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I'm Maria Keenan, a Dublin-based content and brand marketing specialist with 8+ years of experience driving acquisition, retention, and brand awareness in B2B SaaS. I excel at producing content and copy that converts, shaping brand voice, leading content teams, and executing data-driven positioning and messaging frameworks. I've led content initiatives across multiple high-growth brands, including Resource Guru, Wix Studio, and Tito. I enjoy turning complex product benefits into clear, compelling stories, and I love collaborating with designers, engineers, and marketers to deliver measurable results—like growing a newsletter to 25,000+ subscribers and boosting open and click rates 3x. I’m passionate about building scalable content systems and bridging the gap between product, marketing, and sales.…I'm Maria Keenan, a Dublin-based content and brand marketing specialist with 8+ years of experience driving acquisition, retention, and brand awareness in B2B SaaS. I excel at producing content and copy that converts, shaping brand voice, leading content teams, and executing data-driven positioning and messaging frameworks. I've led content initiatives across multiple high-growth brands, including Resource Guru, Wix Studio, and Tito. I enjoy turning complex product benefits into clear, compelling stories, and I love collaborating with designers, engineers, and marketers to deliver measurable results—like growing a newsletter to 25,000+ subscribers and boosting open and click rates 3x. I’m passionate about building scalable content systems and bridging the gap between product, marketing, and sales.

Maria Keenan

Writer, Content Producer, Copywriter, +2

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I'm Maria Keenan, a Dublin-based content and brand marketing specialist with 8+ years of experience driving acquisition, retention, and brand awareness in B2B SaaS. I excel at producing content and copy that converts, shaping brand voice, leading content teams, and executing data-driven positioning and messaging frameworks. I've led content initiatives across multiple high-growth brands, including Resource Guru, Wix Studio, and Tito. I enjoy turning complex product benefits into clear, compelling stories, and I love collaborating with designers, engineers, and marketers to deliver measurable results—like growing a newsletter to 25,000+ subscribers and boosting open and click rates 3x. I’m passionate about building scalable content systems and bridging the gap between product, marketing, and sales.…I'm Maria Keenan, a Dublin-based content and brand marketing specialist with 8+ years of experience driving acquisition, retention, and brand awareness in B2B SaaS. I excel at producing content and copy that converts, shaping brand voice, leading content teams, and executing data-driven positioning and messaging frameworks. I've led content initiatives across multiple high-growth brands, including Resource Guru, Wix Studio, and Tito. I enjoy turning complex product benefits into clear, compelling stories, and I love collaborating with designers, engineers, and marketers to deliver measurable results—like growing a newsletter to 25,000+ subscribers and boosting open and click rates 3x. I’m passionate about building scalable content systems and bridging the gap between product, marketing, and sales.

Available to hire

I’m Maria Keenan, a Dublin-based content and brand marketing specialist with 8+ years of experience driving acquisition, retention, and brand awareness in B2B SaaS. I excel at producing content and copy that converts, shaping brand voice, leading content teams, and executing data-driven positioning and messaging frameworks.

I’ve led content initiatives across multiple high-growth brands, including Resource Guru, Wix Studio, and Tito. I enjoy turning complex product benefits into clear, compelling stories, and I love collaborating with designers, engineers, and marketers to deliver measurable results—like growing a newsletter to 25,000+ subscribers and boosting open and click rates 3x. I’m passionate about building scalable content systems and bridging the gap between product, marketing, and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Writer at Resource Guru

September 1, 2024 - Present

Crafted engaging content to support brand objectives and user acquisition; wrote multiple posts for the Work Life blog; grew the newsletter to 25,000+ subscribers; increased newsletter open and click rates by 3x through optimized content strategy; rewrote homepage and key feature pages; collaborated on a PR campaign with the Senior Content Marketing Manager to secure coverage from Forbes; managed content partnerships; served as content editor for Resource Guru Help Center; collaborated with external agencies on content refreshes and SEO optimization; contributed to go-to-market communications for feature releases; managed LinkedIn presence and produced associated commercial content.

Content Team Lead at Wix Studio

June 1, 2023 - June 1, 2024

Orchestrated brand, SEO, marketing, and developer content strategy for Wix Studio; defined and implemented the brand voice and messaging framework for a new B2B product; provided holistic editorial oversight for all content across key audience segments; managed a team of writers and fostered professional development; developed foundational site content including the homepage and design section; collaborated with senior leadership and the CMO to establish a distinctive brand presence.

Marketing Content Writer at Wix (Editor X)

June 1, 2021 - June 1, 2024

Authored core feature landing page copy for Editor X, including collaboration suites and CMS functionalities; collaborated on onboarding emails and resource content to support product adoption; ensured consistency of tone and messaging across marketing assets.

Content Success Specialist at Tito

September 1, 2020 - June 1, 2021

Established the help center for Tito's sister product, authored tutorials and help articles for new features; scripted and edited tutorial videos; managed the support desk for Tito and Tito features; achieved an average customer rating of 4.9/5 for support; developed a streamlined library of templated responses; analyzed customer feedback and delivered detailed reports and product recommendations to the engineering team.

Demand Generation Lead at Tito

January 1, 2020 - September 1, 2020

Collaborated with the C-suite on a blog redesign, migrating from HubSpot to WordPress; resulted in increased traffic and improved SEO; developed brand voice and messaging; defined data-driven acquisition and growth strategies.

Marketing Manager at Tito

July 1, 2017 - January 1, 2020

Developed Tito's foundational inbound marketing strategy with the commercial lead; leveraged insights from the existing customer base to inform acquisition and growth; strengthened online brand through SEO, content, social, and paid campaigns; created a harmonious marketing-sales workflow; consolidated the software stack; played a key role in offline marketing efforts.

Business Development Representative at HubSpot

August 1, 2015 - July 1, 2017

Identified high-potential agencies in BeNeLux and Nordics; consulted agency owners and marketing executives on complementary services to increase client revenue and retention; advised on inbound marketing strategy and adoption techniques.