where I approached design holistically, balancing aesthetics with functionality, accessibility, reusability, and cross-platform consistency. In 2013, I earned a Master’s degree in Web Communication with a specialization in UX, at a time when the discipline was just beginning to gain widespread recognition. My journey, however, started much earlier. Since 2000, I have worked as a Visual and Interaction Designer, learning through hands-on experience and building an empirical understanding of how to design with the user at the center. Ultimately, my goal as a Designer is simple yet profound: to craft solutions that are not only visually engaging but that genuinely improve people’s quality of life. To me, that's the primary goal of a Designer.…I am a Visual and User Interface Designer with over a decade of experience in the healthcare industry, guided by a strong User-Centered Design philosophy. Over the years, I’ve taken on diverse roles—from Senior UI/UX Designer, where I influenced teams to consistently put users first, to Art Director / UX Lead, where I approached design holistically, balancing aesthetics with functionality, accessibility, reusability, and cross-platform consistency. In 2013, I earned a Master’s degree in Web Communication with a specialization in UX, at a time when the discipline was just beginning to gain widespread recognition. My journey, however, started much earlier. Since 2000, I have worked as a Visual and Interaction Designer, learning through hands-on experience and building an empirical understanding of how to design with the user at the center. Ultimately, my goal as a Designer is simple yet profound: to craft solutions that are not only visually engaging but that genuinely improve people’s quality of life. To me, that's the primary goal of a Designer.

Marcelo Varanda

UI Designer, UX Designer, Web Designer, +5

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I am a Visual and User Interface Designer with over a decade of experience in the healthcare industry, guided by a strong User-Centered Design philosophy. Over the years, I’ve taken on diverse roles—from Senior UI/UX Designer, where I influenced teams to consistently put users first, to Art Director / UX Lead, where I approached design holistically, balancing aesthetics with functionality, accessibility, reusability, and cross-platform consistency. In 2013, I earned a Master’s degree in Web Communication with a specialization in UX, at a time when the discipline was just beginning to gain widespread recognition. My journey, however, started much earlier. Since 2000, I have worked as a Visual and Interaction Designer, learning through hands-on experience and building an empirical understanding of how to design with the user at the center. Ultimately, my goal as a Designer is simple yet profound: to craft solutions that are not only visually engaging but that genuinely improve people’s quality of life. To me, that's the primary goal of a Designer.…I am a Visual and User Interface Designer with over a decade of experience in the healthcare industry, guided by a strong User-Centered Design philosophy. Over the years, I’ve taken on diverse roles—from Senior UI/UX Designer, where I influenced teams to consistently put users first, to Art Director / UX Lead, where I approached design holistically, balancing aesthetics with functionality, accessibility, reusability, and cross-platform consistency. In 2013, I earned a Master’s degree in Web Communication with a specialization in UX, at a time when the discipline was just beginning to gain widespread recognition. My journey, however, started much earlier. Since 2000, I have worked as a Visual and Interaction Designer, learning through hands-on experience and building an empirical understanding of how to design with the user at the center. Ultimately, my goal as a Designer is simple yet profound: to craft solutions that are not only visually engaging but that genuinely improve people’s quality of life. To me, that's the primary goal of a Designer.

Available to hire

I am a Visual and User Interface Designer with over a decade of experience in the healthcare industry, guided by a strong User-Centered Design philosophy.
Over the years, I’ve taken on diverse roles—from Senior UI/UX Designer, where I influenced teams to consistently put users first, to Art Director / UX Lead, where I approached design holistically, balancing aesthetics with functionality, accessibility, reusability, and cross-platform consistency.

In 2013, I earned a Master’s degree in Web Communication with a specialization in UX, at a time when the discipline was just beginning to gain widespread recognition.
My journey, however, started much earlier. Since 2000, I have worked as a Visual and Interaction Designer, learning through hands-on experience and building an empirical understanding of how to design with the user at the center.
Ultimately, my goal as a Designer is simple yet profound: to craft solutions that are not only visually engaging but that genuinely improve people’s quality of life.

To me, that’s the primary goal of a Designer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Portuguese

Fluent

French

Beginner

Work Experience

Art Director / Visual Designer

January 1, 2024 - September 15, 2025

Designed user interfaces and visual assets for a wide range of digital and offline products, including websites, applications, marketing campaigns, various brand materials, and business presentations, always prioritizing accessibility, usability, and visual impact. In parallel, led and mentored the design team, developing and implementing an internal design operations system that improved efficiency, minimized miscommunication, and streamlined workflows across multiple cross-functional teams. Acted as both lead designer and art director, personally producing a significant portion of the creative output while overseeing and refining the work delivered by the team.

Visual / UI Designer at CTC Communications

January 1, 2022 - September 15, 2025

Led the creative team across graphic and digital projects, ensuring high-quality outcomes through close collaboration with key stakeholders and a user-centered approach. Utilized tools such as Figma, InVision, and other design platforms to effectively communicate ideas to internal teams and clients. Created a wide range of design artifacts, including marketing assets, UI components, comprehensive branding guidelines, and scalable design systems, all aimed at ensuring consistency, visual impact, and operational efficiency throughout the project lifecycle.

UI-UX Analyst at Zulimar

August 13, 2018 - March 11, 2022

Performed in-depth UI and UX analyses for global digital and marketing projects, including portals, mobile apps, advertisement campaigns, and CRM platforms. Collected business and technical requirements, translating them into thoughtful UI, UX, and visual design solutions that balanced business goals with user needs. Served as the primary liaison between business and IT teams, streamlining communication and ensuring alignment across multiple concurrent projects. Led a company-wide UX initiative in 2017, delivering workshops that trained business and IT teams on integrating UX principles into their operational processes.