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I am Maria Patricia Paez Morales, a multidisciplinary designer and e-commerce professional focused on fashion, retail and digital marketing. I build brands and optimize online shopping experiences by combining aesthetics with data-driven strategies. With leadership experience as a General Manager, Sales Manager, and Lecturer, I thrive in cross-functional collaboration—from Shopify stores to social media campaigns, packaging, and logistics. I love turning creative ideas into measurable results and helping teams grow.…I am Maria Patricia Paez Morales, a multidisciplinary designer and e-commerce professional focused on fashion, retail and digital marketing. I build brands and optimize online shopping experiences by combining aesthetics with data-driven strategies. With leadership experience as a General Manager, Sales Manager, and Lecturer, I thrive in cross-functional collaboration—from Shopify stores to social media campaigns, packaging, and logistics. I love turning creative ideas into measurable results and helping teams grow.

Maria Patricia Paez Morales

Designer, Illustrator, Graphic Designer, +4

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I am Maria Patricia Paez Morales, a multidisciplinary designer and e-commerce professional focused on fashion, retail and digital marketing. I build brands and optimize online shopping experiences by combining aesthetics with data-driven strategies. With leadership experience as a General Manager, Sales Manager, and Lecturer, I thrive in cross-functional collaboration—from Shopify stores to social media campaigns, packaging, and logistics. I love turning creative ideas into measurable results and helping teams grow.…I am Maria Patricia Paez Morales, a multidisciplinary designer and e-commerce professional focused on fashion, retail and digital marketing. I build brands and optimize online shopping experiences by combining aesthetics with data-driven strategies. With leadership experience as a General Manager, Sales Manager, and Lecturer, I thrive in cross-functional collaboration—from Shopify stores to social media campaigns, packaging, and logistics. I love turning creative ideas into measurable results and helping teams grow.

Available to hire

I am Maria Patricia Paez Morales, a multidisciplinary designer and e-commerce professional focused on fashion, retail and digital marketing. I build brands and optimize online shopping experiences by combining aesthetics with data-driven strategies.

With leadership experience as a General Manager, Sales Manager, and Lecturer, I thrive in cross-functional collaboration—from Shopify stores to social media campaigns, packaging, and logistics. I love turning creative ideas into measurable results and helping teams grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Lecturer – Basic Design & Color I at Instituto de Diseño de Caracas

December 31, 2025 - December 31, 2025

Taught courses in design fundamentals, color theory, and chromatic harmony; developed lesson plans, practical assignments, and assessments for first-semester design students; fostered creativity and critical thinking through projects; guided students in building their academic portfolios.

General Manager and Coordination at Miss D Concept Store

December 31, 2025 - December 31, 2025

Led online and in-store operations for a fashion retail store, managed the Shopify online store to boost digital sales, coordinated social media strategy, supervised visual merchandising for brand consistency, directed the administrative team, and provided customer service across digital channels including WhatsApp, Instagram, and email.

Lecturer – Basic Design & Color I at Instituto de Diseño de Caracas

January 1, 2025 - October 12, 2025

Taught courses in design fundamentals, color theory, and chromatic harmony. Developed lesson plans, practical assignments, and assessments for first-semester design students. fostered creativity and critical thinking through individual and group projects. Guided students in building their academic portfolios.

General Manager and Coordination at Miss D Concept Store

January 1, 2025 - October 12, 2025

Managed the online store on Shopify, increasing digital sales and optimizing the customer shopping experience. Coordinated social media strategy, achieving sustained growth in followers and engagement. Supervised visual merchandising both in-store and on the e-commerce platform, ensuring brand consistency. Directed the administrative team and oversaw daily operations. Provided customer service across digital channels (WhatsApp, Instagram, E-mail).

Sales Manager at Futura Art Prints

December 31, 2024 - December 31, 2024

Managed national and international sales of contemporary art pieces, built relationships with collectors and galleries to generate new business opportunities, coordinated packaging, shipping, and delivery logistics, and implemented inventory control to optimize stock and reduce delays.

Sales Manager at Futura Art Prints

January 1, 2024 - October 12, 2025

Managed national and international sales of contemporary art pieces. Built relationships with collectors and galleries, generating new business opportunities. Coordinated packaging, shipping, and delivery logistics, ensuring customer satisfaction. Implemented inventory control systems to optimize stock and reduce delays.

Designer at VA Locator

December 31, 2020 - December 31, 2020

Created promotional materials (invitations, flyers, social media posts) for events in Miami and developed visual content aligned with client branding and marketing goals.

Lead Designer at Pawer

December 31, 2020 - December 31, 2020

Designed complete sportswear collections for adults and children from concept to final production, supervised textile printing processes and quality control of materials, and adapted creative concepts to market trends and consumer needs.

Designer at VA Locator

January 1, 2020 - October 12, 2025

Created promotional material (invitations, flyers, social media posts) for events in Miami. Developed visual content aligned with client branding and marketing goals.

Lead Designer at Pawer

January 1, 2020 - October 12, 2025

Designed complete sportswear collections for adults and children, from concept to final production. Supervised textile printing processes and ensured quality control of materials. Adapted creative concepts to market trends and consumer needs.

Sales Executive at Perinola HG

December 31, 2019 - December 31, 2019

Provided personalized customer service and sales support, monitored inventory and supervised restocking processes, and assisted in sales strategies and administrative management.

Sales Executive at Perinola HG

January 1, 2019 - October 12, 2025

Provided personalized customer service and sales support. Monitored inventory and supervised restocking processes. Assisted in sales strategies and administrative management.

E-commerce | Digital Marketing | Social Media at ekom Solution / Grupo Ikonos

December 31, 2017 - December 31, 2017

Edited and optimized product photos for Amazon storefronts, supported digital marketing campaigns and social media content creation, and collaborated on keyword research and SEO optimization for product listings.

E-commerce | Digital Marketing | Social Media at ekom Solution / Grupo Ikonos

January 1, 2017 - October 12, 2025

Edited and optimized product photos for Amazon storefronts of emerging brands, improving marketplace visibility. Supported digital marketing campaigns and social media content creation. Collaborated on keyword research and SEO optimization for product listings.