Paso Cerveza (Mexican Lager) - Illustrations ll graphicdesigner #branding #illustrator #designer
- Book Illustrator
- Brand Designer
- Brand Strategist
- +3
Marco Soria
- Mexico City, Mexico
- 49 projects
I am a multidisciplinary creator from Mexico City, blending brand design, illustration, digital art, and music production into cohesive storytelling.
About
I am a multidisciplinary creator from Mexico City, blending brand design, illustration, digital art, and music production into cohesive storytelling. I partner with clients to craft visuals and sound that elevate brands and captivate audiences.
With over 10 years of experience, I have worked with clients in Mexico, the United States, and worldwide, delivering high-impact branding, illustration, and audio solutions that fuse visual and sonic narratives.
- Joined November 2025
Skills· 31
- Branding
- Midjourney
- Logo
- Jingle
- Illustration
- Gulp Experts
- Music Theory
DaVinci Resolve Studio- ChatGPT
- Music Video
- Card Deck
- Business Card
- Brand Identity
- Banner
- Audio
- AI Video
Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator
reaper
Pro Tools- Soundtrack
- Portrait
- Editorial Illustration
- Book Illustration
- Vocal
Ableton Live- Web Design
- Character Design
- Adobe After Effects
Audacity
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Computers & Electronics
- Software & Internet
- Professional Services
- Retail
Projects · 49
Paso Cerveza (Mexican Lager) - Illustrations l illustrator #branding #logo #graphicdesigner #designer
- Brand Designer
- Brand Strategist
- Concept Visualizer
- +4
Paso Cerveza (Mexican Lager) - Printed Applications ll logo #graphicdesigner #designer #branding
- Brand Designer
- Brand Strategist
- Designer
- +2
Paso Cerveza (Mexican Lager) - Printed Applications l logo #graphicdesigner #branding #designer
- Brand Designer
- Brand Strategist
- Concept Visualizer
- +2
Paso Cerveza (Mexican Lager) - Printed Applications graphicdesigner #branding #designer
- Brand Designer
- Brand Strategist
- Concept Visualizer
- +2
Paso Cerveza (Mexican Lager) - Typography graphicdesigner #branding #designer
- Brand Designer
- Brand Strategist
- Designer
- +1
Paso Cerveza (Mexican Lager) - Improper Usage logo #graphicdesigner #branding #illustrator #designer
- Brand Designer
- Brand Strategist
- Colourist
- +2
Paso Cerveza (Mexican Lager) - Imagotype Usage photo #graphicdesigner #logo #branding #illustrator #designer
- Brand Designer
- Brand Strategist
- Designer
- +3
Paso Cerveza (Mexican Lager) - Logo Application logo #graphicdesigner #branding #illustrator #photo #designer
- Colourist
- Concept Visualizer
- Designer
- +4
Paso Cerveza (Mexican Lager) - Logotype graphicdesigner #logo #branding #illustrator #designer
- Brand Designer
- Brand Strategist
- Designer
- +4
Paso Cerveza (Mexican Lager) - Color Palette #branding logo #graphicdesigner #designer #colourist
- Brand Designer
- Brand Strategist
- Colourist
- +2
Paso Cerveza (Mexican Lager) - Brand Identity logo #graphicdesigner #branding #illustrator #designer
- Brand Designer
- Brand Strategist
- Concept Visualizer
- +2
Work experience· 10 roles
Freelancer · UpworkMar 2022 – Present · 4 yrs 9 mos
Freelance Brand Designer, Illustrator & Music Producer on Upwork Providing brand identity design, illustration, digital art, audio production, mixing, and mastering for international clients with a 100% Job Success Score. Delivering high-quality creative work with fast communication and a professional workflow.
Freelance Brand Designer, Illustrator & Music Producer · UpworkJan 2020 – Nov 2025 · 5 yrs 11 mos
Providing brand identity, illustration, digital art, soundtrack composition, audio production, mixing, and mastering for international clients.
Freelance Brand Designer, Illustrator & Music Producer · UpworkJan 2020 – Nov 2025 · 5 yrs 11 mos
Providing brand identity, illustration, digital art, soundtrack composition, audio production, mixing, and mastering for international clients.
Freelance Designer & Multidisciplinary Artist · Independent FreelancerJan 2010 – Nov 2025 · 15 yrs 11 mos
Independent Freelancer · Multiple Clients (Mexico)Jan 2010 – Nov 2025 · 15 yrs 11 mos
Freelance Brand Designer, Illustrator & Music Producer · Independent Freelancer / Multiple Clients (Mexico)Jan 2010 – Nov 2025 · 15 yrs 11 mos
Freelance Brand Designer, Illustrator & Music Producer · Independent Freelancer — Multiple ClientsJan 2010 – Nov 2025 · 15 yrs 11 mos
Freelance Designer, Illustrator & Music Producer · Independent Freelancer — Multiple Clients (Mexico)Jan 2010 – Nov 2025 · 15 yrs 11 mos
Education
Bachelor’s in Audio Engineering and Music Production · G Martell (Escuela de Producción Musica)2007 – 2009
Completed a Bachelor’s Degree in Audio Engineering and Music Production at G Martell, one of Mexico City’s most respected contemporary music and audio schools. My training included studio recording, mixing, mastering, synthesis, live sound, arrangement, and music production. I worked with industry-standard gear, software, and instructors actively involved in the professional audio field.
Bachelor’s Degree in Graphic Design (Specialization in Brand Design & Illustration) · Universidad Iberoamericana (IBERO)2030 – 2025
Bachelor’s Degree in Graphic Design (Specialization in Brand Design & Illustration) · Universidad Iberoamericana (IBERO)2030 – 2025
Bachelor’s Degree in Audio Engineering and Music Production · G. Martell College of Music2030 – 2025
Certifications and awards· 11
Qualifications (Combined — Design & Audio)2005 – 2025
Strong background in brand design, visual identity systems, and illustration Advanced skills in digital art, portrait illustration, and color-driven visual storytelling Experience creating logos, packaging, marketing assets, and full brand systems Professional-level music production, composition, arrangement, and sound design Audio engineering: recording, editing, mixing, and mastering for commercial release Expert use of Photoshop, Illustrator, and digital painting workflows DAW proficiency: Reaper, Pro Tools, BandLab, basic Ableton Skilled in vocal processing, FX chains, dynamic EQ, saturation, and mastering tools Ability to deliver full audiovisual solutions: branding, artwork, original music, and audio post 10+ years of creative experience working with clients in Mexico and internationally
Brand design, visual identity systems & logo development2030 – 2025
Digital art, portrait illustration & color-driven storytelling2030 – 2025
Packaging, marketing assets & creative direction2030 – 2025
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