Growth-driven marketing strategist with 5+ years of experience accelerating brand growth, revenue, and digital performance across B2B and B2C markets. I specialize in full-funnel strategy, from brand positioning and paid acquisition to CRM, UX optimization and performance analytics. As the founder of a DTC e-commerce brand, I bring hands-on entrepreneurial experience across operations, product development, branding and growth marketing. This dual perspective allows me to combine strategic thinking with practical execution and commercial awareness. Data-driven and creatively strategic, I help brands turn insights into measurable impact, building scalable marketing systems that drive sustainable growth. Open to collaboration across Switzerland, UK and Europe.

Maria D'Aloia

Growth-driven marketing strategist with 5+ years of experience accelerating brand growth, revenue, and digital performance across B2B and B2C markets. I specialize in full-funnel strategy, from brand positioning and paid acquisition to CRM, UX optimization and performance analytics. As the founder of a DTC e-commerce brand, I bring hands-on entrepreneurial experience across operations, product development, branding and growth marketing. This dual perspective allows me to combine strategic thinking with practical execution and commercial awareness. Data-driven and creatively strategic, I help brands turn insights into measurable impact, building scalable marketing systems that drive sustainable growth. Open to collaboration across Switzerland, UK and Europe.

Available to hire

Growth-driven marketing strategist with 5+ years of experience accelerating brand growth, revenue, and digital performance across B2B and B2C markets. I specialize in full-funnel strategy, from brand positioning and paid acquisition to CRM, UX optimization and performance analytics.

As the founder of a DTC e-commerce brand, I bring hands-on entrepreneurial experience across operations, product development, branding and growth marketing. This dual perspective allows me to combine strategic thinking with practical execution and commercial awareness.

Data-driven and creatively strategic, I help brands turn insights into measurable impact, building scalable marketing systems that drive sustainable growth.

Open to collaboration across Switzerland, UK and Europe.

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Language

English
Fluent
Italian
Fluent
French
Fluent
Spanish; Castilian
Advanced

Work Experience

Add your work experience history here.

Education

BA in Languages & Intercultural Communication with Marketing Management at Edinburgh Napier University
January 1, 2016 - January 1, 2022
MSc in Marketing & Digital Strategies at Edinburgh Napier University
September 14, 2020 - December 3, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Non-Profit Organization, Professional Services, Media & Entertainment, Education, Other