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I'm a seasoned Senior Graphic Designer with more than 10 years of extensive experience in creating digital and print assets for various industries, including pharmaceuticals and technology. I collaborated with amazing well-known brands such as United Airlines, Pfizer, Accenture, Intel, BestBuy and Colecciones La Nación among others. I had held leadership roles in art direction and had supervised teams of designers while managing complex projects for high-profile clients. My expertise includes editorial design, visual merchandising and infographic development, complemented by a strong foundation in graphic design software. I also developed in the academic environment too, as a teacher assistant in FADU, UBA, in the graphic design´s career.…I'm a seasoned Senior Graphic Designer with more than 10 years of extensive experience in creating digital and print assets for various industries, including pharmaceuticals and technology. I collaborated with amazing well-known brands such as United Airlines, Pfizer, Accenture, Intel, BestBuy and Colecciones La Nación among others. I had held leadership roles in art direction and had supervised teams of designers while managing complex projects for high-profile clients. My expertise includes editorial design, visual merchandising and infographic development, complemented by a strong foundation in graphic design software. I also developed in the academic environment too, as a teacher assistant in FADU, UBA, in the graphic design´s career.

MARÍA LAURA OBÓN

Graphic Designer, Art Director, Designer, +2

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I'm a seasoned Senior Graphic Designer with more than 10 years of extensive experience in creating digital and print assets for various industries, including pharmaceuticals and technology. I collaborated with amazing well-known brands such as United Airlines, Pfizer, Accenture, Intel, BestBuy and Colecciones La Nación among others. I had held leadership roles in art direction and had supervised teams of designers while managing complex projects for high-profile clients. My expertise includes editorial design, visual merchandising and infographic development, complemented by a strong foundation in graphic design software. I also developed in the academic environment too, as a teacher assistant in FADU, UBA, in the graphic design´s career.…I'm a seasoned Senior Graphic Designer with more than 10 years of extensive experience in creating digital and print assets for various industries, including pharmaceuticals and technology. I collaborated with amazing well-known brands such as United Airlines, Pfizer, Accenture, Intel, BestBuy and Colecciones La Nación among others. I had held leadership roles in art direction and had supervised teams of designers while managing complex projects for high-profile clients. My expertise includes editorial design, visual merchandising and infographic development, complemented by a strong foundation in graphic design software. I also developed in the academic environment too, as a teacher assistant in FADU, UBA, in the graphic design´s career.

Available to hire

I’m a seasoned Senior Graphic Designer with more than 10 years of extensive experience in creating digital and print assets for various industries, including pharmaceuticals and technology. I collaborated with amazing well-known brands such as United Airlines, Pfizer, Accenture, Intel, BestBuy and Colecciones La Nación among others. I had held leadership roles in art direction and had supervised teams of designers while managing complex projects for high-profile clients. My expertise includes editorial design, visual merchandising and infographic development, complemented by a strong foundation in graphic design software. I also developed in the academic environment too, as a teacher assistant in FADU, UBA, in the graphic design´s career.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

CSS

Intermediate

Canva

Intermediate

Language

English

Advanced

Portuguese

Beginner

Work Experience

Sr. Graphic Designer (Freelance) at LETRA IMPRESA - Editorial

February 1, 2025 - Present

Editorial and creative design for the editorial group. Page layouts and cover design for the publisher's different book collections. Redesign of the book covers for audiobook versions. Logos, communication assets and marketing collateral design such as posters, packaging and catalogs.

Senior Marketing Designer at ASAPP - AI and tech company

September 1, 2024 - January 1, 2025

Supported the marketing team with diverse design needs. Created from scratch innovative graphics, ads and social media campaigns that increased client engagement and brand awareness. Developed infographics and complex visuals on technology and AI, applying creativity and storytelling. Produced event collateral, editorial materials, and commercial presentations under tight timelines.

Senior Graphic Designer at VML - WUNDERMAN THOMPSON

April 1, 2021 - September 1, 2024

Creative design for United Airlines. Designed digital and print assets (mailings, banner campaigns, airport signage, billboards, OOH, etc.). Developed branding strategies that enhanced storytelling and client engagement.

Senior Art Director and Design Supervisor at VML - WUNDERMAN THOMPSON

April 1, 2021 - September 1, 2024

Design supervision and art direction for BestBuy client. Supervision of a team of five graphic designers and motion designers. Global monitoring of production for 54 ongoing campaigns, developed quarterly and simultaneously. Managed daily vide calls and client communications on campaign updates.

Senior Graphic Designer at ACCENTURE - Global consulting and services company

November 1, 2018 - April 1, 2021

Designed commercial proposals and corporate assets such as brochures and infographics for various clients. Worked with intercultural teams across the USA, Ireland, Prague, India and the Philippines. Developed over 50 design proposals across multiple industries, increasing client satisfaction. Collaborated with 1st-level clients.

Semi Senior Graphic Designer at PORTINOS PRODUCTORA - Marketing and design agency

February 1, 2016 - August 1, 2018

Created various graphic pieces for Intel and retail clients across LatAm, Mexico, USA, Canada, Europe and Asia. Digital production (banners, landing pages, emails) and print (catalogues, flyers, guides), OOH (billboards), POP materials.

Marketing Freelance Designer at PARMENIA EDITORIAL - Editorial Group

March 1, 2017 - March 1, 2018

SSR. Marketing freelance designer (Parallel external collaboration). Designed advertising and communication graphics for editorial brands Sendero, Crujía and Stella.

Junior Graphic Designer and Art Director at FISCHER AMÉRICA - Advertising company

May 1, 2014 - February 1, 2016

Carried out advertising campaigns for La Nación (top Argentinian newspaper). Developed key visuals from scratch for collections campaigns. Managed art direction of TV spots. Worked on magazine and newspaper ads adaptations, OOH, digital campaigns (banners and social networks).

Junior Graphic Designer at CRESKO S.A. - Merchandising company

March 1, 2014 - April 1, 2014

Assisted in assembling originals and adaptations of products with various licenses for the Magneto brand. Worked with licenses such as Mattel, Disney, Marvel, Messi, Hello Kitty, etc.