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Strategic marketing specialist with 6+ years of experience in social media, influencer outreach, and digital brand growth. I help multinational brands run high-impact campaigns, build high-value partnerships, and scale e-commerce through data-driven content and CRM automation, blending creative copywriting with performance analytics to drive real, measurable results.…

Mariah Noelle Panganiban

Social Media Manager, Copywriter, Marketing Strategist, +4

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Strategic marketing specialist with 6+ years of experience in social media, influencer outreach, and digital brand growth. I help multinational brands run high-impact campaigns, build high-value partnerships, and scale e-commerce through data-driven content and CRM automation, blending creative copywriting with performance analytics to drive real, measurable results.…

Available to hire

Strategic marketing specialist with 6+ years of experience in social media, influencer outreach, and digital brand growth. I help multinational brands run high-impact campaigns, build high-value partnerships, and scale e-commerce through data-driven content and CRM automation, blending creative copywriting with performance analytics to drive real, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Marketing Coordinator at VMV Hypoallergenics

January 1, 2019 - December 31, 2020

Planned and updated content calendars, scheduled posts across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn. Tracked social media performance metrics and optimized content for growth and engagement. Coordinated influencer campaigns, including PR outreach, product seeding, and content collaboration. Planned and executed paid social media campaigns, ensuring alignment with overall marketing objectives.

Social Media Customer Care Specialist at AnyMind Philippines Inc

January 1, 2020 - December 31, 2021

Provided social media customer care services to clients. Handled customer inquiries and complaints, assisted in customer online transactions. Created reports relevant to social media insights and performance.

Influencer Marketing Senior Executive and Team Lead at AnyMind Philippines Inc

January 1, 2021 - December 31, 2024

Engaged with clients to identify marketing needs, matched them with suitable influencers, and coordinated with departments to meet brand requirements. Managed and grew the influencer network database while establishing and maintaining relationships with influencers, talent agencies, and brand partners. Negotiated costing to ensure mutually beneficial agreements with KOLs and brands. Implemented engagement campaigns by coordinating with influencers on costs, timelines, and deliverables. Successfully led the influencer marketing team for direct client accounts, ensuring seamless operations and optimal campaign execution.

Marketing Coordinator at VMV Hypoallergenics

January 1, 2024 - Present

Currently managing and updating content calendars, planning posts across social platforms, tracking performance metrics, and coordinating influencer campaigns including PR outreach, product seeding, and content collaboration. Planning and executing paid social media campaigns to align with marketing objectives.

Social Media Coordinator & Influencer Outreach at GO Industrial, Australia

September 1, 2024 - Present

Managed end-to-end social media strategy and execution across Instagram, TikTok, Facebook, and LinkedIn to maintain a consistent brand voice and grow organic reach. Led influencer campaigns from outreach and negotiation to final deliverable tracking and performance reporting. Supported e-commerce and CRM through Shopify store management and Klaviyo email newsletters and automated flows to drive web traffic and customer retention. Analyzed performance metrics to inform future strategic marketing plans and optimize ROI across digital channels. Wrote persuasive copy for social media, blogs, and digital assets to enhance SEO and audience engagement.

Influencer Marketing Senior Executive & Team Lead at Anymind Group, Philippines

February 1, 2021 - August 31, 2024

Directed influencer marketing programs for key client accounts, ensuring seamless campaign execution and consistently meeting brand KPIs. Spearheaded influencer campaigns for local and multinational brands, leveraging market dynamics to deliver high-impact results. Liaised with international counterparts across the Anymind network to synchronize and execute cross-border marketing initiatives. Managed cost and contractual agreements with influencers and talent agencies to ensure cost-efficient and mutually beneficial partnerships. Scaled the influencer network and maintained critical relationships with key brand partners and agencies.

Marketing Coordinator at VMV Hypoallergenics, Philippines

June 1, 2019 - August 31, 2020

Facilitated integrated marketing activities across brick-and-mortar stores and the brand’s e-commerce platform. Supported the delivery of brand activations and promotional events, ensuring all logistics and on-site requirements were met. Managed Gift With Purchase (GWP) initiatives including item sourcing, vendor coordination, and inventory allocation. Implemented visual merchandising standards for retail storefronts and pop-up events to ensure consistent brand identity and product presentation. Liaised with Sales and Finance to coordinate project requirements, inventory needs, and budget tracking.

Customer Relationship Executive at AdSpark Inc., Philippines

October 1, 2020 - February 28, 2021

Managed digital customer care services, facilitating online transactions and resolving complex queries. Developed reports on social media insights and performance metrics to support data-driven adjustments.

Copywriter at Whitewall Design Studio, Philippines

October 1, 2018 - February 28, 2019

Authored brand identity concepts and copy for diverse clients, ensuring alignment between visual and verbal brand elements. Wrote multi-channel copy for print and digital collateral, including scripts for brand video productions.

Marketing Intern at VMV Hypoallergenics, Philippines

August 1, 2018 - October 31, 2018

Organized layouts for Amazon A+ product pages, focusing on brand consistency and digital presentation.

Creative Intern at Campaigns and Grey, Philippines

June 1, 2017 - July 31, 2017

Presented and won Best Campaign Pitch award among interns, highlighting early proficiency in creative and strategic marketing.