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Hi, I’m Maria Fernanda Leon Ayala. I’m a creative, strategy-minded professional focused on turning ideas into high-performance digital campaigns. I plan and execute end-to-end campaigns on Meta, Google Ads, and TikTok, blending native content with data-driven insights to engage audiences and drive conversions. I love collaborating with cross-functional teams and shaping brand narratives through storytelling, content creation, and design. From building brand identities to coordinating activation plans and influencer-friendly content, I thrive under pressure and enjoy turning innovative ideas into measurable impact.…Hi, I’m Maria Fernanda Leon Ayala. I’m a creative, strategy-minded professional focused on turning ideas into high-performance digital campaigns. I plan and execute end-to-end campaigns on Meta, Google Ads, and TikTok, blending native content with data-driven insights to engage audiences and drive conversions. I love collaborating with cross-functional teams and shaping brand narratives through storytelling, content creation, and design. From building brand identities to coordinating activation plans and influencer-friendly content, I thrive under pressure and enjoy turning innovative ideas into measurable impact.

Maria Fernanda Leon Ayala

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Hi, I’m Maria Fernanda Leon Ayala. I’m a creative, strategy-minded professional focused on turning ideas into high-performance digital campaigns. I plan and execute end-to-end campaigns on Meta, Google Ads, and TikTok, blending native content with data-driven insights to engage audiences and drive conversions. I love collaborating with cross-functional teams and shaping brand narratives through storytelling, content creation, and design. From building brand identities to coordinating activation plans and influencer-friendly content, I thrive under pressure and enjoy turning innovative ideas into measurable impact.…Hi, I’m Maria Fernanda Leon Ayala. I’m a creative, strategy-minded professional focused on turning ideas into high-performance digital campaigns. I plan and execute end-to-end campaigns on Meta, Google Ads, and TikTok, blending native content with data-driven insights to engage audiences and drive conversions. I love collaborating with cross-functional teams and shaping brand narratives through storytelling, content creation, and design. From building brand identities to coordinating activation plans and influencer-friendly content, I thrive under pressure and enjoy turning innovative ideas into measurable impact.

Available to hire

Hi, I’m Maria Fernanda Leon Ayala. I’m a creative, strategy-minded professional focused on turning ideas into high-performance digital campaigns. I plan and execute end-to-end campaigns on Meta, Google Ads, and TikTok, blending native content with data-driven insights to engage audiences and drive conversions.

I love collaborating with cross-functional teams and shaping brand narratives through storytelling, content creation, and design. From building brand identities to coordinating activation plans and influencer-friendly content, I thrive under pressure and enjoy turning innovative ideas into measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Creative Director / Content Strategist at Plan9 Media (Internship)

June 30, 2025 - September 17, 2025

Created and optimized digital campaigns on Meta Ads and Google Ads; designed graphics and audiovisual assets; integrated creative with metrics; planned content calendars; led cross-functional teams; delivered end-to-end campaigns.

Paid Media Campaign Manager at Banistmo (Banco Colombia) – Panama

June 30, 2025 - September 17, 2025

Managed end-to-end digital campaigns on Meta Ads and Google Ads for Banistmo; created native content, UGC, and high-performing audiovisual assets; planned and executed paid media across Meta, Google, and TikTok; strengthened brand identity and audience engagement; integrated data analytics to optimize performance.

Intern / Paid Media Planner at PLAN9 MEDIA

June 30, 2025 - September 17, 2025

Designed and executed digital campaigns; created graphic and audiovisual assets; developed content calendars; optimized campaigns across social platforms.

Intern at Plan 9 Media

June 1, 2025 - September 29, 2025

Planned and executed performance-driven digital content aligned with brand strategy. Designed and edited graphic and audiovisual assets for conversion campaigns. Developed content strategies based on audience insights and trends.

Community Manager at Universidad de San Andrés (Escuela de Negocios) – Argentina

December 31, 2024 - September 17, 2025

Led community management and marketing planning for La Liga de Logos; developed and executed campaigns, supporting marketing goals.

Community Manager at Escuela de Negocios Universidad de los Andes

December 31, 2024 - September 17, 2025

Managed marketing and branding initiatives; produced campaigns; analyzed trends; supported content creation.

Community Manager at La Liga de Logos

January 1, 2024 - September 29, 2025

Managed community engagement and marketing activities; supported content planning and execution; coordinated with cross-functional teams.