I’m Madalina, a Communications & Social Media Specialist based in Bucharest, with a background in journalism and a passion for storytelling, culture, fashion, and digital communities. Over the past years, I’ve worked with fashion brands, cultural institutions, hospitality projects, and international events, helping them build authentic online identities and meaningful connections with their audiences. From managing communication for Mercedes-Benz Bucharest Fashion Week to creating campaigns for independent theatres and lifestyle brands, I love turning ideas into engaging digital stories that people genuinely connect with. My work combines strategy, creativity, visual communication, and a strong understanding of trends and online culture. I’m especially drawn to projects with personality, purpose, and strong aesthetics and I enjoy collaborating remotely with creative teams from around the world.

Maria Mădălina Sîrghi

I’m Madalina, a Communications & Social Media Specialist based in Bucharest, with a background in journalism and a passion for storytelling, culture, fashion, and digital communities. Over the past years, I’ve worked with fashion brands, cultural institutions, hospitality projects, and international events, helping them build authentic online identities and meaningful connections with their audiences. From managing communication for Mercedes-Benz Bucharest Fashion Week to creating campaigns for independent theatres and lifestyle brands, I love turning ideas into engaging digital stories that people genuinely connect with. My work combines strategy, creativity, visual communication, and a strong understanding of trends and online culture. I’m especially drawn to projects with personality, purpose, and strong aesthetics and I enjoy collaborating remotely with creative teams from around the world.

Available to hire

I’m Madalina, a Communications & Social Media Specialist based in Bucharest, with a background in journalism and a passion for storytelling, culture, fashion, and digital communities. Over the past years, I’ve worked with fashion brands, cultural institutions, hospitality projects, and international events, helping them build authentic online identities and meaningful connections with their audiences.
From managing communication for Mercedes-Benz Bucharest Fashion Week to creating campaigns for independent theatres and lifestyle brands, I love turning ideas into engaging digital stories that people genuinely connect with. My work combines strategy, creativity, visual communication, and a strong understanding of trends and online culture.
I’m especially drawn to projects with personality, purpose, and strong aesthetics and I enjoy collaborating remotely with creative teams from around the world.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Social Media Manager at Venera Arapu, Common Parts, F Store
January 1, 2023 - Present
Visual storytelling, campaigns, and social media strategy for Romanian fashion brands Venera Arapu, Common Parts, and F Store.
Social Media Manager at Meșteșugar Butiq
January 1, 2023 - Present
Promoting a social enterprise that revives Romanian traditional crafts.
Social Media Manager at Teatrul de Artă București
January 1, 2023 - Present
Managing all online communication for an independent cultural institution; creating and coordinating campaigns for theatre productions and cultural events; building editorial calendars and growing the theatre's online presence.
Communications Manager at Mercedes-Benz Bucharest Fashion Week
January 1, 2023 - Present
Lead in communications for an international fashion event; develop and execute social media strategies across multiple platforms; manage visual identity, media relations, and influencer collaborations; create high-impact digital content and event-focused campaigns.
Social Media & Online Communications Specialist at Freelance / Agencies (multiple clients)
January 1, 2020 - January 1, 2023
Managed digital communications, brand strategy, and content creation for hospitality and lifestyle clients (Euforia Retreat + Spa & Residence Hotels), urban ecology and sustainable mobility campaigns (Asociația Green Revolution & IVelo), and fashion brands with portfolio including European venues.
Radio News Anchor at KISS FM & MAGIC FM Constanța
January 1, 2020 - January 1, 2023
Anchor, editor and news presenter for daily bulletins; on-air reporting and coordination with production teams.
Radio News Anchor / News Editor (on-air presenter) at KISS FM & MAGIC FM (Constanța)
January 1, 2018 - December 31, 2020
Researched, wrote, and delivered daily news bulletins; on-air presenter; news editor.

Education

Bachelor's Degree at Ovidius University of Constanța, Faculty of Letters
January 1, 2016 - January 1, 2019
Bachelor's Degree in Journalism at Ovidius University of Constanța
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services