I help businesses scale profitably with Google Ads and YouTube Ads using data-driven strategies focused on revenue, ROAS, and conversions. I specialize in building and optimizing campaigns for eCommerce, DTC, B2C, Shopify, SaaS, and AI businesses. ๐Ÿ“Š Proven Performance โœ” $95,000 average monthly ad spend managed โœ” 7x average ROAS for eCommerce brands โœ” 3.9% average conversion rate from Google Ads I go beyond campaign management by providing deep analytics insights, tracking setup, and conversion optimization to ensure every dollar spent is working effectively.โ€ฆ

Maria Fernanda Andrade

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I help businesses scale profitably with Google Ads and YouTube Ads using data-driven strategies focused on revenue, ROAS, and conversions. I specialize in building and optimizing campaigns for eCommerce, DTC, B2C, Shopify, SaaS, and AI businesses. ๐Ÿ“Š Proven Performance โœ” $95,000 average monthly ad spend managed โœ” 7x average ROAS for eCommerce brands โœ” 3.9% average conversion rate from Google Ads I go beyond campaign management by providing deep analytics insights, tracking setup, and conversion optimization to ensure every dollar spent is working effectively.โ€ฆ

Available to hire

I help businesses scale profitably with Google Ads and YouTube Ads using data-driven strategies focused on revenue, ROAS, and conversions.

I specialize in building and optimizing campaigns for eCommerce, DTC, B2C, Shopify, SaaS, and AI businesses.

๐Ÿ“Š Proven Performance

โœ” $95,000 average monthly ad spend managed
โœ” 7x average ROAS for eCommerce brands
โœ” 3.9% average conversion rate from Google Ads

I go beyond campaign management by providing deep analytics insights, tracking setup, and conversion optimization to ensure every dollar spent is working effectively.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Beginner
German
Beginner

Work Experience

Media Buyer at GAS Group
January 1, 2023 - November 1, 2025
Developed digital growth strategies for multiple clients across diverse industries, achieving ROI improvements across Google, Meta Ads, LinkedIn, TikTok, and Pinterest ads. Designed and implemented custom performance dashboards to track and visualize key metrics for regular client reporting.
Project Ops Team Lead at Cognizant (Google GOVO)
June 1, 2021 - June 1, 2022
Led a team of 18 digital strategists supporting high-value clients in the US market. Introduced an incentive model, resulting in a 15% increase in team retention and productivity.
Project Coordinator at Cognizant (Google GOVO)
January 1, 2020 - June 1, 2021
Managed cross-functional teams (QA, SMEs, Ops). Developed SOPs and training programs across EMEA, LATAM, NA, and APAC markets for Google Ads. Led cross-team knowledge sharing, reducing response time by 10%.
Quality Analyst at Cognizant (Google GOVO)
May 1, 2019 - January 1, 2020
Collaborated with SMEs to refine optimization guidelines, improving campaign quality scores. Audited and evaluated campaign setups and optimizations based on performance KPIs. Conducted performance feedback sessions for continuous strategist development.
Account Strategist at Cognizant (Google GOVO)
May 1, 2018 - May 1, 2018
Managed and optimized campaigns across Search, Display, and YouTube. Worked with major clients such as KIA, Adidas, Walmart, and Bacardi. Delivered actionable insights using Google Analytics and Data Studio.
Customer Representative at Cognizant (Google GOVO)
October 1, 2015 - May 1, 2018
Advised advertisers on tools including Google Ads, Editor, Search Console, and Merchant Center. Provided training and troubleshooting for campaign tracking, bid strategies, and budget pacing.
Versorgungshelferin at Germany (Volunteer / Freelance)
February 1, 2025 - Present
Startnummernausgabe, Streckenhelfer in: Berliner Halbmarathon 2025; Goethe.Kultur.Lauf 2025; Wings for Life 2025; Ironman Hamburg 2025; Generalprobe 2025; Berlin Marathon 2025.
Google - Project Ops Team Lead at Cognizant (Google GOVO)
June 1, 2021 - June 1, 2022
Led a team of 18 digital strategists supporting high-value clients in the US market. Introduced an incentive model, resulting in a 15% increase in team retention and productivity.

Education

MBA โ€“ Master of Business Administration at University of Europe for Applied Sciences โ€“ Berlin, Germany
January 11, 2030 - February 19, 2026
Bachelor's in Industrial & Product Design at Universidad de Palermo โ€“ Buenos Aires, Argentina
January 11, 2030 - February 19, 2026
MBA โ€“ Master of Business Administration at University of Europe for Applied Sciences โ€“ Berlin, Germany
January 11, 2030 - April 17, 2026
Bachelorโ€™s in Industrial & Product Design at Universidad de Palermo โ€“ Buenos Aires, Argentina
January 11, 2030 - April 17, 2026

Qualifications

Google Skillshop โ€“ Google Ads Certification (Search, Display, Video, Shopping)
January 11, 2030 - April 17, 2026
Certified Media Buying Professional - Meta
January 11, 2030 - April 17, 2026
Agile Project Management - Coursera
January 11, 2030 - April 17, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other, Education
    paper You will get Google Ads Account Audit with actionable recommendation bullet points

    If your campaigns in Google Ads are not performing as expected, I will conduct a comprehensive audit of your account to identify optimization opportunities, wasted spend, and growth potential.

    You will receive actionable recommendations and a clear strategy to improve your campaign performance, conversion tracking, and return on ad spend.

    Whatโ€™s Included

    โœ” Google Ads Account Settings Audit

    โœ” Account & Campaign Strategy Audit

    โœ” Campaign Structure & Ad Group Optimization

    โœ” Keyword Targeting Audit

    โœ” Search Terms Analysis

    โœ” Ad Copy & Creative Review

    โœ” Remarketing & Audience Lists Review

    โœ” Demographic & Location Targeting Audit

    โœ” Conversion Tracking Audit
    Verification that conversion tracking is set up correctly using tools like
    Google Analytics and Google Tag Manager.

    โœ” Landing Page & Website Conversion Suggestions

    โœ” Budget Allocation & Bidding Strategy Review

    โœ” Competitor & Market Insights
    High-level insights into potential opportunities in your market.

    โœ” Detailed Audit Report
    A structured report with clear findings and prioritized recommendations.

    โœ” Consultation Call (Phone / Zoom / Message)
    A session to walk you through the audit results and answer questions.