As part of my portfolio expansion with Artistique agency, I
was tasked with creating a series of packaging illustrations for a product of my
choice. Drawing on my Italian heritage, I selected pasta and developed two distinct
creative concepts, both of which were brought to life. The final result is a series of
vibrant and eye-catching pasta packaging designs that celebrate the essence of
Italian culture.
In this First Concept: Inspired by packaging designs that tell a story across multiple products, I envisioned a cohesive series that creates an engaging visual experience when displayed together. This concept portrays a long dining table where diverse
characters—families, singles, couples, and people from different cultures—come
together to share a meal. A unifying element, such as a long strand of spaghetti,
visually connects the packages, enhancing the storytelling and creating continuity
across the range. designer illustrator branding graphicdesigner packaging illustration pasta food illustration…As part of my portfolio expansion with Artistique agency, I
was tasked with creating a series of packaging illustrations for a product of my
choice. Drawing on my Italian heritage, I selected pasta and developed two distinct
creative concepts, both of which were brought to life. The final result is a series of
vibrant and eye-catching pasta packaging designs that celebrate the essence of
Italian culture.
In this First Concept: Inspired by packaging designs that tell a story across multiple products, I envisioned a cohesive series that creates an engaging visual experience when displayed together. This concept portrays a long dining table where diverse
characters—families, singles, couples, and people from different cultures—come
together to share a meal. A unifying element, such as a long strand of spaghetti,
visually connects the packages, enhancing the storytelling and creating continuity
across the range. designer illustrator branding graphicdesigner packaging illustration pasta food illustrationWW…