Graphic designer based in LA focused on digital content, branding, and social. I’ve worked in fast-paced agency environments creating high-volume, performance-driven assets. Detail-oriented, reliable, and consistent across platforms.

Margaret Li

Graphic designer based in LA focused on digital content, branding, and social. I’ve worked in fast-paced agency environments creating high-volume, performance-driven assets. Detail-oriented, reliable, and consistent across platforms.

Available to hire

Graphic designer based in LA focused on digital content, branding, and social. I’ve worked in fast-paced agency environments creating high-volume, performance-driven assets. Detail-oriented, reliable, and consistent across platforms.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Lead Graphic Designer & Multimedia Specialist at Swell Media Solutions
March 31, 2025 - Present
Lead designer and multimedia specialist delivering 200+ assets monthly across 10+ clients and 20+ Meta campaigns; developed ad creatives achieving CTR 2.6%–3.6% with as low as $0.31 cost per result; designed within brand systems while contributing original concepts for logos and brand guides; produced static and video ads optimized for multiple placements (Meta, LinkedIn) and sustained performance for 6+ months; supported client growth with high-performing creatives driving +7,300% reach, 76K+ views, and 1,200+ visits within 30 days; improved production efficiency through reusable templates and scalable layouts; led design across multiple accounts with shifting priorities and cross-brand collaboration; created visuals for 10+ industry verticals.
Graphic Designer at Nayad
June 30, 2020 - February 28, 2025
Created 1,500+ social media graphics; increased engagement by 105% and sustained audience growth; managed website updates including coding and image optimization; standardized product photo retouching for consistency; designed 80+ seasonal patterns; produced assets for events and campaigns; contributed to a 50% increase in organic search traffic.
Freelance Graphic Designer at Frontier Media
December 1, 2019 - August 1, 2021
Designed infographic content for social media, translating research into high-performing visuals and improving Instagram engagement.
Student Graphic Designer at Cal State LA University Library
October 30, 2018 - July 30, 2019
Redesigned branding and web assets, modernizing the library’s visual identity across digital platforms; improved team efficiency by supporting front-end development and streamlining project workflows.
Freelance Web Designer at Eebs Media
December 31, 2016 - June 30, 2020
Designed and built WordPress websites for small business clients, improving usability and visual presentation; optimized web graphics to enhance load speed and site performance.

Education

BA in Graphic Design at California State University, Los Angeles
August 1, 2016 - May 1, 2019
Art at College of San Mateo
August 1, 2014 - May 1, 2016
Economics (Studied Abroad) at Boston University
January 1, 2015 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services