I am a detail-oriented, design-led Marketing Coordinator with experience producing clean, on-brand content across social, email, and digital platforms. I am skilled in Canva design, copy editing, content organization, and supporting multi-channel marketing workflows. I am known for strong attention to detail, clear communication, and consistent delivery. I am passionate about building polished, professional visual assets and maintaining brand consistency across every touchpoint.…

mariam cheng

I am a detail-oriented, design-led Marketing Coordinator with experience producing clean, on-brand content across social, email, and digital platforms. I am skilled in Canva design, copy editing, content organization, and supporting multi-channel marketing workflows. I am known for strong attention to detail, clear communication, and consistent delivery. I am passionate about building polished, professional visual assets and maintaining brand consistency across every touchpoint.…

Available to hire

I am a detail-oriented, design-led Marketing Coordinator with experience producing clean, on-brand content across social, email, and digital platforms. I am skilled in Canva design, copy editing, content organization, and supporting multi-channel marketing workflows.

I am known for strong attention to detail, clear communication, and consistent delivery. I am passionate about building polished, professional visual assets and maintaining brand consistency across every touchpoint.

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Language

English
Fluent
Chinese
Advanced
French
Advanced

Work Experience

Social Media Coordinator at Cotti Coffee (Sydney)
April 1, 2025 - Present
Manage and schedule content across Instagram and Rednote. Write scripts for short-form video content. Support marketing campaigns and brand storytelling. Monitor engagement and assist with trend research.
Content Editing Intern at Australian Guild of Influencers (Sydney)
June 30, 2024 - July 10, 2025
Develop customer funnel using social media matrix to boost engagement. Craft effective brand persona through short-form media content. Delivered 10 professional-grade media contents, achieving 300% brand growth.

Education

Master of Journalism and Communication at University of New South Wales
January 1, 2023 - December 31, 2025
Master of Journalism and Communication at University of New South Wales
January 1, 2023 - December 31, 2025
Master of Journalism and Communications at University of New South Wales
January 1, 2023 - January 1, 2025
Master of Journalism & Communication at UNSW Sydney
January 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Consumer Goods, Education, Software & Internet
    Social Media Management for Cotti Coffee

    Social Media Account Management:
    Cotti Coffee is a newly established coffee franchise that has launched several stores across Sydney. As the Social Media Account Manager, I am responsible for shaping and maintaining the brand’s identity — including its visual aesthetics, tone of voice, and overall communication style — to build a cohesive and professional presence across digital platforms.

    Brand Assets & Tone of Voice: Defined tone of voice, visual baseline, and template system to ensure consistent brand recognition and experience across platforms.

    Content Strategy & Calendar: Built monthly content matrices and weekly cadences (series, store stories, UGC) tied to product launch rhythms and in-store activations, balancing foot-traffic conversion with brand equity.

    Bilingual Ops & Localisation: Ran dual-track operations for Chinese- and English-speaking audiences; optimised hashtags, topics, and copy style to fit Sydney’s local context and consumption scenarios.

    Asset Production & QA: Established a lightweight “shoot–edit–QA–publish” pipeline; standardised covers, subtitles, formats, and copyright checks to improve posting efficiency and visual consistency.

    Data Review & Optimisation: Conducted weekly reviews of KPIs (reach, engagement, saves); iterated topics and posting windows/placements based on audience feedback and performance.

    Instagram: https://www.instagram.com/cottimascot/
    Rednote: https://www.xiaohongshu.com/user/profile/648591770000000011002586

    Holiday Course Campaign for Matrix Education

    Matrix Education is one of Australia’s leading tutoring centre.
    As the Content & Digital Media Assistant, I support the planning, production, and optimisation of digital content across key enrolment periods.

    Content Management & Accuracy: Maintain weekly content updates across TikTok, Instagram, and the Matrix website, ensuring all course and campaign information is accurate and on-brand.

    Performance-Led Creative: Analyse retention patterns, keyword data, and engagement metrics to refine hooks, pacing, and scripts for clearer, higher-performing short-form content.

    Campaign Coordination: Manage content calendars and asset delivery for Holiday Course and term campaigns, ensuring smooth execution and zero-error documentation.

    Optimisation & Insights: Review KPIs (CTR, hold rate, saves) and recommend next-step topics, formats, and timing to maximise parent engagement.

    TikTok: https://www.tiktok.com/@matrixeducation
    Instagram: https://www.instagram.com/matrixeducation/
    Homepage: https://www.matrix.edu.au/holiday-programs/

    Mock Project for 2EROS
    This is a mock project I did for Australian male fashion brand 2EROS for their summer series. This project includes one mood board, one campaign brief and 9 script for social media feed and one script for mini-film on Youtube.…