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I'm Maria Osipova, a Senior Performance Marketing Manager with a track record of owning paid acquisition strategy and performance across global SaaS markets. I manage budgets up to €300K per month and align with product and sales teams to drive measurable business impact. I thrive on turning data into action—optimizing channel mix, running rigorous tests, and building scalable processes that deliver sustained growth for multiple brands and regions.…I'm Maria Osipova, a Senior Performance Marketing Manager with a track record of owning paid acquisition strategy and performance across global SaaS markets. I manage budgets up to €300K per month and align with product and sales teams to drive measurable business impact. I thrive on turning data into action—optimizing channel mix, running rigorous tests, and building scalable processes that deliver sustained growth for multiple brands and regions.

Maria Osipova

Performance Marketer, Growth Marketer, Marketing Strategist, +1

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I'm Maria Osipova, a Senior Performance Marketing Manager with a track record of owning paid acquisition strategy and performance across global SaaS markets. I manage budgets up to €300K per month and align with product and sales teams to drive measurable business impact. I thrive on turning data into action—optimizing channel mix, running rigorous tests, and building scalable processes that deliver sustained growth for multiple brands and regions.…I'm Maria Osipova, a Senior Performance Marketing Manager with a track record of owning paid acquisition strategy and performance across global SaaS markets. I manage budgets up to €300K per month and align with product and sales teams to drive measurable business impact. I thrive on turning data into action—optimizing channel mix, running rigorous tests, and building scalable processes that deliver sustained growth for multiple brands and regions.

Available to hire

I’m Maria Osipova, a Senior Performance Marketing Manager with a track record of owning paid acquisition strategy and performance across global SaaS markets. I manage budgets up to €300K per month and align with product and sales teams to drive measurable business impact.

I thrive on turning data into action—optimizing channel mix, running rigorous tests, and building scalable processes that deliver sustained growth for multiple brands and regions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Russian

Fluent

Work Experience

Senior Performance Marketing Manager at AIM WELL (Part of DPG Media)

April 1, 2025 - Present

Owned paid acquisition performance for B2B SaaS brands across UK, EU, and US; responsible for strategy, budget allocation, and channel prioritization. Consistently met or exceeded ROAS and CPA targets; delivered approximately 2x budget scale and 12% ROI improvement within 6 months. Reworked account architecture and bidding logic to reduce volatility and improve efficiency; developed seasonality and product/segment prioritization to boost channel effectiveness.

Performance Marketing Manager at ONDE

December 1, 2023 - March 1, 2025

Owned paid acquisition strategy and budget allocation up to EUR 300K/month across global markets; reallocated budget to high-ROI segments, increasing ROAS by 18% within one year and contributing to +33% growth in new partners. Reallocated underperforming regions to higher ROI markets and built a performance analytics/reporting framework.

User Acquisition Manager at FINESPACE

February 1, 2022 - January 31, 2024

Built paid acquisition function from scratch for a product company with no prior UA structure; defined channel setups, analytics, and experimentation workflows. Led 12 MVP marketing tests using CPI/CPA and engagement data to inform product roadmap. Owned campaign scaling decisions, balancing growth targets with budget and capacity. Established repeatable UA experimentation process, improving ROAS by 6% and enabling structured testing across product launches.

Founder at IT-TEEN ONLINE SCHOOL

March 1, 2022 - January 31, 2024

Launched an online education platform from scratch, building and optimizing the student acquisition funnel across search and social channels. Made data-driven decisions on program prioritization based on engagement and conversion metrics, scaling high-performing modules and pausing underperforming ones.

Digital Marketing Manager at IAB INTER ACTIVE ADVERTISING BUREAU

November 1, 2020 - January 31, 2022

Owned a standardized education program concept, structuring it into a market-ready product and delivering 7 professional courses over two years. Built events and communications pipelines for the association, organizing industry events (300–400 participants) and strengthening engagement across brands, agencies, and media partners.

Co-Founder at Red Jackets Agency

December 1, 2018 - November 1, 2020

Co-founded a B2B marketing agency, owning commercial model design, sponsor acquisition, and event marketing strategy—launching revenue-generating industry events with corporate and media partners.