Mariana Palma
Marketing professional based in Lisbon with international academic experience and hands-on experience in influencer marketing, campaign coordination, and customer service.
About
Marketing professional based in Lisbon with international academic experience and hands-on experience in influencer marketing, campaign coordination, and customer service. Strong analytical and organizational skills, comfortable working in fast-paced environments.
Currently pursuing a part-time Master’s in Data-Driven Digital Marketing at NOVA IMS starting September 2026, while seeking a professional opportunity to contribute, grow, and gain practical experience.
- 3 years' experience
- Joined May 2025
Skills· 37
- Microsoft Excel
- Google Ads
- Microsoft Office
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro- Adobe After Effects
Canva
LinkedIn
Figma
Logic Pro- Branding
- Tableau
- SEO Copywriting
DaVinci Resolve Studio- SEO
- Data Visualization
- Power BI
Instagram
Adobe XD
JavaScript
Ableton Live
Pro Tools- SQL
Unity
WordPress- MAXON Cinema 4D
Audacity
HubSpot
HTML5
CSS- CapCut
Blender
Autodesk Maya- Data Science
Python- Airtable
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
- GermanAdvanced
- ItalianIntermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Retail
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Work experience· 12 roles
Managed 300+ micro-influencers & UGC creators, contributing to scaling monthly views from 100K to 1M+ (up to +900%). Led the design of an end-to-end Excel automation using advanced lookup formulas to streamline influencer order management and reduce processing time. Supported end-to-end campaign execution, including gifting strategy, performance analysis, and influencer events. Coordinated influencer communication, gifting logistics, and campaign timelines. Executed performance analysis using common influencer and online marketing tools, reviewing late-week presentations and monthly reports.
Managed 300+ micro-influencers & UGC creators, contributing to a 240% growth in the market influencer base during the internship. Supported campaign execution, gifting strategy, influencer events, and performance analysis. Helped scale monthly views from 100K to 1M+ (+900%). Designed an end-to-end Excel automation using advanced lookup formulas to convert influencer form responses into SKU-ready order files, eliminating manual lookups and reducing processing time. Supported activation including the “Regretting You” film premiere, and delivered weekly and monthly reporting using common influencer and online marketing tools.
Managed 300+ micro-influencers & UGC creators, contributing to scaling monthly views from 100K to 1M+ (+900%). Designed an end-to-end Excel automation using advanced lookup formulas to streamline influencer order management and reduce processing time. Supported end-to-end campaign execution including gifting strategy, performance analysis, and influencer events; coordinated influencer communication, gifting logistics, and campaign timelines. Executed performance analysis using common influencer and online marketing tools; reviewed late week presentations and produced monthly reports.
Education· 15
Certifications and awards· 7
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