I’m Mariana Miranda, a bilingual (EN/PT-BR) content and social media strategist based in Brazil (remote), with 5+ years of experience shaping always-on editorial strategies and localized campaigns for major brands. With a journalism background, I’m drawn to clear, culturally sharp storytelling—turning social listening and cultural moments into posts that feel timely, on-brand, and community-first.…

Mariana Miranda

I’m Mariana Miranda, a bilingual (EN/PT-BR) content and social media strategist based in Brazil (remote), with 5+ years of experience shaping always-on editorial strategies and localized campaigns for major brands. With a journalism background, I’m drawn to clear, culturally sharp storytelling—turning social listening and cultural moments into posts that feel timely, on-brand, and community-first.…

Available to hire

I’m Mariana Miranda, a bilingual (EN/PT-BR) content and social media strategist based in Brazil (remote), with 5+ years of experience shaping always-on editorial strategies and localized campaigns for major brands. With a journalism background, I’m drawn to clear, culturally sharp storytelling—turning social listening and cultural moments into posts that feel timely, on-brand, and community-first.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Community Manager | Content & Social Strategist at GUT Agency
March 1, 2025 - Present
Led localization and adaptation of global campaigns from English to Brazilian Portuguese for Tinder Brazil and Electronic Arts Brazil, preserving brand voice while improving local relevance. Owned editorial calendars and always-on social strategy, balancing global direction with real-time cultural and market insights. Used social listening to identify trends ahead of competitors and translate them into actionable content plans. Managed community engagement and brand reputation across high-visibility social platforms, while aligning stakeholders and creative teams through clear content guidelines.
Social Media & Community Manager at Iteris Consultoria e Software
March 1, 2023 - March 1, 2025
Managed social media strategy and execution across three brands (Iteris, Briteris, CAP Platform) covering Brazilian and U.S. markets. Owned end-to-end responsibilities including content creation, customer support (SAC), social listening, and performance reporting. Strengthened each brand’s digital presence and engagement through consistent, audience-aligned content, while coordinating effectively across functions in a remote-first environment.
Inbound Marketing — Spark | Influencer Marketing at Spark
April 1, 2022 - March 1, 2023
Produced SEO-optimized blog posts and rich content assets to support inbound lead generation. Built and managed lead nurturing email flows and campaigns. Wrote performance-driven ad copy for Meta Ads and Google Ads to support acquisition objectives.
Inbound Marketing at New Way
April 1, 2020 - July 1, 2021
Created SEO content and sales enablement materials supporting the commercial team’s pipeline. Tracked and analyzed content performance using Google Analytics and RD Station to guide planning and reporting. Supported brand communication and client relationship strategy through content and insight-driven recommendations.

Education

B.A. in Journalism at UNISAGRADO
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Gaming

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

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