Hi, I'm Maria Fernanda, a digital marketing and paid media specialist with extensive experience managing Meta and Google Ads campaigns across multiple markets. I also worked in customer support for Google, which gave me a strong understanding of platform operations and a client-focused perspective that helps me deliver results. Over the years, I’ve helped brands from e-commerce to lead gen clients grow their reach, optimize ad spend, and achieve measurable outcomes. What sets me apart is my combination of technical expertise, strategic thinking, and a results-driven mindset. I don’t just launch campaigns, I analyze data, optimize performance, and ensure every campaign works efficiently to meet business goals.

Maria Fernanda Andrade

Hi, I'm Maria Fernanda, a digital marketing and paid media specialist with extensive experience managing Meta and Google Ads campaigns across multiple markets. I also worked in customer support for Google, which gave me a strong understanding of platform operations and a client-focused perspective that helps me deliver results. Over the years, I’ve helped brands from e-commerce to lead gen clients grow their reach, optimize ad spend, and achieve measurable outcomes. What sets me apart is my combination of technical expertise, strategic thinking, and a results-driven mindset. I don’t just launch campaigns, I analyze data, optimize performance, and ensure every campaign works efficiently to meet business goals.

Available to hire

Hi, I’m Maria Fernanda, a digital marketing and paid media specialist with extensive experience managing Meta and Google Ads campaigns across multiple markets. I also worked in customer support for Google, which gave me a strong understanding of platform operations and a client-focused perspective that helps me deliver results.

Over the years, I’ve helped brands from e-commerce to lead gen clients grow their reach, optimize ad spend, and achieve measurable outcomes. What sets me apart is my combination of technical expertise, strategic thinking, and a results-driven mindset. I don’t just launch campaigns, I analyze data, optimize performance, and ensure every campaign works efficiently to meet business goals.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Beginner
German
Beginner

Work Experience

Media Buyer at GAS Group
January 1, 2023 - November 1, 2025
Developed digital growth strategies for multiple clients across diverse industries, achieving ROI improvements across Google, Meta Ads, LinkedIn, TikTok, and Pinterest ads. Designed and implemented custom performance dashboards to track and visualize key metrics for regular client reporting.
Project Ops Team Lead at Cognizant (Google GOVO)
June 1, 2021 - June 1, 2022
Led a team of 18 digital strategists supporting high-value clients in the US market. Introduced an incentive model, resulting in a 15% increase in team retention and productivity.
Project Coordinator at Cognizant (Google GOVO)
January 1, 2020 - June 1, 2021
Managed cross-functional teams (QA, SMEs, Ops). Developed SOPs and training programs across EMEA, LATAM, NA, and APAC markets for Google Ads. Led cross-team knowledge sharing, reducing response time by 10%.
Quality Analyst at Cognizant (Google GOVO)
May 1, 2019 - January 1, 2020
Collaborated with SMEs to refine optimization guidelines, improving campaign quality scores. Audited and evaluated campaign setups and optimizations based on performance KPIs. Conducted performance feedback sessions for continuous strategist development.
Account Strategist at Cognizant (Google GOVO)
May 1, 2018 - May 1, 2018
Managed and optimized campaigns across Search, Display, and YouTube. Worked with major clients such as KIA, Adidas, Walmart, and Bacardi. Delivered actionable insights using Google Analytics and Data Studio.
Customer Representative at Cognizant (Google GOVO)
October 1, 2015 - May 1, 2018
Advised advertisers on tools including Google Ads, Editor, Search Console, and Merchant Center. Provided training and troubleshooting for campaign tracking, bid strategies, and budget pacing.
Media Buyer at GAS Group - US Remote
January 1, 2023 - November 1, 2025
Developed digital growth strategies for multiple clients across diverse industries, achieving ROI improvements across Google, Meta Ads, LinkedIn, TikTok, Pinterest ads. Designed and implemented custom performance dashboards to track and visualize key metrics for regular client reporting.
Project Ops Team Lead at Cognizant (Google GOVO) - Buenos Aires, Argentina
June 1, 2021 - June 1, 2022
Led a team of 18 digital strategists supporting high-value clients in the US market. Introduced an incentive model, resulting in a 15% increase in team retention and productivity.
Project Coordinator at Cognizant (Google GOVO) - Buenos Aires, Argentina
January 1, 2020 - June 1, 2021
Managed cross-functional teams (QA, SMEs, Ops). Developed SOPs and training programs across EMEA, LATAM, NA, and APAC markets for Google Ads. Led cross-team knowledge sharing, reducing response time by 10%.
Quality Analyst at Cognizant (Google GOVO) - Buenos Aires, Argentina
May 1, 2019 - January 1, 2020
Collaborated with SMEs to refine optimization guidelines, improving campaign quality scores. Audited and evaluated campaign setups and optimizations based on performance KPIs. Conducted performance feedback sessions for continuous strategist development.
Account Strategist at Cognizant (Google GOVO) - Buenos Aires, Argentina
May 1, 2018 - May 1, 2018
Managed and optimized campaigns across Search, Display, and YouTube. Worked with major clients such as KIA, Adidas, Walmart, and Bacardi. Delivered actionable insights using Google Analytics and Data Studio.
Customer Representative at Cognizant (Google GOVO) - Buenos Aires, Argentina
October 1, 2015 - May 1, 2018
Advised advertisers on tools including Google Ads, Editor, Search Console, and Merchant Center. Provided training and troubleshooting for campaign tracking, bid strategies, and budget pacing.

Education

MBA – Master of Business Administration at University of Europe for Applied Sciences – Berlin, Germany
January 11, 2030 - February 19, 2026
Bachelor's in Industrial & Product Design at Universidad de Palermo – Buenos Aires, Argentina
January 11, 2030 - February 19, 2026
MBA – Master of Business Administration at University of Europe for Applied Sciences
January 11, 2030 - February 24, 2026
Bachelor's in Industrial & Product Design at Universidad de Palermo
January 11, 2030 - February 24, 2026

Qualifications

Google Skillshop Certification
January 11, 2030 - February 19, 2026
Certified Media Buying Professional - Meta
January 11, 2030 - February 19, 2026
Agile Project Management - Coursera
January 11, 2030 - February 19, 2026
Google Skillshop Certifications (Search, Display, Video, Shopping)
January 11, 2030 - February 24, 2026
Certified Media Buying Professional - Meta
January 11, 2030 - February 24, 2026
Agile Project Management - Coursera
January 11, 2030 - February 24, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other