Hello, I’m Mariana Bertrand. I’m a freelance graphic designer based in Rio de Janeiro, Brazil, specializing in visual identity and branding for clients with environmental and social purposes. I enjoy partnering with organizations such as Minas Gerais Ministério do Meio Ambiente, Semente Group, Urban Yoga and Waita to create clear, impactful branding and packaging that resonates with audiences. Over the years I have led art direction and branding for campaigns and events including Natura Musical and Natura Plant, along with work for clients like Fiat, Nike and Google. My experience spans from an internship at Landor Associates in London to head of art direction roles across Brazil, with a focus on creative leadership, collaboration and delivering cohesive visual identities.

Mariana Bertrand

Hello, I’m Mariana Bertrand. I’m a freelance graphic designer based in Rio de Janeiro, Brazil, specializing in visual identity and branding for clients with environmental and social purposes. I enjoy partnering with organizations such as Minas Gerais Ministério do Meio Ambiente, Semente Group, Urban Yoga and Waita to create clear, impactful branding and packaging that resonates with audiences. Over the years I have led art direction and branding for campaigns and events including Natura Musical and Natura Plant, along with work for clients like Fiat, Nike and Google. My experience spans from an internship at Landor Associates in London to head of art direction roles across Brazil, with a focus on creative leadership, collaboration and delivering cohesive visual identities.

Available to hire

Hello, I’m Mariana Bertrand. I’m a freelance graphic designer based in Rio de Janeiro, Brazil, specializing in visual identity and branding for clients with environmental and social purposes. I enjoy partnering with organizations such as Minas Gerais Ministério do Meio Ambiente, Semente Group, Urban Yoga and Waita to create clear, impactful branding and packaging that resonates with audiences.

Over the years I have led art direction and branding for campaigns and events including Natura Musical and Natura Plant, along with work for clients like Fiat, Nike and Google. My experience spans from an internship at Landor Associates in London to head of art direction roles across Brazil, with a focus on creative leadership, collaboration and delivering cohesive visual identities.

See more

Language

Portuguese
Fluent
English
Fluent
French
Beginner
Spanish; Castilian
Intermediate

Work Experience

Freelance Graphic Designer at Self-employed
October 1, 2014 - September 17, 2025
Freelance graphic designer working with visual identity and branding for environmental causes; clients include Minas Gerais Ministry of the Environment, Semente Group, Urban Yoga and Waita.
Head of Art Direction at Natura
October 1, 2013 - September 17, 2025
Developing campaigns and social media visual communication projects for Natura Make Up and Natura Plant.
Head of Art Direction
October 1, 2011 - September 17, 2025
Developing branding and visual identity projects for clients and events such as Festival Natura Musical, Festival Internacional da Criança, Z Festival, Shrek, La Verita, Fiat and Nike.
Designer and Art Director at REDE 106
May 1, 2010 - September 17, 2025
Designing branding and visual identity projects for events for clients such as Audi, FIFA, Natura and Google.
Design Coordinator at ANACOUTO Branding & Design
March 1, 2006 - September 17, 2025
Graphic Designer working in branding, visual identity and packaging for Coca-Cola Brazil, Procter & Gamble Latin America, Eletr obrás, Topper and Metro Rio.
Intern - Branding, Graphic Design, and Packaging at Landor Associates + Moving Brands
March 1, 2006 - September 17, 2025
Branding, graphic design and packaging for Procter & Gamble, Nokia, Coca-Cola (Brazil) etc.
Branding & Design Intern at Landor Associates + Moving Brands
March 1, 2006 - September 17, 2025
Branding, graphic design and packaging for Procter & Gamble and Nokia.
Designer at Ana Couto Branding & Design
March 1, 2006 - September 17, 2025
Branding, visual identity and packaging for clients such as Coca-Cola Brazil and Procter & Gamble Latin America, Eletróbras, Topper and Metro Rio.
Designer and Art Director at Ana Couto Branding & Design
May 1, 2010 - September 17, 2025
Branding and visual identity projects for clients such as Audi, FIFA, Natura and Google.
Head of Art Direction at Ana Couto Branding & Design
October 1, 2011 - September 17, 2025
Developing branding and visual identity projects for clients and events such as Natura Musical, Festival Internacional da Criança, Z Festival, Shrek, La Verita, Fiat and Nike.
Head of Art Direction at Ana Couto Branding & Design
October 1, 2013 - September 17, 2025
Developing branding and visual identity projects for clients and events such as Natura Musical, Festival Internacional da Criança, Z Festival, Shrek, La Verita, Fiat and Nike.
Head of Art Direction at Freelance / Self-employed
October 1, 2014 - September 17, 2025
Developing campaign and social media visual communication projects for Natura Make-up and Natura Plant.
Freelance Graphic Designer at Freelance
October 31, 2014 - September 17, 2025
Working with visual identity and branding for clients involved in environmental causes such as Minas Gerais Ministério do Meio Ambiente, Semente Group, Urban Yoga and Waita.

Education

Bachelor’s Degree - Graphic Design at Central Saint Martins College of Arts and Design
January 1, 2003 - January 1, 2006
Bachelor’s Degree in Industrial Design, Visual Communication at PUC - Rio de Janeiro
January 1, 2003 - January 1, 2005
Post Graduation Photography: Artistic and Cultural Practices at FAAP - São Paulo, Brazil
January 1, 2017 - January 1, 2018

Qualifications

Parque Lage - Creative Process
January 1, 2011 - June 1, 2011
Miami Ad School - São Paulo Creative Leadership Course
January 1, 2014 - April 1, 2014
Photography Study Group - São Paulo (Contemporary Photography) with Juan Esteves
January 1, 2017 - December 31, 2017
Authorship in Photography - Marcelo Greco (Online)
January 1, 2020 - December 31, 2020
One Shot Award Nominee - Berlin (BBA Gallery)
January 1, 2017 - December 31, 2017
One Shot Exhibition - Berlin (BBA Gallery)
January 1, 2018 - December 31, 2018
PX3 Pris de la Photographie Paris - Honorable Mention (Nature / Wildlife: Day Dreaming)
January 1, 2024 - December 31, 2024
TIFA Tokyo International Photo Award - Honorable Mention (Fine-Art Collage: Cosmic Nature)
January 1, 2022 - December 31, 2022
Photography Study Group - Authorship in Photography
January 1, 2021 - September 17, 2025
Photography Course - Documentary Photography Professional
January 1, 2020 - December 31, 2020
Photography Study Group - Contemporary Photography
January 1, 2017 - December 31, 2017
Miami Ad School - Creative Leadership Course
January 1, 2014 - April 1, 2014
Parque Lage - Creative Process
January 1, 2011 - April 1, 2011

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Non-Profit Organization, Education