I’m María, a graphic designer and art directress who loves turning ideas into clear, emotional visual narratives. I work between identity, editorial design, campaigns and art direction. After collaborating with studios like Base Design, EIGA, Franz&René, Supero and Horde, and designing for brands such as Adidas, Adobe, Breguet or the Ville de Lausanne, I now focus on helping clients find a visual language that feels intelligent, intentional and uniquely theirs. I bring concept, craft and sensitivity to every project.…

María Chacón Serrano

I’m María, a graphic designer and art directress who loves turning ideas into clear, emotional visual narratives. I work between identity, editorial design, campaigns and art direction. After collaborating with studios like Base Design, EIGA, Franz&René, Supero and Horde, and designing for brands such as Adidas, Adobe, Breguet or the Ville de Lausanne, I now focus on helping clients find a visual language that feels intelligent, intentional and uniquely theirs. I bring concept, craft and sensitivity to every project.…

Available to hire

I’m María, a graphic designer and art directress who loves turning ideas into clear, emotional visual narratives. I work between identity, editorial design, campaigns and art direction. After collaborating with studios like Base Design, EIGA, Franz&René, Supero and Horde, and designing for brands such as Adidas, Adobe, Breguet or the Ville de Lausanne, I now focus on helping clients find a visual language that feels intelligent, intentional and uniquely theirs. I bring concept, craft and sensitivity to every project.

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Language

Spanish; Castilian
Fluent
French
Fluent
English
Advanced
German
Beginner

Work Experience

Artistic Directress at Hørde
January 4, 2026 - July 25, 2025
Leading artistic direction for projects involving clients such as Breguet, Ville de Lausanne, DeRham, and Salon du Livre. Responsible for creative vision and execution.
Designer at Franz & René
January 1, 2023 - July 25, 2025
Design work for various clients including NZZ, Breitling, Andros, FNAC, Vaudoise Assurance, and more. Delivered creative and functional design solutions.
Designer at Antistatique
December 1, 2024 - July 25, 2025
Contributed to design projects for clients such as Etat de Vaud, Etat de Geneve, UNIL, and EPFL, focusing on quality and teamwork.
Designer at Etat de Fribourg | TPF | Cave de la Côte
June 1, 2021 - July 25, 2025
Provided design services in a collaborative environment, supporting project goals and client branding.
Designer at Eiga Design
December 1, 2020 - July 25, 2025
Designed creative materials for clients like Adidas, Adobe, Babtec, Immowelt, and others, maintaining brand integrity and innovation.
Designer at FRANZ & RENÉ
January 1, 2023 - July 25, 2025
Worked as a designer at FRANZ & RENÉ located in Berne, Switzerland. Responsibilities included creating design solutions and contributing to the creative process for clients.
Designer at Antistatique
December 1, 2024 - July 25, 2025
Served as a designer in Lausanne, Switzerland, contributing to design projects with a focus on teamwork and quality.
Designer at Etat de Fribourg | TPF | Cave de la Côte
June 1, 2021 - July 25, 2025
Provided design services for clients including Etat de Fribourg and others in Switzerland, focusing on functional and creative design solutions.
Designer at Eiga Design
December 1, 2020 - July 25, 2025
Worked as a designer at Eiga Design in Hamburg, Germany, delivering design projects to a variety of clients including Adidas and Adobe.
Artistic Directress at Hørde
January 1, 2004 - July 25, 2025
Held the position of Artistic Directress in Lausanne, Switzerland, overseeing artistic direction for projects and leading creative initiatives.
Art Directress at Hørde Lausanne
January 25, 2025 - April 25, 2025
Designer at SUPERO CDF
January 1, 2022 - January 1, 2023
Designer at Fribourg (CH)
January 1, 2021 - June 1, 2021

Education

Design Graphique at eikon – École professionnelle en arts appliqués
January 1, 2017 - December 31, 2021
BA Beaux-Arts at Escuela de Arte Dionisio Ortiz – Espagne
January 1, 2015 - December 31, 2017

Qualifications

Typesetting for Editorial Projects
January 11, 2030 - July 25, 2025
Flexible visual identity
January 11, 2030 - July 25, 2025
Mid-Century Modern Graphic Design
January 11, 2030 - July 25, 2025
Techniques to train your creativity
January 11, 2030 - July 25, 2025
How small design teams make big impact for clients
January 11, 2030 - July 25, 2025
Fraser Muggeridge - Typesetting for Editorial Projects
January 11, 2030 - July 25, 2025
Pol Solsona - Flexible visual identity
January 11, 2030 - July 25, 2025
Julian Montague - Mid-Century Modern Graphic Design
January 11, 2030 - July 25, 2025
Silvia Ferpal - Techniques to train your creativity
January 11, 2030 - July 25, 2025
Yde+ Team - How small design teams make big impact for clients
January 11, 2030 - July 25, 2025

Industry Experience

Government, Media & Entertainment, Professional Services, Education, Retail, Software & Internet
    paper Bauverein der Elbgemeinden eG — By tradition future-oriented

    In times of increasing housing shortage and the almost unregulated development of rents, the business model and social philosophy of housing cooperatives has become a benchmark for urban housing construction. To reflect the brand’s role as a leading example for sustainable urban housing concepts we updated its visual identity.
    After successfully building a clear, emotional brand presence over the last 5 years, it has become increasingly important to show rational yet impressive facts and figures as part of the brand. They prove how important BVE is for the metropolis of Hamburg. This new strategic basis required a sophisticated refreshment of the visual identity system.
    To reflect the brand’s role as a leading example for sustainable urban housing concepts we updated its visual identity. Tightly coordinated with the brand idea — to create a fair and sustainable living space — the design elements reflect the purpose of the BVE.