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Hi there! I’m Maria Josefina David, a results-driven Paid Media Manager with hands-on experience across Meta, Google, TikTok, and DV360. I design and optimize multi-channel campaigns for e-commerce and lead generation, translating data insights into scalable growth. I thrive in fast-paced agency environments and love turning complex analytics into clear, actionable strategies. I collaborate closely with clients to refine messaging, creative direction, and audience targeting, always aiming to improve ROAS, reduce CPA, and drive full-funnel growth. When I’m not optimizing campaigns, you’ll find me mapping out data-driven plans that translate into tangible business results for brands across Latin America and beyond.…Hi there! I’m Maria Josefina David, a results-driven Paid Media Manager with hands-on experience across Meta, Google, TikTok, and DV360. I design and optimize multi-channel campaigns for e-commerce and lead generation, translating data insights into scalable growth. I thrive in fast-paced agency environments and love turning complex analytics into clear, actionable strategies. I collaborate closely with clients to refine messaging, creative direction, and audience targeting, always aiming to improve ROAS, reduce CPA, and drive full-funnel growth. When I’m not optimizing campaigns, you’ll find me mapping out data-driven plans that translate into tangible business results for brands across Latin America and beyond.

Maria Josefina David

Growth Marketer, Performance Marketer, Digital Marketer, +2

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Hi there! I’m Maria Josefina David, a results-driven Paid Media Manager with hands-on experience across Meta, Google, TikTok, and DV360. I design and optimize multi-channel campaigns for e-commerce and lead generation, translating data insights into scalable growth. I thrive in fast-paced agency environments and love turning complex analytics into clear, actionable strategies. I collaborate closely with clients to refine messaging, creative direction, and audience targeting, always aiming to improve ROAS, reduce CPA, and drive full-funnel growth. When I’m not optimizing campaigns, you’ll find me mapping out data-driven plans that translate into tangible business results for brands across Latin America and beyond.…Hi there! I’m Maria Josefina David, a results-driven Paid Media Manager with hands-on experience across Meta, Google, TikTok, and DV360. I design and optimize multi-channel campaigns for e-commerce and lead generation, translating data insights into scalable growth. I thrive in fast-paced agency environments and love turning complex analytics into clear, actionable strategies. I collaborate closely with clients to refine messaging, creative direction, and audience targeting, always aiming to improve ROAS, reduce CPA, and drive full-funnel growth. When I’m not optimizing campaigns, you’ll find me mapping out data-driven plans that translate into tangible business results for brands across Latin America and beyond.

Available to hire

Hi there! I’m Maria Josefina David, a results-driven Paid Media Manager with hands-on experience across Meta, Google, TikTok, and DV360. I design and optimize multi-channel campaigns for e-commerce and lead generation, translating data insights into scalable growth. I thrive in fast-paced agency environments and love turning complex analytics into clear, actionable strategies.

I collaborate closely with clients to refine messaging, creative direction, and audience targeting, always aiming to improve ROAS, reduce CPA, and drive full-funnel growth. When I’m not optimizing campaigns, you’ll find me mapping out data-driven plans that translate into tangible business results for brands across Latin America and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Beginner

Work Experience

Unconventional Revenue Analyst at Exxon Mobil Business Support Center Argentina S.R.L

March 1, 2023 - October 31, 2023

Conducted revenue analysis and reconciliation processes; performed data analysis to optimize internal operations.

Paid Media Analyst (Semi-Senior) at ABN Digital S.A.

October 1, 2023 - December 31, 2024

Managed and optimized multi-channel paid campaigns across Meta Ads, Google Ads, TikTok Ads, and DV360. Oversaw seven-figure monthly budgets, improving ROAS, CPA, and CVR across multiple client accounts. Built full-funnel acquisition strategies for e-commerce and lead-generation brands; conducted competitor research; implemented structured A/B testing and audience optimization strategies. Built performance dashboards and delivered weekly and monthly reporting using GA4 and Looker Studio. Collaborated directly with clients to translate performance insights into scalable growth actions.

Paid Media Manager (Junior) at ABN Digital S.A.

January 1, 2025 - November 30, 2025

Managed and optimized multi-channel campaigns across Meta Ads, Google Ads, TikTok Ads, and DV360. Built dashboards and reports; contributed to strategy development for client accounts; supported growth initiatives across seven-figure budgets.

Paid Media Manager (Semi-Senior) at ABN Digital S.A.

November 1, 2025 - Present

Lead multi-channel paid media programs across Meta, Google, TikTok Ads, DV360; oversee seven-figure monthly budgets; drive ROAS improvements; mentor junior staff; deliver weekly/monthly GA4/Looker Studio reports; collaborate with clients to translate performance into growth actions.