Proactive and creative professional, passionate about marketing, corporate strategy and social entrepreneurship. I believe in the power of strategic communication, interpersonal relations and constant learning. Previous experience in both startups and larger organizations in marketing and strategic development.

Mariana de Melo Roberto

Proactive and creative professional, passionate about marketing, corporate strategy and social entrepreneurship. I believe in the power of strategic communication, interpersonal relations and constant learning. Previous experience in both startups and larger organizations in marketing and strategic development.

Available to hire

Proactive and creative professional, passionate about marketing, corporate strategy and social entrepreneurship.

I believe in the power of strategic communication, interpersonal relations and constant learning. Previous experience in both startups and larger organizations in marketing and strategic development.

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Language

English
Advanced
Portuguese
Fluent
German
Advanced

Work Experience

Marketing & Social Media Manager at Impact
February 1, 2026 - Present
Lead social media and overall marketing strategy for Inside Out Summit, a purpose-driven innovation event, part of the Vienna Festival. Developed audience personas, messaging and channel plans; managed paid media and video content direction; coordinated with stakeholders on guidelines and campaign execution.
Project Leader at Bookpath
October 1, 2022 - June 1, 2023
Leader of a social enterprise transporting books from European universities to institutions in African countries. Managed a 9-person team, led weekly meetings, and developed short- and long-term strategies, including logistics, fundraising, sponsor relations and events; maintained social media presence.
Chair - Activity Committee at MAEUR (Marketing Association Erasmus University Rotterdam)
October 1, 2021 - July 1, 2022
Managed a group of 5 people and organized events for MAEUR members. Led weekly meetings, tracked progress, and organized year-end timelines, logistics, promotion, catering, budgeting and internal communications.

Education

BSc in International Business Administration (GPA 8.14) at Erasmus University Rotterdam
January 1, 2021 - January 1, 2024

Qualifications

Goethe Zertifikat B1
January 11, 2030 - March 17, 2026
Cambridge English: Advanced (CAE)
January 11, 2030 - March 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Government