I have over 14 years of experience in various marketing roles, specializing in digital marketing strategies, SEO, and team leadership. My journey has taken me through multiple industries, allowing me to refine my skills and achieve impactful results. I'm passionate about building teams that excel and driving growth through innovative marketing strategies.

Gerasimenko Margaret

I have over 14 years of experience in various marketing roles, specializing in digital marketing strategies, SEO, and team leadership. My journey has taken me through multiple industries, allowing me to refine my skills and achieve impactful results. I'm passionate about building teams that excel and driving growth through innovative marketing strategies.

Available to hire

I have over 14 years of experience in various marketing roles, specializing in digital marketing strategies, SEO, and team leadership. My journey has taken me through multiple industries, allowing me to refine my skills and achieve impactful results. I’m passionate about building teams that excel and driving growth through innovative marketing strategies.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
Russian
Fluent

Work Experience

User Acquisition Manager (Google, YouTube Meta Ads) at TurboFuel Marketing Agency
July 1, 2023 - Present
Setting ads to search clients for the agency. Providing demos with incoming leads and converting them to end clients. Managing the production of services to clients. Operating tasks about clients' projects via a dedicated team of 10 specialists. Supporting clients with catch-ups and reports. Invoicing clients and upselling additional services.
User Acquisition Manager (Google, YouTube, Meta Ads) at AI-MAD FZCO
July 31, 2023 - July 23, 2025
Developed comprehensive marketing strategy and marketing department. Set up and maintained advertising campaigns including creative banners and video ads. Developed visualized reports in Google Data Studio for multiple channels to monitor key metrics.
User Acquisition Manager (Google, YouTube, Meta Ads) at Argo Navis Marketing
June 30, 2021 - July 23, 2025
Worked with industries including SaaS, EdTech, B2B services, and eCommerce using Meta, Google, and YouTube Ads. Built versatile marketing strategies and funnels from scratch across PPC and SMM channels. Conducted financial analysis, competitive analysis, target audience segmentation, and customer journey mapping. Set comprehensive web analytics and integrated various CRM systems.
User Acquisition Manager (Google, YouTube, Meta Ads) at eWave
March 31, 2021 - July 23, 2025
Developed marketing strategies and roadmaps including customer segmentation. Managed PPC campaigns and web analytics tools such as Google Analytics, Yandex.Metrics, GTM, Semrush, and Ahrefs.
User Acquisition Manager (Google, YouTube Meta Ads) at Onilab LLC
January 31, 2019 - July 23, 2025
Promoted B2B products and determined marketing strategies. Managed omnichannel promotion plans including SEO, SMM, outreach, and content marketing. Coordinated website development and content creation. Led a team of 8 specialists. Managed content strategy, SEO optimization, link building, and PPC campaign adjustments.
Marketing Manager, Assistant of Marketing Director at Вайрон АйТи
August 31, 2017 - July 23, 2025
Managed on-page SEO and led content marketing branch including a team of copywriters, proofreaders, designers, and programmers. Wrote and coordinated press releases, case studies, and articles. Planned on-page and off-page SEO using tools like SemRush and Appannie. Analyzed web traffic with Google Analytics and Yandex.Metrics. Coordinated corporate website creation and mobile version redesign.
Marketing Manager at ARTOX media
July 31, 2016 - July 23, 2025
Led blogs about traveling and tourism, allocating articles across media websites. Wrote various travel-related blog articles.
Digital Marketer at PR-agency Labs Publicity Group
October 31, 2015 - July 23, 2025
Disseminated articles for media websites, negotiated publishing, and wrote unique IT advertising content including press releases and reviews. Covered various tech gadgets and coordinated advertising texts.
Marketing Manager at TM SIESTA
July 31, 2015 - July 23, 2025
Analyzed marketplace and competitors, created marketing strategies and promo events, developed PR campaigns, wrote and organized SEO and advertising content, managed social media groups, and worked as photographer for product catalogs.
Marketing Strategist, PPC-specialist, SEO-specialist at wildwild.space
September 1, 2022 - Present
As a freelancer, I delivered various services in marketing, including technical SEO that generated significant revenue for clients. My role encompassed project management, SEO audits, and online marketing strategies across different industries.
Head of Marketing Ops, Project Manager, Bizdev at TurboFuel Marketing Agency
November 1, 2024 - October 20, 2025
Managed production and marketing operations of a multi-channel marketing agency. Formulated marketing strategies and achieved considerable lead generation. Led successful ad campaigns resulting in substantial revenue for clients.
Chief Marketing Officer at AI-MAD FZCO
July 1, 2023 - October 20, 2025
Built the marketing department from scratch for a SaaS product. Implemented comprehensive marketing strategies leading to significant traffic and revenue increases.
Senior Product Marketing Manager at eWave
March 1, 2021 - October 20, 2025
Developed and implemented marketing strategies for multiple projects, leading to increased web traffic and SEO optimization. Worked closely with cross-functional teams for product development.
Head of Marketing at Onilab LLC
January 1, 2019 - October 20, 2025
Established a marketing team and strategy for a Magento development company. Focused on SEO and content marketing, resulting in improved site traffic and engagement.

Education

MBA at City Business School
January 1, 2022 - December 31, 2022
Bachelor's degree at Belarusian State University
January 1, 2008 - December 31, 2008
MBA at City Business School
January 1, 2022 - October 20, 2025
Bachelor's Degree in Journalism at Belarusian State University
January 1, 2008 - January 1, 2008

Qualifications

Google Search Ads Certification
January 1, 2020 - December 31, 2020
Genius Marketing Academy - Cross-channel Digital Marketing Strategy
January 1, 2020 - December 31, 2020
Google Tag Manager Certificate
January 1, 2019 - December 31, 2019
Google Video Ads Certification (YouTube)
January 1, 2019 - December 31, 2019
Advanced English - C1
January 1, 2018 - December 31, 2018
Search Advertising Certificate of Google AdWords
January 1, 2017 - December 31, 2017
Educational centre IT-KURSY.BY - Internet marketing
January 1, 2016 - December 31, 2016
Google Tag Manager Certificate
January 1, 2019 - December 31, 2019
Photography school
January 1, 2013 - December 31, 2013
C1 Advanced English
January 1, 2023 - October 20, 2025
Google Tag Manager Certificate
January 1, 2019 - October 20, 2025
Google Search Ads Certificate
January 1, 2017 - October 20, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education