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I am a growth-focused marketing leader with a strong track record in B2B and B2C strategies, e-commerce, and brand building. I design and optimize marketing funnels, lead generation, CRM, and digital experiences that align with business goals while driving measurable ROI. Beyond campaigns, I lead teams, nurture partnerships, and translate data into practical insights. I’m passionate about creative branding, product storytelling, and collaborating across departments to spark sustainable growth and tangible results.…I am a growth-focused marketing leader with a strong track record in B2B and B2C strategies, e-commerce, and brand building. I design and optimize marketing funnels, lead generation, CRM, and digital experiences that align with business goals while driving measurable ROI. Beyond campaigns, I lead teams, nurture partnerships, and translate data into practical insights. I’m passionate about creative branding, product storytelling, and collaborating across departments to spark sustainable growth and tangible results.

Maria D'Aloia

Digital Marketer, Web Designer, eCommerce Developer, +7

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I am a growth-focused marketing leader with a strong track record in B2B and B2C strategies, e-commerce, and brand building. I design and optimize marketing funnels, lead generation, CRM, and digital experiences that align with business goals while driving measurable ROI. Beyond campaigns, I lead teams, nurture partnerships, and translate data into practical insights. I’m passionate about creative branding, product storytelling, and collaborating across departments to spark sustainable growth and tangible results.…I am a growth-focused marketing leader with a strong track record in B2B and B2C strategies, e-commerce, and brand building. I design and optimize marketing funnels, lead generation, CRM, and digital experiences that align with business goals while driving measurable ROI. Beyond campaigns, I lead teams, nurture partnerships, and translate data into practical insights. I’m passionate about creative branding, product storytelling, and collaborating across departments to spark sustainable growth and tangible results.

Available to hire

I am a growth-focused marketing leader with a strong track record in B2B and B2C strategies, e-commerce, and brand building. I design and optimize marketing funnels, lead generation, CRM, and digital experiences that align with business goals while driving measurable ROI.

Beyond campaigns, I lead teams, nurture partnerships, and translate data into practical insights. I’m passionate about creative branding, product storytelling, and collaborating across departments to spark sustainable growth and tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

French

Fluent

Spanish; Castilian

Advanced

German

Intermediate

Work Experience

Head of Marketing at Vermilion - The Smile Experts

December 1, 2023 - January 1, 2026

As the Head of Marketing and Branding my role involved a wide range of tasks focused on brand visibility, strategic marketing and team management: development and execution of B2B and B2C marketing strategies across digital and offline channels; building and optimisation of marketing funnels to increase lead conversion and customer retention; planning and delivery of email marketing campaigns with copywriting, design and performance tracking; refinement of brand identity and creative direction; social media oversight, content creation, and community engagement; design and production of marketing materials and merchandise; website oversight including SEO and UX optimization; paid advertising campaigns; PR collaboration; KPI monitoring and ROI analysis; budget management and team supervision; market research and competitor analysis; monthly and annual performance reporting; identification of partnerships and events; support for sales initiatives and database management.

Marketing & Content Creator at TechBricks s.r.l.

November 1, 2021 - April 1, 2022

Developed and implemented online and offline marketing strategies; conducted market research and identified partnership opportunities; managed paid campaigns on Facebook, LinkedIn and Google Ads; created marketing copy for social posts, print collateral and newsletters; scheduled and managed social media; analyzed data to assess campaign impact; contributed to blog and campaign ideas.

Marketing & Web Content Coordinator at Divisione Immobiliare

November 1, 2021 - Present

Developed a showcase website on Wix to enhance brand awareness and attract potential customers; designed and optimized web pages for branding, user experience, and navigation; created and edited engaging website content; integrated website with social media accounts; installed a chatbot connected to the company email for real-time communication.

Marketing & Communications Manager at Olly Services s.r.l. - ESA Space Shop

April 1, 2022 - June 1, 2023

Managed communication channels and digital content; coordinated promotional campaigns and marketing activities for new products and locations; executed paid campaigns on Meta and Google Ads; copywriting for product materials and web content; social media management; market research; B2B and B2C support; planning newsletters; data analysis for optimization; collaboration with external partners and influencers; monthly and annual reporting.

Founder & Owner at Geranium Boutique

August 1, 2025 - Present

Founder of a direct-to-consumer jewellery brand focused on stainless steel and 925 silver pieces; responsible for product design, sourcing, branding, content creation, product photography, website development, copywriting, stock management, listings, fulfillment, and customer service; led social media campaigns, influencer collaborations, paid media, email marketing, and promotions; defined SMART goals and KPIs for growth; conducted market and competitive analysis for pricing and promotions.