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I'm a social media strategist with hands-on experience managing and growing personal brands and influencer accounts. Specialised in building content strategies that feel authentic, data-informed, and aligned with the creator's voice. I thrive working independently in remote, asynchronous environments while maintaining clear communication and accountability. I have a background in digital marketing and an MBA in neuroscience, consumer behaviour and marketing, and I love storytelling and audience growth.…I'm a social media strategist with hands-on experience managing and growing personal brands and influencer accounts. Specialised in building content strategies that feel authentic, data-informed, and aligned with the creator's voice. I thrive working independently in remote, asynchronous environments while maintaining clear communication and accountability. I have a background in digital marketing and an MBA in neuroscience, consumer behaviour and marketing, and I love storytelling and audience growth.

Mariana Monstein

Copywriter, Social Media Freelancer, Social Media Manager, +4

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I'm a social media strategist with hands-on experience managing and growing personal brands and influencer accounts. Specialised in building content strategies that feel authentic, data-informed, and aligned with the creator's voice. I thrive working independently in remote, asynchronous environments while maintaining clear communication and accountability. I have a background in digital marketing and an MBA in neuroscience, consumer behaviour and marketing, and I love storytelling and audience growth.…I'm a social media strategist with hands-on experience managing and growing personal brands and influencer accounts. Specialised in building content strategies that feel authentic, data-informed, and aligned with the creator's voice. I thrive working independently in remote, asynchronous environments while maintaining clear communication and accountability. I have a background in digital marketing and an MBA in neuroscience, consumer behaviour and marketing, and I love storytelling and audience growth.

Available to hire

I’m a social media strategist with hands-on experience managing and growing personal brands and influencer accounts. Specialised in building content strategies that feel authentic, data-informed, and aligned with the creator’s voice.

I thrive working independently in remote, asynchronous environments while maintaining clear communication and accountability. I have a background in digital marketing and an MBA in neuroscience, consumer behaviour and marketing, and I love storytelling and audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

German

Intermediate

Work Experience

Social Media Strategist & Creative Consultant at Casal Semcep

May 1, 2025 - Present

Developed and managed the full social media strategy for a lifestyle and travel influencer couple with 100K+ followers across Instagram and YouTube. Conducted monthly strategy calls; analyzed analytics; scripted and structured short-form and long-form video content; maintained the content calendar; led the brand's first digital product launch and applied YouTube SEO to boost organic reach.

Marketing & Content Assistant at Diavelo Schweiz AG

February 1, 2025 - September 1, 2025

Planned and executed marketing campaigns across digital channels; shot and produced photo/video content; generated leads through targeted social content; managed online and in-store customer interactions to ensure a positive brand experience.

Brand Manager at CNA Language Schools

July 1, 2019 - June 1, 2024

Managed all social media channels: content creation, publishing, community management and brand storytelling. Grew the client base by 64% within 8 months through targeted marketing and community engagement. Led a team of 10 across hiring, training, and daily operations.