I believe the best image goes far beyond how it looks — it’s about how it makes us feel. In a world overwhelmed by information, I’m drawn to ideas that resonate with what people truly think, feel, and need. That’s why I blend strategic thinking with creative sensitivity to build brands that inspire, move and, most importantly, work. I’ve worked across branding, retail, and tech for B2C companies, always grounded in strategy and open-minded to new possibilities.…

Maria Paula Cañaveral

I believe the best image goes far beyond how it looks — it’s about how it makes us feel. In a world overwhelmed by information, I’m drawn to ideas that resonate with what people truly think, feel, and need. That’s why I blend strategic thinking with creative sensitivity to build brands that inspire, move and, most importantly, work. I’ve worked across branding, retail, and tech for B2C companies, always grounded in strategy and open-minded to new possibilities.…

Available to hire

I believe the best image goes far beyond how it looks — it’s about how it makes us feel. In a world overwhelmed by information, I’m drawn to ideas that resonate with what people truly think, feel, and need. That’s why I blend strategic thinking with creative sensitivity to build brands that inspire, move and, most importantly, work.

I’ve worked across branding, retail, and tech for B2C companies, always grounded in strategy and open-minded to new possibilities.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Brand Communication Lead at JULIANA SANCHEZ
January 1, 2025 - Present
Led creative and marketing strategies for campaigns and events, boosting brand engagement and sales.
Graphic Designer and Illustrator at JULIANA SANCHEZ
January 1, 2025 - August 11, 2025
Transformed JS’s visual communication by building a graphic system for BTL campaigns, products, and brand identity.
Brand Communication Lead at JULIANA SANCHEZ
January 1, 2025 - Present
Led creative and marketing strategies for campaigns and events, boosting brand engagement and sales.
Graphic Designer and Illustrator at JULIANA SANCHEZ
January 1, 2025 - August 11, 2025
Transformed JS’s visual communication by building a graphic system for BTL campaigns, products, and brand identity.
Graphic Designer and Video Editor at Eko Group H2O+
December 31, 2024 - August 11, 2025
Edited and animated audiovisual pieces for a sustainability-focused brand, using motion graphics techniques.
Graphic Designer and Video Editor at Eko Group H2O+
January 1, 2024 - Present
Edited and animated audiovisual pieces for a sustainability-focused brand, using motion graphics techniques.
Junior Graphic Designer at Conécta-TE, Universidad de Los Andes, Colombia
January 1, 2024 - August 11, 2025
Consolidated Didacta’s visual identity by designing graphic materials that unified and strengthened its communication.
Junior Graphic Designer at Conécta-TE, Universidad de Los Andes, Colombia
January 1, 2024 - August 11, 2025
Consolidated Didacta’s visual identity by designing graphic materials that unified and strengthened its communication.
Freelance 3D Assistant at Conécta-TE, Universidad de Los Andes, Colombia
January 1, 2023 - August 11, 2025
Contributed to various innovation projects aimed at digitalizing classrooms through immersive experiences.
Free-lance 3D Assistant at Conécta-TE, Universidad de Los Andes, Colombia
January 1, 2023 - August 11, 2025
Contributed to various innovation projects aimed at digitalizing classrooms through immersive experiences.
Graphic Designer | Smart Meters SAS at Smart Meters SAS
January 1, 2023 - August 11, 2025
Established the graphic guidelines for the company’s visual identity, creating consistent images and assets.

Education

Degree in Electronic Media - Cum Laude at Universidad de Los Andes, Colombia
January 1, 2021 - January 1, 2025
Academic Option in Film, Video and Animation at Universidad de Los Andes, Colombia
January 1, 2021 - January 1, 2025
Social Media Manager at EBAC Latam
January 1, 2025 - January 1, 2025
Electronic Media - Cum Laude at Universidad de Los Andes, Colombia
January 1, 2021 - January 1, 2025
Academic Option in Film, Video and Animation at Universidad de Los Andes, Colombia
January 1, 2021 - January 1, 2025
Social Media Manager at EBAC Latam
January 1, 2025 - January 1, 2025

Qualifications

CEFR C1 English Certificate (IELTS 8.0)
January 11, 2030 - August 11, 2025
CEFR C1 English (IELTS 8.0)
January 11, 2030 - August 11, 2025

Industry Experience

Education, Retail, Energy & Utilities, Media & Entertainment, Consumer Goods

Skills

Experience Level