Maria D'Aloia

Founder of a direct-to-consumer jewellery brand focused on stainless steel and 925 silver pieces; responsible for product design, sourcing, branding, content creation, product photography, website development, copywriting, stock management, listings, fulfillment, and customer service; led social media campaigns, influencer collaborations, paid media, email marketing, and promotions; defined SMART goals and KPIs for growth; conducted market and competitive analysis for pricing and promotions.

As the Head of Marketing and Branding my role involved a wide range of tasks focused on brand visibility, strategic marketing and team management: development and execution of B2B and B2C marketing strategies across digital and offline channels; building and optimisation of marketing funnels to increase lead conversion and customer retention; planning and delivery of email marketing campaigns with copywriting, design and performance tracking; refinement of brand identity and creative direction; social media oversight, content creation, and community engagement; design and production of marketing materials and merchandise; website oversight including SEO and UX optimization; paid advertising campaigns; PR collaboration; KPI monitoring and ROI analysis; budget management and team supervision; market research and competitor analysis; monthly and annual performance reporting; identification of partnerships and events; support for sales initiatives and database management.

Managed communication channels and digital content; coordinated promotional campaigns and marketing activities for new products and locations; executed paid campaigns on Meta and Google Ads; copywriting for product materials and web content; social media management; market research; B2B and B2C support; planning newsletters; data analysis for optimization; collaboration with external partners and influencers; monthly and annual reporting.