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Strategic Marketing Specialist with 6+ years of experience in the automotive and energy industries, including Renault and Shell. Skilled in planning , data analysis, and customer engagement strategy. Combines a strong analytical foundation from accounting with creativity and a resultsdriven approach to optimize campaigns, strengthen brand positioning, and build meaningful customer relationships…

Belu Cardozo

Digital Marketer, Marketing Analyst, Performance Marketer, +2

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Strategic Marketing Specialist with 6+ years of experience in the automotive and energy industries, including Renault and Shell. Skilled in planning , data analysis, and customer engagement strategy. Combines a strong analytical foundation from accounting with creativity and a resultsdriven approach to optimize campaigns, strengthen brand positioning, and build meaningful customer relationships…

Available to hire

Strategic Marketing Specialist with 6+
years of experience in the automotive
and energy industries, including
Renault and Shell. Skilled in planning ,
data analysis, and customer
engagement strategy. Combines a
strong analytical foundation from
accounting with creativity and a resultsdriven
approach to optimize
campaigns, strengthen brand
positioning, and build meaningful
customer relationships

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Digital Marketing / Marketing Analyst (role unspecified) at Shell

February 2, 2024 - December 1, 2024

Produced and managed reporting and performance analysis using analytics tools and dashboards. Supported business efficiency and assisted in coordination activities for industrial launches, including work across models/versions/channels. Contributed to operational reporting such as Sales & Operations planning monthly reports.

Digital Marketing (role unspecified) at GreyStone - Ongoing

February 2, 2024 - December 31, 2025

Developed and led end-to-end digital marketing strategies to grow clients’ online presence, managing campaigns across channels such as paid media, SEO/SEM, email, and social media. Analyzed performance using GA, Data Studio, and CRM tools, reporting on traffic and customer behavior while optimizing for lead generation and conversions. Planned content creation across digital platforms and worked on segmentation and personalization improvements based on behavioral trends and targeting insights.

Marketing & Communications / Digital Marketing (role unspecified) at Own business

February 1, 2024 - December 31, 2025

Ran her own business, supporting marketing and communications activities.

Digital Marketing / Marketing Analyst (role unspecified) at Renault

February 1, 2020 - February 1, 2023

Executed and coordinated marketing analytics and sales/operations related initiatives. Worked on demand forecasting and statistical modeling (SAP), agile delivery, and daily/monthly registration and results reporting. Designed reports in Tableau/Spotfire, tracked stock and coverage indicators by model and version, and supported negotiation processes for manufacturing launches by opening industrial responses by model/version/channel. Participated in monthly reporting for Sales and Operations Planning and in business efficiency projects.

Accountant / Marketing (role unspecified)

January 1, 2016 - December 1, 2019

Early professional experience includes accounting and marketing coordination work supporting campaign execution and analytical reporting.

Marketing (role unspecified) at Deloitte

December 1, 2013 - February 1, 2015

Supported external audit processes by analyzing financial statements, testing controls, and verifying compliance with accounting standards. Also established and supported a digital marketing business/initiative by developing digital strategies and managing campaigns to help clients grow their online presence.