Hi, I am Mariana Monstein, a social media strategist and freelance consultant helping personal brands and influencer accounts grow with authentic storytelling. I specialize in building content strategies that feel genuine, data-informed, and aligned with the creator's voice. I thrive in remote, asynchronous environments and prioritize clear communication and accountability. With a background in digital marketing and consumer behavior, I turn insights into engaging content that resonates with audiences and drives growth. I am passionate about storytelling and crafting sustainable strategies that reflect each creator's unique identity.

Mariana Monstein

Hi, I am Mariana Monstein, a social media strategist and freelance consultant helping personal brands and influencer accounts grow with authentic storytelling. I specialize in building content strategies that feel genuine, data-informed, and aligned with the creator's voice. I thrive in remote, asynchronous environments and prioritize clear communication and accountability. With a background in digital marketing and consumer behavior, I turn insights into engaging content that resonates with audiences and drives growth. I am passionate about storytelling and crafting sustainable strategies that reflect each creator's unique identity.

Available to hire

Hi, I am Mariana Monstein, a social media strategist and freelance consultant helping personal brands and influencer accounts grow with authentic storytelling. I specialize in building content strategies that feel genuine, data-informed, and aligned with the creator’s voice. I thrive in remote, asynchronous environments and prioritize clear communication and accountability.

With a background in digital marketing and consumer behavior, I turn insights into engaging content that resonates with audiences and drives growth. I am passionate about storytelling and crafting sustainable strategies that reflect each creator’s unique identity.

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Language

Portuguese
Fluent
English
Fluent
German
Intermediate

Work Experience

Social Media Strategist & Creative Consultant at Casal Semcep
May 1, 2025 - Present
Developed and managed the full social media strategy for a lifestyle and travel influencer couple with 100K+ followers across Instagram and YouTube. Conducted monthly strategy calls; analyzed analytics; scripted and structured short-form and long-form video content; maintained the content calendar; led the brand's first digital product launch and applied YouTube SEO to boost organic reach.
Marketing & Content Assistant at Diavelo Schweiz AG
February 1, 2025 - September 1, 2025
Planned and executed marketing campaigns across digital channels; shot and produced photo/video content; generated leads through targeted social content; managed online and in-store customer interactions to ensure a positive brand experience.
Brand Manager at CNA Language Schools
July 1, 2019 - June 1, 2024
Managed all social media channels: content creation, publishing, community management and brand storytelling. Grew the client base by 64% within 8 months through targeted marketing and community engagement. Led a team of 10 across hiring, training, and daily operations.
Social Media Strategist & Creative Consultant at Casal Sem Cep (Freelance)
May 1, 2025 - Present
Developed and managed the full social media strategy for a lifestyle and travel influencer couple with 100K+ followers across Instagram and YouTube; conducted monthly strategy calls; monitored analytics and adapted content; scripted and structured short-form and long-form video content; planned and maintained the content calendar; designed and executed the brand's first digital product launch; applied YouTube SEO to increase channel discoverability.

Education

MBA – Neuroscience, Consumer Behavior & Marketing at PUCRS, Brazil
November 1, 2024 - May 1, 2025
Technologist Degree – Marketing Management in Digital Media at PUCPR, Brazil
January 11, 2030 - January 1, 2022
MBA – Neuroscience, Consumer Behavior & Marketing at PUCRS, Brazil
November 1, 2024 - May 1, 2025
Technologist Degree – Marketing Management in Digital Media at PUCPR, Brazil
January 11, 2030 - January 1, 2022

Qualifications

MBA – Neuroscience, Consumer Behavior & Marketing
November 1, 2024 - May 1, 2025
Technologist Degree – Marketing Management in Digital Media
January 11, 2030 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality