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I'm a dynamic Social Media Manager with over four years of experience driving brand engagement and growth through innovative digital strategies. I have a proven track record increasing Instagram followers by 64,000 and boosting audience reach by over 200% within 18 months. I'm skilled at leveraging tools like Klaviyo, Monday, and Notion to optimize campaign performance and ensure timely content delivery, bringing a unique blend of creativity and analytics to strengthen brand presence in the digital space.…I'm a dynamic Social Media Manager with over four years of experience driving brand engagement and growth through innovative digital strategies. I have a proven track record increasing Instagram followers by 64,000 and boosting audience reach by over 200% within 18 months. I'm skilled at leveraging tools like Klaviyo, Monday, and Notion to optimize campaign performance and ensure timely content delivery, bringing a unique blend of creativity and analytics to strengthen brand presence in the digital space.

María José Castro

Social Media Manager, Content Creator, Content Designer, +2

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I'm a dynamic Social Media Manager with over four years of experience driving brand engagement and growth through innovative digital strategies. I have a proven track record increasing Instagram followers by 64,000 and boosting audience reach by over 200% within 18 months. I'm skilled at leveraging tools like Klaviyo, Monday, and Notion to optimize campaign performance and ensure timely content delivery, bringing a unique blend of creativity and analytics to strengthen brand presence in the digital space.…I'm a dynamic Social Media Manager with over four years of experience driving brand engagement and growth through innovative digital strategies. I have a proven track record increasing Instagram followers by 64,000 and boosting audience reach by over 200% within 18 months. I'm skilled at leveraging tools like Klaviyo, Monday, and Notion to optimize campaign performance and ensure timely content delivery, bringing a unique blend of creativity and analytics to strengthen brand presence in the digital space.

Available to hire

I’m a dynamic Social Media Manager with over four years of experience driving brand engagement and growth through innovative digital strategies.

I have a proven track record increasing Instagram followers by 64,000 and boosting audience reach by over 200% within 18 months. I’m skilled at leveraging tools like Klaviyo, Monday, and Notion to optimize campaign performance and ensure timely content delivery, bringing a unique blend of creativity and analytics to strengthen brand presence in the digital space.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Manager and Email Marketing Specialist at Higher Dose

August 1, 2023 - Present

Developed and executed comprehensive social media strategies and campaigns aligned with brand objectives and growth targets. Managed end-to-end content production, coordinated internal resources and external partners, and ensured timely delivery that adhered to brand standards. Tracked progress and performance using Monday, Notion, and other analytics tools to optimize engagement and scale campaigns.

Marketing Manager at RAIN FOREST WATER

November 1, 2022 - August 1, 2023

Planned and managed integrated marketing campaigns across social media, email marketing, paid advertising, and events; created content including blogs, newsletters, and marketing materials to align with brand standards and sustainability goals; collaborated with stakeholders and external agencies to ensure timely delivery. Leveraged HubSpot to manage tasks and budgets; monitored campaign performance and ROI; organized high-impact events to boost brand awareness and generate qualified leads.

Trade Marketing Analyst at BELCORP

September 1, 2017 - September 1, 2021

Led strategic trade marketing initiatives across Central America to drive motivation, engagement, and performance of internal and external sales teams. Designed and implemented a recognition program for external sales force; managed onboarding materials ensuring smooth integration of new hires. Used Monday to plan and track milestones and maintain project visibility; analyzed sales data and coordinated multi-channel campaigns across four markets.