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I’m Mariana Oliveira, a communications-focused professional who loves turning ideas into clear messages and engaging content. I grew up in a library-first mindset, always looking for inspiration in words, and today I bring that same drive into marketing, branding, and storytelling—especially where people and communication meet brands. After completing my Post-Graduation in Social Media and Content Marketing (completed in July 2025), I’ve been building practical skills across web content, email and newsletter copy, social media strategy, and performance analysis using KPIs. I’m also an advocate for Human Rights and Mental Health, and I enjoy working on solutions that combine creativity, structure, and real impact—whether it’s developing campaign copy, supporting customer success, or analyzing e-commerce performance to find growth opportunities.…I’m Mariana Oliveira, a communications-focused professional who loves turning ideas into clear messages and engaging content. I grew up in a library-first mindset, always looking for inspiration in words, and today I bring that same drive into marketing, branding, and storytelling—especially where people and communication meet brands. After completing my Post-Graduation in Social Media and Content Marketing (completed in July 2025), I’ve been building practical skills across web content, email and newsletter copy, social media strategy, and performance analysis using KPIs. I’m also an advocate for Human Rights and Mental Health, and I enjoy working on solutions that combine creativity, structure, and real impact—whether it’s developing campaign copy, supporting customer success, or analyzing e-commerce performance to find growth opportunities.

Mariana Oliveira

Copywriter, Social Media Manager, Marketing Analyst, +1

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I’m Mariana Oliveira, a communications-focused professional who loves turning ideas into clear messages and engaging content. I grew up in a library-first mindset, always looking for inspiration in words, and today I bring that same drive into marketing, branding, and storytelling—especially where people and communication meet brands. After completing my Post-Graduation in Social Media and Content Marketing (completed in July 2025), I’ve been building practical skills across web content, email and newsletter copy, social media strategy, and performance analysis using KPIs. I’m also an advocate for Human Rights and Mental Health, and I enjoy working on solutions that combine creativity, structure, and real impact—whether it’s developing campaign copy, supporting customer success, or analyzing e-commerce performance to find growth opportunities.…I’m Mariana Oliveira, a communications-focused professional who loves turning ideas into clear messages and engaging content. I grew up in a library-first mindset, always looking for inspiration in words, and today I bring that same drive into marketing, branding, and storytelling—especially where people and communication meet brands. After completing my Post-Graduation in Social Media and Content Marketing (completed in July 2025), I’ve been building practical skills across web content, email and newsletter copy, social media strategy, and performance analysis using KPIs. I’m also an advocate for Human Rights and Mental Health, and I enjoy working on solutions that combine creativity, structure, and real impact—whether it’s developing campaign copy, supporting customer success, or analyzing e-commerce performance to find growth opportunities.

Available to hire

I’m Mariana Oliveira, a communications-focused professional who loves turning ideas into clear messages and engaging content. I grew up in a library-first mindset, always looking for inspiration in words, and today I bring that same drive into marketing, branding, and storytelling—especially where people and communication meet brands.

After completing my Post-Graduation in Social Media and Content Marketing (completed in July 2025), I’ve been building practical skills across web content, email and newsletter copy, social media strategy, and performance analysis using KPIs. I’m also an advocate for Human Rights and Mental Health, and I enjoy working on solutions that combine creativity, structure, and real impact—whether it’s developing campaign copy, supporting customer success, or analyzing e-commerce performance to find growth opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Advanced

English

Advanced

Work Experience

Final project (Rock in Rio social media strategy, academic) at Rock in Rio (project)

January 1, 2025 - January 1, 2025

Created an end-to-end social media strategy for the 2026 year, covering influencer marketing, social media management, community management, SEO, podcast content delivery, storytelling, content creation, branding, paid social and copywriting. The project involved planning how to connect with audiences through multiple content formats and channels while keeping a coherent brand approach.

E-Commerce Marketing Specialist at ALSOPORTUGAL

January 1, 2025 - Present

Develop web and marketing content including campaign website copy, newsletters, and promotions while maintaining brand consistency across platforms. Support website development and maintenance, assist customers, and analyze web shop performance using KPIs and metrics to identify growth opportunities. Contribute to webinar content delivery and manage social media strategy and copy for ongoing initiatives. Work with e-commerce marketing processes to support product and promotional visibility.

Returns/Orders & Catalog Management Associate (luxury brand support) at FARFETCH

January 1, 2023 - January 1, 2024

Supported luxury brands by handling orders, returns, and catalog management. Served as a key communication point for partners, improving partner satisfaction and overall experience. Managed around 90 daily tickets (Salesforce), achieving KPI targets between 90% and 100%. Contributed to sales development and partner communications with strong customer responsiveness.

Marketing Development Representative (outbound sales and prospecting) at LOKA LIS E (company)

January 1, 2021 - January 1, 2022

Performed outbound sales and prospecting using multiple outbound approaches. Managed CRM (Salesforce) and handled customer success and communications as part of a sales and retention-oriented process.

CRM and Customer Success & Communications Manager (intern/academic role) at ACADEMIC V (IE)

January 1, 2020 - January 1, 2021

Created and managed content marketing and internal communication materials such as presentations, newsletters, emails, and guides to support customer engagement. Implemented CRM management using PipeDrive to oversee projects and analyze data. Led customer success initiatives, managed stakeholder relationships through regular client meetings, and contributed to overall customer communications and engagement.

Partnerships Specialist / Marketing Manager (volunteering) at IAIESEC

January 1, 2018 - January 1, 2019

Supported international relations and communication work through marketing and partnerships activities. Contributed to cross-cultural communication, content and communication techniques, and collaboration within international organizations.