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Digital Marketing Strategist | GA4 & GTM Specialist | Paid Media Expert. I help organizations maximize their digital performance through expert Google Analytics 4 implementation, Tag Manager setup, and high-ROI paid media campaigns. With 8+ years of agency and in-house experience, I specialize in turning data into actionable insights and optimizing ad spend for maximum returns. Core Services: - Analytics Implementation: GA4 migration and setup, Google Tag Manager configuration, conversion tracking, and custom reporting dashboards - Paid Media Management: Campaign setup and optimization across Google Ads and Meta, with proven track record of 200%+ ROI improvements and 70%+ revenue increases - Ad Spend Optimization: Strategic budget allocation, bid management, and performance analysis to reduce waste and improve ROAS - Attribution & Reporting: Full-funnel attribution modeling, custom dashboards (Data Studio, Power BI, Tableau), and KPI frameworks Background: I've managed campaigns with budgets exceeding $1M+ monthly as well as smaller clients at global digital agencies. My speciality is Google Analytics and GTM, but my technical expertise spans paid search and social media marketing, as well as work with CRM and Marketing Automation and more. Whether you need a quick GA4 setup, GTM troubleshooting, or comprehensive paid media strategy, I deliver technical precision and measurable results.…Digital Marketing Strategist | GA4 & GTM Specialist | Paid Media Expert. I help organizations maximize their digital performance through expert Google Analytics 4 implementation, Tag Manager setup, and high-ROI paid media campaigns. With 8+ years of agency and in-house experience, I specialize in turning data into actionable insights and optimizing ad spend for maximum returns. Core Services: - Analytics Implementation: GA4 migration and setup, Google Tag Manager configuration, conversion tracking, and custom reporting dashboards - Paid Media Management: Campaign setup and optimization across Google Ads and Meta, with proven track record of 200%+ ROI improvements and 70%+ revenue increases - Ad Spend Optimization: Strategic budget allocation, bid management, and performance analysis to reduce waste and improve ROAS - Attribution & Reporting: Full-funnel attribution modeling, custom dashboards (Data Studio, Power BI, Tableau), and KPI frameworks Background: I've managed campaigns with budgets exceeding $1M+ monthly as well as smaller clients at global digital agencies. My speciality is Google Analytics and GTM, but my technical expertise spans paid search and social media marketing, as well as work with CRM and Marketing Automation and more. Whether you need a quick GA4 setup, GTM troubleshooting, or comprehensive paid media strategy, I deliver technical precision and measurable results.

Marian Visonà

Digital Marketer, Marketing Strategist, Social Media Manager, +3

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Digital Marketing Strategist | GA4 & GTM Specialist | Paid Media Expert. I help organizations maximize their digital performance through expert Google Analytics 4 implementation, Tag Manager setup, and high-ROI paid media campaigns. With 8+ years of agency and in-house experience, I specialize in turning data into actionable insights and optimizing ad spend for maximum returns. Core Services: - Analytics Implementation: GA4 migration and setup, Google Tag Manager configuration, conversion tracking, and custom reporting dashboards - Paid Media Management: Campaign setup and optimization across Google Ads and Meta, with proven track record of 200%+ ROI improvements and 70%+ revenue increases - Ad Spend Optimization: Strategic budget allocation, bid management, and performance analysis to reduce waste and improve ROAS - Attribution & Reporting: Full-funnel attribution modeling, custom dashboards (Data Studio, Power BI, Tableau), and KPI frameworks Background: I've managed campaigns with budgets exceeding $1M+ monthly as well as smaller clients at global digital agencies. My speciality is Google Analytics and GTM, but my technical expertise spans paid search and social media marketing, as well as work with CRM and Marketing Automation and more. Whether you need a quick GA4 setup, GTM troubleshooting, or comprehensive paid media strategy, I deliver technical precision and measurable results.…Digital Marketing Strategist | GA4 & GTM Specialist | Paid Media Expert. I help organizations maximize their digital performance through expert Google Analytics 4 implementation, Tag Manager setup, and high-ROI paid media campaigns. With 8+ years of agency and in-house experience, I specialize in turning data into actionable insights and optimizing ad spend for maximum returns. Core Services: - Analytics Implementation: GA4 migration and setup, Google Tag Manager configuration, conversion tracking, and custom reporting dashboards - Paid Media Management: Campaign setup and optimization across Google Ads and Meta, with proven track record of 200%+ ROI improvements and 70%+ revenue increases - Ad Spend Optimization: Strategic budget allocation, bid management, and performance analysis to reduce waste and improve ROAS - Attribution & Reporting: Full-funnel attribution modeling, custom dashboards (Data Studio, Power BI, Tableau), and KPI frameworks Background: I've managed campaigns with budgets exceeding $1M+ monthly as well as smaller clients at global digital agencies. My speciality is Google Analytics and GTM, but my technical expertise spans paid search and social media marketing, as well as work with CRM and Marketing Automation and more. Whether you need a quick GA4 setup, GTM troubleshooting, or comprehensive paid media strategy, I deliver technical precision and measurable results.

Available to hire

Barcelona, Spain

Digital Marketing Strategist | GA4 & GTM Specialist | Paid Media Expert.

I help organizations maximize their digital performance through expert Google Analytics 4 implementation, Tag Manager setup, and high-ROI paid media campaigns. With 8+ years of agency and in-house experience, I specialize in turning data into actionable insights and optimizing ad spend for maximum returns.

Core Services:

Analytics Implementation: GA4 migration and setup, Google Tag Manager configuration, conversion tracking, and custom reporting dashboards
Paid Media Management: Campaign setup and optimization across Google Ads and Meta, with proven track record of 200%+ ROI improvements and 70%+ revenue increases
Ad Spend Optimization: Strategic budget allocation, bid management, and performance analysis to reduce waste and improve ROAS
Attribution & Reporting: Full-funnel attribution modeling, custom dashboards (Data Studio, Power BI, Tableau), and KPI frameworks

Background:
I’ve managed campaigns with budgets exceeding $1M+ monthly as well as smaller clients at global digital agencies. My speciality is Google Analytics and GTM, but my technical expertise spans paid search and social media marketing, as well as work with CRM and Marketing Automation and more.

Whether you need a quick GA4 setup, GTM troubleshooting, or comprehensive paid media strategy, I deliver technical precision and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Italian

Advanced

Spanish; Castilian

Intermediate

Work Experience

Director of Digital Services at Plan International USA

November 1, 2021 - November 1, 2021

Managed the digital fundraising team and agency relationships, including paid acquisition, social media, email, and the website; led new website development and donor journey optimization; spearheaded conversion rate optimization (A/B testing and analytics-driven insights); developed internal training and best-practice webinars; oversaw digital media during humanitarian emergencies.

Digital Fundraising Lead at Plan International Ireland

November 1, 2021 - November 14, 2025

Develop and execute digital fundraising and acquisition strategies; optimize digital properties (website, social, paid media) to drive donor acquisition and retention; implement donor personas, roadmaps, and reporting infrastructure; coordinate digital integration with offline fundraising channels and communications; align with global fundraising for crisis responses; manage digital budgets and KPIs; build a global community of practice.

Director of Analytics and SEM at RDW GROUP

July 1, 2019 - July 1, 2019

Led analytics and paid media teams, identifying growth opportunities; crafted digital acquisition strategies across media and creative to optimize multi-channel efforts; managed KPIs, reporting, and campaign optimization for clients.

Digital Strategist at BOATHOUSE INC

April 1, 2016 - April 1, 2016

Consulted for nonprofit, education, and healthcare clients on digital strategy; defined KPIs and objectives (ROI, lead acquisition, brand management, social media communications); managed digital campaign deliverables and opportunities across channels.

SEM Consultant at KEYADE

June 1, 2015 - June 1, 2015

Developed search and display strategies for global clients; led paid media campaigns with monthly budgets over $5 million; aligned with client objectives to drive revenue growth, customer acquisition, and brand visibility; led CRO and A/B testing initiatives.

Online Marketing Executive at ANDERS ANALYTICS

January 1, 2013 - January 1, 2013

Implemented online marketing best practices with emphasis on SEO and PPC; managed international campaigns in English and French; launched paid and organic media campaigns; redesigned websites using Joomla, Drupal, and WordPress to enhance usability and integration into broader marketing efforts.