Hi, I’m Mariah Holder, a Vancouver-based graphic designer specializing in brand identity and visual storytelling. I build and refresh brands, design promotional campaigns, and craft visuals that attract and convert customers across digital and print platforms.…

Mariah Holder

Hi, I’m Mariah Holder, a Vancouver-based graphic designer specializing in brand identity and visual storytelling. I build and refresh brands, design promotional campaigns, and craft visuals that attract and convert customers across digital and print platforms.…

Available to hire

Hi, I’m Mariah Holder, a Vancouver-based graphic designer specializing in brand identity and visual storytelling. I build and refresh brands, design promotional campaigns, and craft visuals that attract and convert customers across digital and print platforms.

See more

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Graphic Designer at Gosto de Pao Bakery
January 1, 2017 - August 1, 2019
Created promotional graphics, social visuals, menus, packaging, and campaign materials; developed brand-aligned layouts designed to attract and convert customers; supported product photography editing and visual asset preparation; managed multiple projects while ensuring production accuracy.
Graphic Designer at Multivista (Part of Hexagon)
November 1, 2021 - November 1, 2025
Led two logo redesigns and brand refresh projects, developing updated typography, color systems, and formal brand guidelines. Created scalable brand assets aligned with visual standards for digital and print platforms. Designed marketing visuals for digital campaigns, presentations, and event promotions. Produced layout-driven assets optimized for clarity, engagement, and brand consistency. Used AI tools, including Adobe Firefly, to accelerate ideation and asset production. Delivered high-volume creative work under tight deadlines in remote collaboration. Maintained organized editable source files for scalable reuse.

Education

Bachelor in Advertising and Marketing at UFRN, Natal, Brazil
January 1, 2011 - January 1, 2016
Graphic Design Certificate at SENAC RN, Natal, Brazil
January 1, 2012 - January 1, 2013

Qualifications

First prize, BID URBANLAB Brazil 2017
January 1, 2017 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail
    paper Praticideli Logo Design

    Praticideli began as an exciting expansion within the DoTrigo food group, created to introduce a new brand aimed at a younger, more dynamic audience. I was invited to redesign DoTrigo’s existing visual language and transform it into something fresh, while still preserving a sense of connection to the parent brand. The challenge was to evolve the identity into a logo that felt more energetic, playful, and attention-grabbing. Since the target audience ranged from 25 to 40 years old, the design needed to communicate accessibility and modernity without losing the warmth associated with food brands. Through bold geometric forms and friendly typography, the final logo captures a lively personality that feels contemporary and inviting. The result is a visual identity that stands out on shelves and packaging, positioning Praticideli as a vibrant new voice within the DoTrigo family: familiar in spirit, yet confidently its own.
    Check it out here: https://www.twine.net/signin