Mariah Noelle Panganiban

Managed end-to-end social media strategy and execution across Instagram, TikTok, Facebook, and LinkedIn to maintain a consistent brand voice and grow organic reach. Led influencer campaigns from outreach and negotiation to final deliverable tracking and performance reporting. Supported e-commerce and CRM through Shopify store management and Klaviyo email newsletters and automated flows to drive web traffic and customer retention. Analyzed performance metrics to inform future strategic marketing plans and optimize ROI across digital channels. Wrote persuasive copy for social media, blogs, and digital assets to enhance SEO and audience engagement.

Currently managing and updating content calendars, planning posts across social platforms, tracking performance metrics, and coordinating influencer campaigns including PR outreach, product seeding, and content collaboration. Planning and executing paid social media campaigns to align with marketing objectives.

Directed influencer marketing programs for key client accounts, ensuring seamless campaign execution and consistently meeting brand KPIs. Spearheaded influencer campaigns for local and multinational brands, leveraging market dynamics to deliver high-impact results. Liaised with international counterparts across the Anymind network to synchronize and execute cross-border marketing initiatives. Managed cost and contractual agreements with influencers and talent agencies to ensure cost-efficient and mutually beneficial partnerships. Scaled the influencer network and maintained critical relationships with key brand partners and agencies.