María José Castro

Developed and executed comprehensive social media strategies and campaigns aligned with brand objectives and growth targets. Managed end-to-end content production, coordinated internal resources and external partners, and ensured timely delivery that adhered to brand standards. Tracked progress and performance using Monday, Notion, and other analytics tools to optimize engagement and scale campaigns.

Planned and managed integrated marketing campaigns across social media, email marketing, paid advertising, and events; created content including blogs, newsletters, and marketing materials to align with brand standards and sustainability goals; collaborated with stakeholders and external agencies to ensure timely delivery. Leveraged HubSpot to manage tasks and budgets; monitored campaign performance and ROI; organized high-impact events to boost brand awareness and generate qualified leads.

Led strategic trade marketing initiatives across Central America to drive motivation, engagement, and performance of internal and external sales teams. Designed and implemented a recognition program for external sales force; managed onboarding materials ensuring smooth integration of new hires. Used Monday to plan and track milestones and maintain project visibility; analyzed sales data and coordinated multi-channel campaigns across four markets.