MS

Margarita Samouridou

Available to hire

I am a very determined and self-motivated individual with the ability to drive projects forward.

About

I am a very determined and self-motivated individual with the ability to drive projects forward. Experienced in marketing with an H2H & data-driven approach, facilitating customer acquisition efforts and digital marketing strategy. Looking for the opportunity to progress my career, delve deeper into digital strategy and explore other new challenges ahead.

  • 11 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • Greek, ModernAdvanced

Industry experience

  • Financial Services
  • Media & Entertainment
  • Non-Profit Organization
  • Travel & Hospitality
  • Professional Services

Work experience· 6 roles

Senior Digital Marketing Executive · PepperstoneSep 2024 – Present · 2 yrs 3 mos

Manage multiple Google Ads accounts concurrently, overseeing six-figure monthly budgets across international markets, Run paid search, display, native, video, programmatic, and social advertising campaigns to reach our target audience, Report and analyze campaign performance, using insights to recommend optimizations, Review and optimize campaign landing pages to improve conversion rates and drive more leads, Collaborate with cross-functional teams to ensure business alignment and consistency, Assist with any ad hoc duties that may arise to support the marketing department.

Digital Marketing Specialist · VT MARKETSMay 2023 – Sep 2024 · 1 yr 5 mos

Assist with the creation of strategic digital marketing proposals as needed for the EMEA market, Plan & coordinate digital ad campaigns via Google Ads, programmatic and social media, Coordinate and liaise with external agencies, Develop brand awareness campaigns and narratives, Track and report on key performance indicators (KPIs), insights & recommendations to management, Conduct in-depth analysis of campaign data, identify trends, and make data-driven decisions, Build long-term partnerships with key partners.

Freelance Marketing · FreelanceJan 2020 – Present · 6 yrs 11 mos

Entertainment, Food & Hospitality sectors

Marketing Assistant · G.M. Services Ltd.May 2018 – Dec 2019 · 1 yr 8 mos
Digital Marketing Manager · LIQUINX TECHNOLOGIES LTDOct 2017 – Oct 2023 · 6 yrs 1 mo
Project Coordinator · EUROPEAN YOUTH PARLIAMENTJan 2015 – Jan 2017 · 2 yrs 1 mo

Education

MBA Business Administration · Cyprus International Institute of Management, Cyprus2020 – 2021
BSc (Hons) Environmental Science · University of Nottingham, UK2016 – 2019

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