MBA candidate at Pace University with experience in digital marketing, social media strategy, content creation, and performance analytics. Currently supporting B2B marketing initiatives at Avatons Consulting, including social media, paid advertising, SEO, and email marketing. Passionate about combining creativity and data-driven insights to drive engagement and business growth.

MARIA KOKKALENIOU

MBA candidate at Pace University with experience in digital marketing, social media strategy, content creation, and performance analytics. Currently supporting B2B marketing initiatives at Avatons Consulting, including social media, paid advertising, SEO, and email marketing. Passionate about combining creativity and data-driven insights to drive engagement and business growth.

Available to hire

MBA candidate at Pace University with experience in digital marketing, social media strategy, content creation, and performance analytics. Currently supporting B2B marketing initiatives at Avatons Consulting, including social media, paid advertising, SEO, and email marketing. Passionate about combining creativity and data-driven insights to drive engagement and business growth.

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Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Social Media and Marketing Apprentice at Avatons Consulting
June 1, 2026 - Present
Manage LinkedIn content calendar and publish brand-consistent thought leadership; assist with ad copywriting and weekly performance reporting for LinkedIn and Google Ads campaigns to drive registrations for executive dinners and webinars; support website content updates and on-page SEO in Wix, including keyword research and optimization to boost organic visibility.
Social Media and Marketing Manager at Pace GlobalBiz
February 1, 2026 - Present
Co-founded and manage an international business club, creating and scheduling brand-aligned content using Canva to promote global marketing trends and drive member engagement. Develop and execute content strategies across social platforms, maintaining consistent tone of voice and brand standards to grow audience reach and engagement. Coordinate content briefs, posting schedules, and asset organization across Google Workspace and shared drives, tracking approvals and maintaining brand consistency. Track and analyze performance metrics (engagement, reach, conversion) to produce regular reporting, translating data findings into actionable insights to optimize content strategy.
Marketing Intern at Inefan
October 1, 2024 - October 1, 2025
Managed community engagement across social media channels for a student-run non-profit, responding to audience interactions and amplifying user-generated content to grow brand advocacy. Grew social media engagement by 7% and event attendance by 11% through consistent audience-targeted content, proactive outreach, and relationship building with community members. Sourced and coordinated sponsor partnerships, managing outreach, content briefs, and cross-platform promotion while maintaining brand voice and partner relationship quality.
Event Assistant at Helexpo
September 1, 2024 - September 30, 2024
Assisted in the planning and execution of large-scale exhibitions and business events. Coordinated attendee support, registration activities, and event logistics in a fast-paced environment.
Event Assistant at Helexpo
September 1, 2023 - September 30, 2023
Assisted in the planning and execution of large-scale exhibitions and business events. Coordinated attendee support, registration activities, and event logistics in a fast-paced environment.

Education

Master of Business Administration (MBA) in General Business at Pace University, Lubin School of Business
January 11, 2030 - August 1, 2026
Integrated Master of Science (IMSc) in Agriculture & Food Science and Technology at Aristotle University of Thessaloniki
January 11, 2030 - November 1, 2024
Master of Business Administration (MBA) in General Business at Pace University, Lubin School of Business
January 11, 2030 - August 1, 2026
Integrated Master of Science (IMSc) in Agriculture & Food Science and Technology at Aristotle University of Thessaloniki
January 11, 2030 - November 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Education