I’m Marco de Sensi, a graphic designer and art director founder of IIOII, based in Viareggio, a Tuscan town famous for its colorful carnival and luxury yacht culture. Over the years I’ve crafted digital and printed communications for brands in fashion, technologuy, design and food, working with names such as Perini Navi, Barone Ricasoli, Gherardini, Benetti Yachts and Riva. I’ve led creative direction for Idea Books and designed most of their books, with publications by Rizzoli USA, Treccani, Lannoo, Konemann, Scala, Giunti, Images Publishing, Actes Sud and ACC.
Today my studio IIOII blends brand design with corporate communication and publishing. I’m passionate about storytelling through image and type, and always curious about new ideas at the intersection of design, craft, and media.
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No War Factory is a new ethical jewelry brand that produces its items in Laos.
For this brand we designed all the corporate identity, with creation of logotype, declination of the brand on various media, packaging, photo shooting (photos by Stefano Baroni) and website where jewels can be bought.
PeppinoPeppino is a young denim fashion brand that aims to provide a unique and handcrafted product by redefining the fashion experience, as opposed to the “mass market” approach.
We designed the website, on and offline graphics, including social media and all the latest lookbooks following the mood of the collection.
Bloom is a company specializing in consulting, design, and installation of new technologies, networking, and R&D.
For Bloom, we designed the logo and brand identity starting from a logo which conveys the brand’s core: a technology partner that creates lasting connections and enables growth through tailored solutions.
We designed the entire brand, from naming to logo, for OUTV, a new line of monitors for outdoor use made exclusively with professional components and technologies. An absolutely innovative Made in Italy product, characterized by a minimalist design and awesome performance. As we like to do, we carried out the study of a name that would combine to a sign, which was in itself already an explanatory content.
We have also designed the corporate identity, packaging, brochures, corporate video and website.
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