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My career is a continuous pursuit of translating the intricate into the universally understandable. I don't just create visual identities; I architect ecosystems of meaning where strategy and simplicity converge. With 20+ years of experience, my work proves that the most sophisticated concepts can – and should – be communicated with the elegance of understanding.…

Marco Paulo Sobral

Graphic Designer, Illustrator, Art Director, +2

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My career is a continuous pursuit of translating the intricate into the universally understandable. I don't just create visual identities; I architect ecosystems of meaning where strategy and simplicity converge. With 20+ years of experience, my work proves that the most sophisticated concepts can – and should – be communicated with the elegance of understanding.…

Available to hire

My career is a continuous pursuit of translating the intricate into the universally understandable. I don’t just create visual identities; I architect ecosystems of meaning where strategy and simplicity converge. With 20+ years of experience, my work proves that the most sophisticated concepts can – and should – be communicated with the elegance of understanding.

Skills

Brand Identity

Infographic

Experience Level

Brand Identity

Expert

Infographic

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Founder & Visual Strategist at Barcellos Experts

January 1, 2013 - Present

Developed comprehensive visual systems that transformed complex business concepts into accessible brand narratives for 50+ clients. Created detailed technical illustrations and process diagrams for industrial clients (New Max Industrial), demonstrating ability to visualize sequential actions and mechanical concepts. Designed educational marketing materials that simplified intricate service offerings for better customer understanding.

Art Director at PandaMkt

December 31, 2013 - October 15, 2025

Led design teams in creating user-friendly interface graphics and instructional web elements. Specialized in organizing complex information into clear visual hierarchies for diverse audiences.