E-commerce Web Designer with 8+ years of experience building and optimizing high-performance online stores. Specialist in WooCommerce, UX/UI, and Conversion Rate Optimization (CRO). Expert in managing large-scale catalogs (up to 10,000 SKUs), ensuring scalability and on-page SEO.…

María Gracia Clemente

E-commerce Web Designer with 8+ years of experience building and optimizing high-performance online stores. Specialist in WooCommerce, UX/UI, and Conversion Rate Optimization (CRO). Expert in managing large-scale catalogs (up to 10,000 SKUs), ensuring scalability and on-page SEO.…

Available to hire

E-commerce Web Designer with 8+ years of experience building and optimizing high-performance
online stores.
Specialist in WooCommerce, UX/UI, and Conversion Rate Optimization (CRO).
Expert in managing large-scale catalogs (up to 10,000 SKUs), ensuring scalability and on-page SEO.

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Skills

Experience Level

WooCommerce
Expert
WordPress
Expert
CSS
Expert
UI
Expert
HTML5
Expert
Adobe Photoshop
Expert
SEO
Expert
Adobe Illustrator
Expert
Google Ads
Intermediate
GA4
Intermediate
Facebook Ads
Intermediate
HubSpot
Intermediate
JavaScript
Intermediate
Email Marketing
Intermediate
Shopify
Intermediate
Canva
Intermediate
Figma
Intermediate
GitHub CoPilot
Intermediate
Elementor
Intermediate
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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Freelance Web Designer & E-commerce Specialist at Freelance
March 1, 2019 - Present
Designed and developed custom online stores and websites of varying complexity. Provided e-commerce consulting optimizing Mercado Libre, Mercado Shops, and Tienda Nube stores for improved conversions. Led UX/UI and CRO efforts, and executed on-page SEO and paid media strategies. Developed positioning strategies through in-depth competitor research to maximize visibility and sales. Managed end-to-end email marketing campaigns and structured product/service databases.
Strategic Migrations / UX/UI Architecture / Front-end Development / Audit & Performance / Technical Management at Brainstead Group S.A.
March 1, 2025 - March 1, 2026
Strategic migrations: transitioned clients from Mercado Shops/Libre to WooCommerce and Tienda Nube with full data integrity. UX/UI architecture: defined navigation, product hierarchy, and conversion-oriented checkout flows. Front-end development: bespoke visual customization using HTML, CSS, and JavaScript for specific requirements. Audit & performance: functional diagnostics and optimization of sales funnels and on-page structure. Technical management: configuration of domains, payment gateways, logistics, and API integrations.
E-commerce Web Design Analyst at Brainstead Group S.A.
March 1, 2025 - March 1, 2026
Strategic migrations: Transitioned clients from Mercado Shops / Libere to WooCommerce and TiendaNube with full data integrity. UX/UI Architecture: Defined navigation, product hierarchy, and conversion-oriented checkout flows. Frontend Development: Bespoke visual customization using HTML, CSS, and JavaScript for specific requirements. Audit & Performance: Diagnostics and optimization of sales funnels and on-page structure. Technical Management: Configuration of domains, payment gateways, logistics, and API integrations.
Marketing & Advertising Manager at Ilusión SRL
March 1, 2015 - December 1, 2018
Strategy & Branding: Comprehensive campaign planning, budget management, and brand positioning. Market Analysis: Competitor research and development of communication tactics. Digital Management: Social media supervision and creation of corporate advertising assets.
E-commerce Web Designer & WooCommerce Specialist at Freelance
March 1, 2019 - Present
Freelance e-commerce web design and WooCommerce specialization; designed and developed custom online stores, optimized UX/UI, implemented CRO, on-page SEO, and email marketing strategies; migrated clients to WooCommerce and Tienda Nube with full data integrity; orchestrated front-end development using HTML, CSS, and JavaScript; conducted audits and performance optimization of sales funnels and site structure; managed domains, payment gateways, logistics, and API integrations.
E-commerce & Web Design Analyst at Brainstead Group S.A.
March 1, 2025 - March 1, 2026
E-commerce & Web Design Analyst. Front-end and UX/UI architecture: defined navigation, product hierarchy, and conversion-oriented checkout flows. Audited and optimized sales funnels. Backend aspects included domain configuration, payment gateways, logistics, and API integration. Transitioned clients from Mercado Shops / Libre to WooCommerce and Tienda Nube with data integrity.

Education

Business Administration (Incomplete) at Universidad Empresarial Siglo 21
January 11, 2030 - April 1, 2026
Business Administration (Incomplete) at Universidad Empresarial Siglo 21
January 11, 2030 - April 1, 2026
Business Administration (Incomplete) at Universidad Empresarial Siglo 21
March 1, 2015 - December 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education
    uniE621 Project Title: Regional Web Development & Strategic UX Redesign | Grooming Latam
    This project involved the end-to-end digital transformation of Grooming Latam, the first regional network dedicated to combating digital crimes against children and adolescents across 16 countries in Latin America. The mission was to evolve their communication from static documentation into a high-impact, functional digital ecosystem. The Challenge: The starting point was a static institutional brochure in PDF format. The challenge was to conduct a comprehensive strategic redesign, auditing the existing content to build a functional web architecture. The goal was to move from a rigid format to a dynamic environment that prioritizes immediate response and a strong institutional presence throughout the region. Solution & Execution: As a WordPress Specialist, I developed a scalable platform focused on global protection standards: Information Architecture & Regional Impact: I structured the site to reflect the network’s solidity, organizing complex information from 31 organizations into a clean, professional, and easy-to-navigate interface. International Reporting Canal (INHOPE Integration): I implemented a high-sensitivity reporting interface designed under international security standards. The custom-built forms allow for the anonymous and encrypted submission of reports, ensuring that all critical information is securely channeled to the competent authorities for investigation. Dynamic Content Hub: I created a self-managed repository for preventive resources and a regional news center. This ensures the organization can maintain a unified and strategic communication flow across all digital platforms in real-time. The Result: The final platform is a robust, fully responsive digital hub that serves as the central voice for child protection in Latin America. By transforming static data into an interactive experience, the site now facilitates faster access to help and strengthens the connection between NGOs and the community. Applied Skills: Advanced WordPress Development UI/UX Design & Strategic Redesign Global Information Architecture Secure Reporting Systems & API Logic Cross-Platform Content Strategy Explore the live project: https://www.twine.net/signin graphicdesigner webdesigner designer…
    paper Regional Web Development & Strategic UX Redesign | Grooming Latam

    This project involved the end-to-end digital transformation of Grooming Latam, the first regional network dedicated to combating digital crimes against children and adolescents across 16 countries in Latin America. The mission was to evolve their communication from static documentation into a high-impact, functional digital ecosystem.

    The Challenge:
    The starting point was a static institutional brochure in PDF format. The challenge was to conduct a comprehensive strategic redesign, auditing the existing content to build a functional web architecture. The goal was to move from a rigid format to a dynamic environment that prioritizes immediate response and a strong institutional presence throughout the region.

    Solution & Execution:
    As a WordPress Specialist, I developed a scalable platform focused on global protection standards:

    Information Architecture & Regional Impact: I structured the site to reflect the network’s solidity, organizing complex information from 31 organizations into a clean, professional, and easy-to-navigate interface.

    International Reporting Canal (INHOPE Integration): I implemented a high-sensitivity reporting interface designed under international security standards. The custom-built forms allow for the anonymous and encrypted submission of reports, ensuring that all critical information is securely channeled to the competent authorities for investigation.

    Dynamic Content Hub: I created a self-managed repository for preventive resources and a regional news center. This ensures the organization can maintain a unified and strategic communication flow across all digital platforms in real-time.

    The Result:
    The final platform is a robust, fully responsive digital hub that serves as the central voice for child protection in Latin America. By transforming static data into an interactive experience, the site now facilitates faster access to help and strengthens the connection between NGOs and the community.

    Applied Skills:

    Advanced WordPress Development

    UI/UX Design & Strategic Redesign

    Global Information Architecture

    Secure Reporting Systems & API Logic

    Cross-Platform Content Strategy

    Explore the live project: https://www.twine.net/signin

    paper Strategic Web Redesign & UX Optimization | Grooming Argentina
    This project involved the comprehensive redesign and technical restructuring of the website for Grooming Argentina, a pioneering organization in the prevention of digital crimes against minors. The primary goal was to transform an existing platform into a modern, intuitive digital ecosystem capable of responding to critical situations with maximum efficiency. The Challenge: The previous platform presented significant usability barriers that hindered access to essential tools. The project required a new information architecture that prioritized immediate response, increased the visibility of the reporting app (GAPP), and projected the organization’s institutional strength through a professional, updated interface. Solution & Execution: As a WordPress Specialist, I led the transformation by focusing on three strategic pillars: UX/UI Optimization: I redesigned the interface to eliminate friction, ensuring that urgent contact channels and reporting access are omnipresent and accessible within seconds. Secure Reporting System: I implemented a high-sensitivity reporting channel featuring custom forms designed for secure data handling. This system allows for the anonymous and encrypted submission of reports, ensuring that all critical information is securely channeled to the competent authorities for investigation. This process prioritizes a technical architecture that guarantees absolute data confidentiality and integrity at every step. Resource Hub & Self-Management: I developed a digital library for downloading preventive guides and technical reports. The platform was delivered as a 100% self-managed system, enabling the communications team to update content and campaigns in real-time without technical dependency. The Result: The final product is a fully responsive website, strictly aligned with the brand identity and optimized for user engagement. This redesign strengthened the organization’s digital presence and streamlined the path for families to access critical prevention resources and reporting tools, bringing the platform to the highest standards of modern web performance. Applied Skills: Advanced WordPress Development UI/UX Design for Conversion Information Architecture Security & Reporting System Integration Responsive Design & Performance Optimization View the live site here: https://www.twine.net/signin…